Search results for "gestion"

Positioning Strategies of Cultural Institutions: A Renewal of the Offer in the Face of Shifting Consumer Trends

2008

Positioning strategies of cultural institutions : a renewal of the offer in the face of shifting consumer habits

2008

One conclusion is widely shared by the practitioners in the cultural sector: consumer relations with cultural products and services have changed. This paper provides a trend marketing analysis of various areas (theatres and performing arts organizations, museums, cultural events, cultural industries, etc.) so as to better understand this “new” cultural consumer. Seven contemporary trends are examined. Each is defined and then illustrated by innovative offers from cultural organizations. Their appraisal by more than a hundred cultural-sector practitioners in France is presented.

Réflexion sur le lieu de consommation culturelle. Une application au cas des musiques actuelles

2004

The following study sheds light on the importance of managing a forsaken element of cultural experience : the place. Because of the weakness of the works relating to this element in the cultural domain, we use the works in distribution. Several competing theories are considered to conceptualize the cultural place: the own characteristics of the place, the behaviors and the “responses to the place”. The last track having our preference, an exploratory study will come in support to define the differents dimensions that compose this “response to the place”. Pop music will constitute our field of application.

Potere gestorio e circolazione dell'azienda

2016

Nel titolo della presente indagine il tema della circolazione dell'azienda si collega a quello della gestione, che è momento o profilo dell'impresa; ed il riferimento al "potere" gestorio vale a problematizzare l'argomento, in qualche modo risolvendolo in una questione, o in un reticolo di questioni, cioè volgendolo in chiave di interrogativo. La circolazione dell'azienda appartiene al piano della gestione, è cioè un momento di esercizio dell'impresa, di guisa che può essere determinata ed attuata da chi appunto della gestione è incaricato? O risale piuttosto al piano delle determinazioni di fondo, di struttura, di selezione ed organizzazione dello stesso modello di impresa, di cui poi la g…

Le Pouvoir au centre des systèmes relationnels : l'America's Cup 2007 comme cas pratique

2010

National audience; Cet article présente un modèle permettant de comprendre le pouvoir existant dans les relations entre les organisations sportives. Le pouvoir est l'élément central des relations entre les différentes parties prenantes du sport. Ce modèle s'appuiera sur les écrits de Machiavel (1513), Galbraith (1985) et Baechler (1978). Le sport, comme terrain de recherche, se justifie par un développement récent des événementiels sportifs, entraînant des luttes de pouvoir entres les différentes parties prenantes. Le cas particulier de l'America's Cup 2007 devra permettre d'éclairer la conception théorique des différents auteurs. Une analyse sémantique des données, par les logiciels Alcest…

Cosa sono i rifiuti?

2008

Un metodo di valutazione delle prestazioni ambientali dei sistemi integrati di gestione dei rifiuti: un’applicazione agli ATO della Regione Sicilia

2003

Factors influencing the pricing of applications in the Apple App Store: A developers’ perspective

2011

Many know how Apple Inc. owes its success in Mobile Commerce to the introduction of the new “App Store” business model. This new market is characterized by the opening to third party mobile apps, which are distributed to consumers through the App Store. This paper investigates factors that might influence the pricing of applications in the Apple Mobile Application Store. By reviewing the existing literature on the issue and analyzing the strategic features characterizing the App Store, we detect three main factors that could influence prices for apps, that is the number of developed apps, the presence of two-sided network externalities and developer’s specialization. An empirical analysis o…

Cybernetics of Value Cocreation for Product Development

2017

In marketing theory, the shift from the paradigm of value creation to value ‘cocreation’ calls for a deeper grasp of the interactions between producers and customers. Marketing studies have widely focused on the value cocreation concept, but so far, the mechanism through which consumers can be involved in the process of value cocreation through product development had found little space in marketing studies. In this theoretical paper, we aim to fill this gap and pave the way towards a better understanding of the mechanisms of value cocreation for product development through second-order cybernetics. We conceive the market arena as a physical or virtual place where communications of value pro…

Attitudes and related perceptions about product placement: a comparison of Finland, Italy and the United States

2015

The primary goal of our study is to explore cross-national differences in attitudes and perceptions about product placements, after investigating measurement invariance. Our cross-national focus includes three countries that have not been compared previously: Finland, Italy and the USA, which differ significantly in terms of the evolution/maturity of product placement markets, regulatory structures and cultural contexts. Motivated by earlier studies, we investigate the cross-national measurement invariance of scales to measure four research constructs related to the product placement domain (attitude toward credibility of advertising, attitude toward advertising-in-general, attitude toward …