Search results for "gestion"

Stratégies d’innovations sociétales

2021

La responsabilité sociétale de l’entreprise n’est rien d’autre que la maximisation de la valeur de l’entreprise dans le temps, car à long terme, les problèmes sociaux et environnementaux deviennent des problèmes financiers. La justification de la responsabilité sociale et environnementale (RSE) se trouve donc associée à la représentation de la nature et du rôle de l’entreprise et de sa raison d’être. Les entreprises considèrent alors la RSE comme un investissement stratégique qui s’inscrit dans une approche proactive, résiliente, inclusive, fondée sur la création de la valeur partagée. Cette approche est capable de réduire les impacts sociétaux négatifs que peuvent générer leurs activités o…

From Marketing Mix to e-Marketing Mix: a literature overview and classification

2009

The marketing mix paradigm, in its famous version of the 4Ps, went all the way through the evolution of marketing theory: from the marketing concept, through relationship marketing, to digital economy, being object of discussion both in academic literature and managerial practice. If it is a fact that the 4Ps marketing mix is a milestone of marketing theory, it is also true that the evolution of business contexts has created, in many fields, the need to review the "controllable factors" which form the marketing mix. The digital business represents the more recent of the business contexts and the one with the greater needs of differentiation of the mix. Throughout this evolutionary process, …

E-Marketing. Analisi dei cambiamenti dai modelli di business al mix operativo

2009

Se il XX secolo ha visto la radio e la televisione come principali strumenti della comunicazione, il XXI secolo sembra rivolgersi a Internet. Le tecnologie digitali consentono più alti livelli di interazione con l'utente grazie a nuove modalità di comunicazione. Le possibilità offerte dai nuovi media hanno determinato mutamenti nel contesto socio-economico che coinvolgono le strategie dell'impresa, istituto centrico dell'operare economico, inserito con vaste funzioni nel contesto sociale. La diffusione capillare di Internet e delle tecnologie digitali ha trasformato non solo le strategie di business ma anche il sistema di relazioni tra imprese e consumatori. Il marketing, nella sua funzione…

STRATEGIC NEED PERSPECTIVE TO STRATEGIC ALLIANCE FORMATION: A THEORETICAL CONSTRUCTION AND EMPIRICAL VALIDATION

2011

Transformations organisationnelles au coeur des ESN performantes : une étude exploratoire

2022

L'éco-blanchiment : une stratégie à risque face à la résistance des consommateurs

2009

International audience; De nombreuses entreprises se positionnent en utilisant une stratégie de communication appelée éco-blanchiment. Elle est douteuse d'un point de vue éthique et a des conséquences néfastes sur l'environnement. A court terme, cette stratégie peut sembler payante. Mais à plus long terme, la résistance de consommateurs avertis risque de pénaliser ces entreprises.

Stratégies éco-responsables, leurs attributs et leurs influences sur la perception du consommateur

2023

Managerial Ability, Players’ Cultural Diversity, and Sporting and Economic Performance in English Soccer

2012

We use a large homemade database on professional soccer in England to estimate the relevance of managerial ability on performance and the managerial skills in keeping up cultural diversity. The team manager faces a set of very complex tasks. Not only he is the head coach of the soccer team, thus influencing sporting performance, but he can also have an impact on performance, by improving economic efficiency or by limiting the organization innovation in order to foster the creation of organizational routines. The sporting competitive advantage translates into economic and financial performance; therefore the manager is a dominant voice in the financial viability of the club, too. We also mea…

The curvilinear effect of manufacturing outsourcing and captive-offshoring on firms' innovation: The role of temporal endurance

2019

Abstract This paper aims to contribute to the open debate in the literature on the effect of global sourcing strategies on firm performance by studying the consequences of manufacturing outsourcing and captive-offshoring for the innovation capability of the firm. We grounded our hypotheses based on the outsourcing and offshoring literature and by narrowing our focus to the effects of persisting in their adoption over time. We tested our hypotheses using data from a sample of 368 manufacturing companies listed on NASDAQ stock market. The paper provides theoretical explanations and empirical findings for the inverted U-shaped influence of keeping doing captive-offshoring on new product develo…

Cooperation among competitors: A comparison of cost-sharing mechanisms

2016

Abstract In this paper, we investigate the consequences of using outcome-based versus ex ante-based cost-sharing mechanisms in terms of competing firms' profitability and total welfare. We consider two firms making a joint expenditure, which can positively affect firms' demand and/or unit operating costs, while competing in the final market by setting either price or quantity. We compare two outcome-based cost-sharing mechanisms, i.e., Quantity Proportional (QP) and Total Margin proportional (TM), with the more competitive Fixed Share (FS) mechanism where cost-sharing is set up on an ex ante basis. We show that outcome-based mechanisms, and even a fully collusive behavior induced by the opt…