Search results for "franchise"
showing 10 items of 35 documents
Knowledge transfer mechanisms in franchise network
2020
PurposeThe purpose of this paper is to investigate the use of knowledge transfer (KT) mechanisms in a franchise network.Design/methodology/approachThis study uses qualitative and grounded theory techniques to collect and analyze data from a franchise network based in Africa. This approach enables the triangulation of data from different sources including field visits, observation, interviews and company reports.FindingsThe findings suggest that training is the most preferred mechanisms for transferring localized knowledge. The results highlight the importance of identifying franchisees’ training needs for transferring relevant knowledge according to experience and market profile of franchis…
Managing asymmetry in franchise contracts: transparency as the overriding rule
2012
PurposeThe aim of this article is to provide solutions to protect the weaker party in management and distribution contracts, especially in the field of franchising.Design/methodology/ approachThe paper is based on a review of literature, legislation and practices concerning management and franchise contracts. The regulation of this field at a national level consists of laws that are both private and mandatory in nature. Certain questions are raised concerning the obligatory nature of regulations when applied to the management of international franchise contracts.FindingsThis article studies the question of whether the imperative application of laws to international contract management is ap…
L’autonomie des franchisés : facteur critique de succès de la franchise ?
2017
International audience
Franchising: the dilemma between standardisation and flexibility
2014
Both standardisation and flexibility are naturally linked to franchising and the balance between them has become an important research issue. Literature states that cost minimisation, brand image and innovation are the main reasons that push towards standardisation, while flexibility is claimed (for those that advocate for it) in order to achieve a higher adaptation to local markets and enhance franchisees’ entrepreneurial attitudes. This research will focus on the computer retail sector to find out how franchise networks in services settle this dilemma. Here, franchisors have decided to focus on economies of scale and strong common corporate image as key goals and thus allow franchisees to…
Franchising in Europe: Exploring the Case of Spain with Self-organizing Time Maps
2016
Economic crises affect both the organizational side and the brand side of the franchise. Using self-organizing time maps, this study examines how franchise brand behavior influences decisions by potential franchisees in Spain. The findings confirm that franchising offers an alternative to the business turnaround strategy, which firms apply when faced with adverse changes in the environment such as those caused by the economic crisis in Spain. Results show that all franchise brands within the same sector behaved similarly, except for brands in the catering sector, which displayed varying responses to the economic changes. The authors discuss the implications of these results for future franc…
Is the Theory of Entrepreneurship Applicable to Franchising?
2010
This essay takes an entrepreneurship viewpoint toward franchising. The applicability of the general theory of entrepreneurship presented by Shane (“A general theory of entrepreneurship. The individual-opportunity nexus”. Edward Elgar, Cheltenham, 2003) is explored in the franchising context. Shane introduced a model of the entrepreneurial process in response to the failure of prior research to provide one. According to Shane, prior research has tended to look at only part of the entrepreneurial process, with the result that no general theory of entrepreneurship has been developed. Studies that consider franchising as a form of entrepreneurship are rare, as are studies on the entrepreneurial…
Les stratégies d'internationalisation des musées : le cas du Guggenheim
2008
International audience; L'objectif de cet article est d'apporter un éclairage sur une orientation stratégique récente que connaît le secteur muséal : l'internationalisation. Pour cela, nous proposons un éclairage particulier sur la Fondation Guggenheim, précurseur en la matière, ce qui nous permettra tout à la fois d'illustrer nos propos, de comprendre les modalités de mise en œuvre d'une stratégie d'internationalisation dans le secteur muséal et de mettre en avant les limites ou les risques liés à cette stratégie.
Spread of franchising: a multinational comparison based on the notions of innovation diffusion
1998
Investigates the globalization of franchising through a discussion of the literature on innovation diffusion. Proceeds then to evaluate the globalization of format franchising in 31 countries, drawing data from Arthur Andersen’s multi‐national study. Finds that the USA has the greatest number of franchisors and franchisees, Japan seems to have a different franchise structure when compared to the other countries studied, and Israel is a franchising novice. Presents a number of tables, accompanied by notes of caution on analysing the statistics. Mentions briefly some examples of franchises. Refers the findings back to the literature review to assess how well they match the theoretical descrip…
US-Based Fast Food Restaurants: Factors Influencing International Expansion of Franchise Systems
2010
Studies of international franchising are scant, but growing, and can be divided into two main streams of research: those focused on environmental predictors of internationalization and those focused on strategic, firm level characteristics. Belonging to the latter category, this study empirically examines a set of firm level attributes as predictors of the decision-making on whether or not firms seek international expansion. Using longitudinal data from Bonds’ Franchise Guide 2001-2008, we draw upon a sample of U.S. based fast food franchise systems for testing our hypotheses. Specifically, our database is comprised of 1058 observations for 158 chains and we estimate a semi-parametric logis…
Franchise fairs: A relevant signal in franchise choice in social activity
2016
Potential franchisees encounter difficulties in gaining knowledge about a franchise before embarking on their first start-up venture. For this reason, it is necessary to research which information signals help potential franchisees choose the franchise chains with which they wish to enter into business. Working within the framework of signaling theory, this study's aim is to analyze the relationship between franchise choice and brand, price and participation in franchise fairs. The dynamic signaling model deployed to achieve the study's aim draws on panel data methodology. This methodology allows us to analyze franchise chains over the period in which their parent franchises were using sign…