Search results for "ethics"

showing 10 items of 2130 documents

Maturing born globals and their acquisitive behaviour

2018

Abstract Born globals are becoming more common in our interconnected world. While a body of knowledge exists regarding the establishment and early growth of born globals, we know less about how these companies develop. Arguing that acquiring new knowledge, technologies, and products will enable companies to survive beyond their initial success, the current study specifically aims to explore the value of technology-motivated acquisitions, and their effect on performance. To this end, the study employs a hybrid methodology; statistically studying 108 acquisitions conducted by 45 maturing, technology-based born globals in Israel over a period of 10 years, and further substantiate the findings …

MarketingValue (ethics)Financial performance05 social sciencesSample (statistics)High techBody of knowledge0502 economics and business050211 marketingBusinessBusiness and International ManagementMarketing050203 business & managementFinanceCase analysisInternational Business Review
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The virtuous cycle of stakeholder engagement in developing a sustainability culture: Salcheto winery

2020

Abstract Stakeholder engagement in sustainability represents a powerful driver for value creation. Drawing from stakeholder theory, this paper explores how a firm with a proactive sustainable behaviour engages stakeholders in developing innovation and creating value. A longitudinal, single case study of the Salcheto winery was carried out. Since the late 1990s, Salcheto has been at the forefront of wine eco-innovation and it has played a key role in the development of Montepulciano (Tuscany, Italy) as one of the first sustainable wine clusters worldwide. The development of a sustainable wine culture is one of the firm's various innovations. In doing so, the firm has had to face three challe…

MarketingValue (ethics)Innovation stakeholder engagement sustainability value creation05 social sciencesStakeholderStakeholder engagementIdentity (social science)Virtuous circle and vicious circleWineryInnovation Stakeholder engagement Value creation SustainabilityStakeholder engagementValue creationSustainability0502 economics and businessSustainabilitySettore AGR/01 - Economia Ed Estimo Rurale050211 marketingBusinessMarketingInnovationStakeholder theory050203 business & management
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A relationship value perspective of social capital in networks of software SMEs

2008

Abstract Utilizing theories on social capital, business networks, social networks and relationship value, we explore the aspects that provide specific value in relationships with different actors in the software industry. The motive for the study is the assumption that some relationships are regarded as more important than others, and companies strive to focus on fewer relationships with greater outcomes. The study is guided by the premise that social capital is a foundation for relationship value, and its identified elements differ among relationships. We take the perspective of software companies and classify their relationships with business partners into three distinctive types accordin…

MarketingValue (ethics)Knowledge managementIndividual capitalbusiness.industryProcess (engineering)media_common.quotation_subjectBusiness valueValue networkPremiseBusinessMarketingFunction (engineering)media_commonSocial capitalIndustrial Marketing Management
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Co-creation in hotel–disable customer interactions

2015

This study employs analytic hierarchy process (AHP) to develop a methodology that allows researchers to select factors for new measures in value co-creation analysis. AHP shows that successful factors for co-creation relate to the sequential stages of the relationship between hotels and disabled customers, which derives from co-creation processes. The resulting model highlights the principal factors affecting value co-creation when hotel/disabled customers interact, have a dialogue, and collaborate with staff to innovate and create new products and services at booking and stay encounters. These interactions may allow hotels to develop a strong foundation of common knowledge on value managem…

MarketingValue (ethics)Knowledge managementbusiness.industryPrincipal (computer security)Analytic hierarchy processCustomer relationship managementHospitality industryCommon knowledgeNew product developmentCo-creationIndustria hoteleraBusinessMarketing
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The Evolution of Loyalty Intentions

2006

The drivers of customer loyalty intentions are dynamic. What remains unclear is how these intentions evolve through the introduction and growth phases of a life cycle. Using a longitudinal study of cellular phone customers, the authors demonstrate that loyalty intentions are a function of perceived value early in the life cycle. Over time, more affective attitudes toward the brand and the relationship with the company come to mediate the effects of value on intentions. The results suggest that from the introduction to the growth stage of a life cycle, managers must adapt from improving value per se to measuring and managing relationships and brands directly.

MarketingValue (ethics)Longitudinal studymedia_common.quotation_subject05 social sciencesOrganizational commitmentLoyalty business modelPhone0502 economics and businessLoyalty050211 marketingBusinessBrand equityBusiness and International ManagementMarketingFunction (engineering)050203 business & managementmedia_commonJournal of Marketing
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Introduction to the special issue

2016

Purpose – The purpose of this paper is to set the papers included in the special issue into their unique contextual stage of entrepreneurial eco-systems in Nordic and Baltic countries. Design/methodology/approach – The editorial first presents the current status of entrepreneurship in the Nordic and Baltic regions. It then provides an overview of the papers included in this special issue, while highlighting their contributions. Finally, it concludes with suggestions for further research, while pointing out promising areas for future investigations. Findings – The papers included in this special issue help advance the understanding of important aspects of entrepreneurship in general, and wi…

MarketingValue (ethics)Organizational Behavior and Human Resource ManagementEntrepreneurshipStrategy and Managementmedia_common.quotation_subject05 social sciencesImmigrationSocial environmentContext (language use)OriginalityManagement of Technology and Innovation0502 economics and businessRegional scienceMainstream050211 marketingSociologyBusiness and International ManagementSocial science050203 business & managementmedia_commonBaltic Journal of Management
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Intermediate units in multinational corporations: A resource dependency view on coordinative versus entrepreneurial roles

2021

Abstract Due to the dispersion of headquarters’ activities across organizational and geographical boundaries, intermediate units (IUs) are emerging as a key actor of international business. IUs are intermediate structural layers between headquarters (HQ) and local subsidiaries with specific HQ responsibilities. Our study relies on original data of 67 IUs and, taking on a Resource Dependence approach, explores empirically the two HQ roles attributed to IUs: coordinative versus entrepreneurial. According to our results, the main differences between both roles relate to external network embeddedness, internal network position and autonomy. We argue that these differences arise from the dominan…

MarketingValue (ethics)Resource dependence theoryEmbeddednessmedia_common.quotation_subject05 social sciencesSubsidiaryInternational businessDevelopment theoryMultinational corporation0502 economics and business050211 marketingBusinessBusiness and International Management050203 business & managementFinanceIndustrial organizationAutonomymedia_commonInternational Business Review
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A Cross-Cultural Comparison of Business Complaint Management Expectations

2015

This study explores the complaint management expectations of 72 British and 74 German organizational buyers using automated online means-end laddering and a Hierarchical Value Map presentation. It conceptualizes the links between expected complaint resolution attributes by the buyer (i.e. means) and the buyer’s value perceptions (i.e. ends). Unlike previous research, we highlight similarities and differences in the drivers behind and attributes of complaint management expectations across two countries (Germany and the UK). Even in countries appearing to be similar economically and culturally, we find differences in the desired attributes. British buyers, for example, emphasize softer comp…

MarketingValue (ethics)Standardizationbusiness.industrymedia_common.quotation_subjectPublic relationsEconomic JusticeCross-cultural studieslanguage.human_languageGermanLadderingPerceptionlanguageComplaintBusinessMarketingmedia_common
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Facebook brand community bonding: The direct and moderating effect of value creation behaviour

2019

Abstract The present research deepens in the understanding of brand bonding in Facebook brand communities, drawing on value creation behaviours, the parasocial interaction paradigm and the attachment theory. Building up on these theories, our proposed conceptual model posits a direct relationship between value creation behaviour and brand community bonding, resulting from users’ interactions with other community members. The study also examines the moderating role of value co-creation behaviour on community members’ predispositions to develop emotionally based relationships with brands. The sample of the study consisted of 370 followers of brand Facebook pages and the model was assessed usi…

MarketingValue (ethics)Value creationComputer Networks and Communicationsmedia_common.quotation_subject05 social sciencesParasocial interaction02 engineering and technologyModerationComputer Science ApplicationsBrand community020204 information systemsManagement of Technology and Innovation0502 economics and business0202 electrical engineering electronic engineering information engineeringConceptual modelAttachment theory050211 marketingPsychologySocial psychologyPractical implicationsmedia_commonElectronic Commerce Research and Applications
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Value antecedents in relationship between tourism companies

2014

Purpose – In the context of relationship marketing, identifying the elements that contribute to creating value for companies has become essential for managing customer satisfaction and retention. The literature has focused on business-to-end consumer relationships and there are few contributions in the business-to-business context, especially in the tourism industry. The aim of this study is to analyze the process of relationship value creation between tourism companies from the more relevant antecedents proposed in the literature: relationship benefits, long-term orientation and attitude towards the main provider. Design/methodology/approach – A survey was conducted with 309 travel agency…

MarketingValue (ethics)business.industryAgency (sociology)Customer satisfactionContext (language use)BusinessBusiness and International ManagementMarketingBusiness-to-businessRelationship marketingTourismCausal modelJournal of Business & Industrial Marketing
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