Search results for "företag"

Network embeddedness in the internationalization of biotechnology entrepreneurs

2018

This study investigates how entrepreneurs of biotech enterprises embed in domestic and international networks so as to internationalize. We advance a contextual framework of embeddedness of internationalizing entrepreneurs, providing a contribution (i) by synthesizing and applying existing conceptual insights from the networking literature to provide a more culturally sensitive view of getting embedded for international entrepreneurship in the biotech industry and (ii) by adding insights into the practices and (micro)processes of how and in what ways embeddedness integrates with the internationalization of biotech entrepreneurs. Our study involves six entrepreneurs from Canada, Finland, and…

Forecasting : theory and practice

2022

Forecasting has always been at the forefront of decision making and planning. The uncertainty that surrounds the future is both exciting and challenging, with individuals and organisations seeking to minimise risks and maximise utilities. The large number of forecasting applications calls for a diverse set of forecasting methods to tackle real-life challenges. This article provides a non-systematic review of the theory and the practice of forecasting. We provide an overview of a wide range of theoretical, state-of-the-art models, methods, principles, and approaches to prepare, produce, organise, and evaluate forecasts. We then demonstrate how such theoretical concepts are applied in a varie…

Svenska språket på Elisas och Soneras nätsidor

2014

Kandidaatintutkielmassani selvitän miten ruotsinkieliset asiakkaat otetaan huomioon Elisa Oyj:n ja TeliaSonera Finland Oyj:n Internetsivuilla. Tutkin myös, saavatko ruotsinkieliset asiakkaat samanlaista tietoa Internetsivuilta, kuin suomenkieliset asiakkaat. Selvitän lisäksi, pystyvätkö ruotsinkieliset asiakkaat hyödyntämään teleoperaattorien tarjoamia itsepalvelukanavia. Vertailen lisäksi hieman englannin asemaa sivuilla ruotsiin ja suomeen nähden. Tutkimuksessani hyödynnän virtuaalista materiaalia, Elisa Oyj:n ja TeliaSonera Finland Oyj:n kuluttaja-asiakkaille suunnattuja verkkosivuja. Analysoin tutkimusmateriaalia pääasiassa kvalitatiivisin keinoin. Tutkimukseni viitekehys on vahvasti so…

Money for nothing: The impact of compensation on customers’ bad-mouthing in service recovery encounters.

2022

As one of the retailer’s most potent recovery tactics to offset disgruntled customers, firms invest heavily in compensation to increase customer satisfaction and improve loyalty. However, the effectiveness of this tactic remains unclear. This study examines whether firm-offered compensation affects customers’ emotional responses and bad-mouthing behavior (i.e., telling others about a particular problem). Importantly, the study investigates whether the level of collaboration during the recovery encounter moderates the link between compensation and customers’ emotional responses, and whether collaborative efforts influence the effectiveness of compensation. The findings indicate that collabor…

Technology, Innovation and Knowledge

2016

The relevance of ideas is at the core of the IB field and has been captured in concepts like technology, innovation and knowledge. While these concepts have evolved over the last decades, the point that the ideas and the international connectivity are central for IB remains genuine. This paper is an attempt to take stock of the evolution of the concepts technology, innovation and knowledge in IB literature along the past five decades with a particular focus on the role of the Columbia Journal of World Business (CJWB) and the Journal of World Business (JWB) in this evolution. Likewise, our objective is to offer a research agenda for the coming decade. We proceed in two steps. First, we scrut…

Causal complexity of new product development processes : a mechanism-based approach

2018

The outcomes of new product development (NPD) processes are dependent on the interplay of several interdependent activities. One product development activity can be dependent on the presence or absence of other activities, different kinds of NDP processes may lead to the same outcome, and specific kinds of activities may have a positive effect in one process but no effect in other processes. However, we currently lack means to examine and explain this causal complexity inherent in NPD processes. To address this issue, we introduce mechanism-based approach as a way to capture conjunctural and equifinal causal relations. We build this approach on the philosophical literature on mechanism-base…

Managing the complexity of green innovation

2022

PurposeGreen innovation can promote both environmental sustainability and economic growth. However, its development and implementation can be complex due to the need to align innovation activities within and across companies. In this study, the authors examined how this complexity can be managed by analyzing how individual companies combine different innovation activities to develop green innovation, and how companies along the value chain align to implement these innovations.Design/methodology/approachThe dataset comprises both interviews and a survey of senior executives from the Swedish wood construction industry. These data were first analyzed by using fuzzy set qualitative comparative …

Sosiaalinen yrittäjyys : näkökulmia ja tuloksia

2009

Teollisuus verkottuneessa innovaatiotaloudessa : esimerkkinä Keski-Suomen konepajateollisuus

2011

Marketing-as-practice : A framework and research agenda for value-creating marketing activity

2023

This paper draws on practice theory and a review of practice theoretical studies in marketing, management, consumer, and markets research to advance our knowledge of marketing as a value-creating activity within firms. Building on previous research, the paper contributes to the literature by advancing a Marketing-as-Practice (MAP) framework based on three key concepts: marketing practices, marketing practitioners, and marketing praxis. The structures and interrelationships between these key concepts are also outlined. The framework can be used to study value-creating marketing activities within firms as well as between firms and their stakeholders which is in line with the American Marketin…