Search results for "ecommerce"

Ecommerce drivers and marketing partnerships in successful export marketing of Finnish born globals

2015

This study examines the utilization of ecommerce and marketing partnerships as part of born global internationalization strategies. The study will combine the existing literature of born global internationalization, export marketing strategies and ecommerce as part of internationalization to form an understanding on how two Finnish health and welfare sector born globals internationalize, and how ecommerce drivers affect their internationalization. Because of the explorative nature of the study, the research was conducted as a case study. The main theoretical background consists of ecommerce and export marketing strategy research (Bell & Loane, 2010; Gregory et al., 2007; Karavdic & Gregory,…

Verkkokaupan käytettävyys mobiililaitteella

2010

Characterizing Web sessions of e-customers interested in traditional and innovative products

2016

Web traffic characterization and modelling is currently a hot research issue. Low-level analysis of HTTP traffic on the server allows one to build adequate traffic models to be used in server benchmarking. High-level analysis of Web user behavior allows one to optimize website structure and develop personalized service strategies. In this paper, analysis of customer sessions in an online store is performed using Web server log data. The goal is to explore possible differences between sessions of customers viewing and purchasing innovative products, and customers only interested in traditional products.