Search results for "edge"
showing 10 items of 3866 documents
Organizational learning: Proposal of an integrative scale and research instrument
2014
Abstract This study describes the development and validation of an instrument to measure organizational learning. Starting out from a comprehensive analysis of the main organizational learning models in the specialized literature, the organizational learning scale in this study consists of 18 items forming five dimensions: the ontological levels of learning, modes of knowledge conversion, learning sub-processes, types of learning, and feedback and feed-forward flows of learning. A survey to large Spanish companies provides data from 167 companies. Confirmatory factor analysis tests the construct measurement model and validates the scale. The results of the study indicate that the scale sati…
Why and how to use enterprise social media platforms: The employee’s perspective
2021
Abstract Literature supports the relevance of knowledge sharing in a company. Considering that social media plays an important role in this process, this paper analyzes the antecedents and consequences of the use of enterprise social media platforms according to the employee's perception. Based on the Motivation-Opportunity-Ability framework and using two different methodologies (Partial Least Squares Structural Equation Modeling and fuzzy-set Qualitative Comparative Analysis), we find that three different combinations of motivation, opportunity and ability factors, combined in pairs, promote the use of enterprise social media platforms, leading to knowledge creation and task performance. T…
Examining the link between integrated communication management and communication effectiveness in medium-sized enterprises
2012
On the basis of a framework for integrated communication management (ICM) derived from perspectives in the integrated marketing communications and communication management literature, we tested various hypotheses concerning the link between ICM and communication effectiveness. The hypotheses were tested on a sample of 642 Swiss-based companies, with a focus on medium-sized enterprises. The data yielded insights as to the role of ICM in respect of both ‘soft’ psychological and ‘hard’ economic measures of communication effectiveness. Results include that aligning communication with the corporate strategy and mission, scripting communication concepts and having a designated function for market…
Pouring new wine into old bottles: A dynamic perspective of the interplay among environmental dynamism, capabilities development, and performance
2022
In order to face increased environmental dynamism (ED), firms are increasingly called on to leverage deliberate learning processes that make dynamic capabilities emerge in a path-dependent way from the conversion of tacit knowledge to explicit knowledge. Moreover, to mitigate the effect that ED can play in eroding a firm's capabilities and subsequently its performance, managers need to effectively align short- and long-term strategies, which in the literature have been addressed as ‘capability traps’. Although these two processes are strictly interrelated, to date they have been treated in quite an isolated way and usually through the development of linear approaches. To fill this gap, leve…
The transparent communicative organization and new hybrid forms of content
2015
Abstract Building on the Global Alliance for Public Relations and Communication Management’s Melbourne Mandate’s understanding of a communicative organization consisting of organizational character, responsibility and listening and engagement, this paper explores these principles in the context of new hybrid forms of online content. This study asks about the role of transparency in the context of commercial hybrid content. Through theoretical consideration as well as interviews of representatives of public relations and marketing communication associations and agencies in Finland, the article presents the practitioners’ perceptions and experiences using the literature on transparency. To be…
Building organizational trust in a low‐trust societal context
2010
PurposeThe purpose of the paper is to explore the interrelations between organizational trust and ethics management tools as well as ethical organizational practices in a post‐socialist context.Design/methodology/approachA conceptual framework of the interrelations among organizational trust, ethics management tools and ethical organizational practices is reasoned and the interrelations among the variables are explored using quantitative methods of data analysis. The method of data gathering is a questionnaire survey that was carried out in Lithuania which is taken as an example of a post‐socialist society where trust is rather low. In total, answers from 519 respondents were collected.Find…
Subsidiary-specific advantages for inter-regional expansion: The role of intermediate units
2018
Abstract This paper explores the distinctive deployment of resources and capabilities by subsidiaries in order to develop an intermediate role within the MNC. Based on the regional management perspective, we focus on a specific intermediate role—the springboard subsidiary—that helps overcome the liability of inter-regional foreignness. Our results, which are based on a dataset covering 188 subsidiaries, show that the probability of taking on this role is contingent upon experiential knowledge about the target region, as well as a rich knowledge base derived from a wide range of activities and a broad geographical scope. Our findings also show that possession of slack resources does not nece…
Market Segmentation by Motivations to Travel
2005
Abstract Knowledge about tourist motivations would enable tourism destination planners to better satisfy consumer needs. Recent studies evidence the heterogeneous nature of tourist motivations, and highlight the importance of motivations (e.g., Bansal & Eiselt, 2004). The context-dependency of motivations to specific destinations and tourist market emphasizes the need of further research. The purpose of this study is two-fold. First, to explore the primary reasons influencing British tourists' decision making while taking a summer holiday in two resorts (Fethiye and Marmaris), located in Mugla (Turkey), and second, to identify customer segments, depending on their socio-demographic characte…
Mobile Semantics: Defining Concepts and their Interrelationships
2006
Abstract As service offerings and technologies constantly develop there seems to be confusion over what we are actually talking about when we talk about mobile services. A requirement for constructing an organized body of knowledge in a specific area of research is the clarity of its basic concepts. Often, we are not specifically interested in defining things but to examine and discuss the subjects of our primary interest we need unambiguous and shared definitions of our key concepts. Although many relevant concepts undoubtedly have clear definitions in the minds of experienced scholars working in the field of mobile offerings, for some reason these definitions are not well articulated or e…
Consumers in Information Technology Enabled Service Encounters: Perceptions and Tradeoffs in Multi-Channel Interactions
2015
This study examines information technology enabled, multi-channel service context from the end-user's perspective and, more specifically, from the perspective of a consumer, in particular the extent to which the multi-channel interaction experience results in consumer satisfaction and any tradeoffs that consumers make in the evaluation of the context of service. Empirical results from our online survey with mobile consumers indicate that the variables included in the model have a direct impact on consumer satisfaction when considered individually. There are, however, tradeoffs between variables (e.g., problem-handling and record accuracy; scalability and usability of service) when considere…