Search results for "e-Commerce"
showing 10 items of 102 documents
Elektroniskās komercijas patērētāju uzvedību ietekmējošie faktori Latvijā
2022
FAKTORI, KAS IETEKMĒ PATĒRĒTĀJU UZVEDĪBU ELEKTRONISKĀS TIRDZNIECĪBAS LATVIJĀ
An analysis of e-business adoption and its impact on relational quality in travel agency–supplier relationships
2010
Abstract This study analyzes how managers of retail travel agencies perceive the antecedents and consequences of adopting e-business in their supplier relationships. A comprehensive model integrating its antecedents and relational effects is developed and empirically tested using SEM. The study surveyed 101 travel agents in Spain. Research findings indicate that customer pressure has a strong influence on e-communication practices. E-communication with the travel agency's supplier and the pressure exerted by the sector are the main antecedents for e-procurement. Effects of e-business on relational quality are contradictory. E-procurement influences negatively on trust. Conversely, e-communi…
E-commerce entrepreneurship as a national priority: the case of Thailand
2008
Thailand has been one of the most successful developing countries. This progress came to a sudden halt in 1997 when the Asian financial crisis hit this country. Thailand responded by creating a favourable environment for business incubation as a high priority at the national government level. The purpose of this paper is to provide an overview of the steps taken by the Thai government to encourage e-commerce entrepreneurship as a key component of its successful reaction to the economic crisis of 1997 and e-service as a source for its future national competitiveness.
The intersection between family dynamics and e-commerce strategy in family businesses: Empirical investigation in China
2021
This book chapter aims to contribute to increase our understanding of how e-Commerce strategy is designed, implemented, and influenced by family dynamics in family businesses, in China. Our research followed an exploratory and qualitative approach to analyse e-Commerce adoption by three Chinese family businesses, two of which were located in Beijing and one in Xinjiang. We used semi-structured interviews with key informants in the firms, focused on business history, business resources, as well as its corporate and e-Commerce strategies, and the family influence on the adoption of such strategies. The interviews were prepared based on the findings of a preliminary review of the literature on…
Good environmental practices for hospitality and tourism
2010
PurposeThere is a consensus about the negative effects of transportation and some activities related to hospitality on the environment. In this sense, several proposals have been pointed out to pursue environmental sustainability of tourism activities and minimize their impact on climate change. In particular, some applications of information and communication technologies (ICT) have a direct contribution to the reduction of the demand of supplies and energy by the hospitality industry. The present paper has a double aim: first, to focus on evaluating the potential of several ICT applications to reduce the environmental impact of hospitality and tourism activities. Second, considering the S…
Interaction between extrinsic and intrinsic online review cues: perspectives from cue utilization theory
2023
AbstractWe examine the interaction effects of linguistic style and verification of online reviews in terms of their valence on purchase intention for search and experiential products. We adopt the cue utilization framework to examine the interplay between the extrinsic cues of online reviews—content style (general versus specific), verified purchase (VP) badge (present versus absent), and valence (positive versus negative)—in two product categories—search product (tablet) and experiential product (trip package)—using an experimental design. The findings of the frequentist and Bayesian analyses show that valence supersedes other attributes’ impacts on purchase intention in both product categ…
La distribution : organisation et stratégie
2020
Croissance rapide de nouvelles formes de vente, stratégies de mutualisation des ressources logistiques, phygitalisation, plateformisation, politique de réenchantement des points de vente... Autant de bouleversements du paysage économique qui font désormais de la distribution une fonction clé de la gestion des entreprises. Comprendre et expliquer à la fois sa dynamique et ses enjeux revêt, à ce titre, une importance majeure. Rédigé par trois spécialistes reconnus du sujet, l'ouvrage se fixe pour objectif d'aborder de façon pédagogique les principales dimensions de la distribution : la relation avec l'acheteur final, la gestion des interfaces entre industriels et distributeurs, et les enjeux …
Patērētāju uzvedību ietekmējošie faktori Latvijas digitālā mārketinga vidē
2020
In today's world, modern technologies are becoming part of day to day life of most people in the world and becoming an effective tool for marketing activities. That is why the digital environment is very important as the number of users is increasing every year. Traditional marketing can also be used in the digital environment, but it has to be adapted to the needs of online consumers. Nowadays, online advertising is considered as one of the keys to the success of a company. Customer's voice has always been one of the most important part of marketing. Thanks to digital technologies customers can get not only information about the product but also to purchase it from the internet. Any potent…
Animation attracts: The attraction effect in an on-line shopping environment
2006
Two studies examine the attraction effect - an inconsistent choice behavior typically observed when consumers are presented with two products (target and competitor), both good for different reasons, and a worse "decoy" - in the context of on-line consumer decisions with different product displays (animated or static). The experiments, with different participant populations, show that the attraction effect in an on-line shopping environment depends on the animation format of the products. Experiment 1 (with Italian participants) suggests that the attraction effect is eliminated when target and competitor are both animated and is accentuated when the target is animated and the competitor is …
Factores determinantes y consecuencias de la adopción del comercio electrónico B2C:una comparativa internacional
2012
ResumenNumerosas empresas minoristas han decidido crear tiendas virtuales como alternativa a la tienda física. El presente trabajo pretende analizar los factores que influyen en esta decisión estratégica y su impacto sobre los resultados del negocio entre los principales minoristas del Reino Unido, Francia y España. A partir de una regresión binaria y del análisis de la varianza, los resultados muestran que la adopción del comercio electrónico por el minorista es afectada por el tamaño de la empresa, el tipo de bien comercializado y el país donde se ubica el establecimiento. Asimismo, se observan diferencias significativas en términos de beneficio y rentabilidad entre los minoristas que han…