Search results for "git"

Geographic, cultural, and psychic distance to foreign markets in the context of small and new ventures

2015

Abstract More often than one might expect, small and new ventures, which already suffer from few resources and a lack of industry legitimacy, take on the additional uncertainties of entry into foreign markets. Some of these foreign entries involve countries that are geographically distant and culturally different from the firm's home country, making foreign market entry all the more difficult and uncertain. Recent studies have criticized prior academic approaches to understanding these difficulties. Insights may be limited if one uses merely the concept of distance and looks primarily for main effects. Entry by new and small ventures into distant foreign markets is complex, and the factors …

The role of digital channels in industrial marketing communications

2015

Purpose – The purpose of this research is to investigate industrial marketing communications tools and the role of digital channels. The research draws from the literature on industrial marketing communications to examine its goals and intended utilization in industrial firms. Design/methodology/approach – An empirical multiple case study conducted among six industrial firms examines the current state of digital marketing communications (DMC). Findings – The study gleans three research insights. First, although DMC is one of the most important industrial marketing communication tools, firms have not yet used it to its full potential. Second, firms use DMC to enhance customer relationship c…

Value creation in the international public procurement market: In search of springbok firms

2019

Abstract Public procurement accounts for more than 10% of global GDP. Digital transformation of public procurement creates new opportunities for value creation in international markets. Identifying and analyzing the companies, especially the SMEs, that can capitalize on these opportunities is therefore an important issue for policymaking, management, and scientific research. This study linked microdata on selected bidders from the Tenders Electronic Daily (TED) e-procurement portal and the Orbis database. Based on a sample of 933 Spanish companies, the analysis provides empirical support for the cross-border size bias conjecture. The reason for this bias is the predominance of large compani…

Sponsored consumer-generated advertising in the digital era: what prompts individuals to generate video ads, and what creative strategies do they ado…

2021

This study investigates individuals’ motivations to create sponsored video ads in response to corporate online advertising competitions, and the creative strategies they employ when so doing. The findings from two studies that combined qualitative (42 semi-structured interviews and netnography) and quantitative (content analysis of 1,102 ads) research methods showed that individuals are motivated to produce sponsored video advertising by six factors: learning, enjoyment, self-expression, remuneration, recognition and influencing others. In turn, these motivations can be categorised as intrinsic, extrinsic, rational and affective, leading to a typology of four advertising creators. It was fo…

Digital communications in industrial marketing

2015

Patērētāju uzvedību ietekmējošie faktori Latvijas digitālā mārketinga vidē

2020

In today's world, modern technologies are becoming part of day to day life of most people in the world and becoming an effective tool for marketing activities. That is why the digital environment is very important as the number of users is increasing every year. Traditional marketing can also be used in the digital environment, but it has to be adapted to the needs of online consumers. Nowadays, online advertising is considered as one of the keys to the success of a company. Customer's voice has always been one of the most important part of marketing. Thanks to digital technologies customers can get not only information about the product but also to purchase it from the internet. Any potent…

Do Financial Crises Moderate Entrepreneurial Recipes? A Comparative Fuzzy Analysis

2016

ABSTRACTThis study performs a fuzzy set qualitative comparative analysis (fsQCA) on entrepreneurial recipes. The research focuses on the moderating role of the 2007 financial crisis on the antecedents of entrepreneurship. Standard regressions analysis proves insufficient to uncover asymmetrical and complex relationships that explain the effect of credit constraints on new business. Empirical results on longitudinal data suggest that the crisis moderated entrepreneurial recipes in Spain. This research contributes to QCA analysis by studying moderation effects on time-series data.

Potential agency problems in European club football? The case of UEFA Financial Fair Play

2014

Purpose– With the licence season 2013/2014 onwards Union of European Football Associations (UEFA) Financial Fair Play (FFP) fully came into force. Among other things, FFP demands from the clubs to operate within their own revenues in order to counteract the increasing over indebtedness in European club football. The purpose of this paper is to cast further light on the relationship between UEFA and the clubs as the main actors of FFP and to derive implications to UEFA to improve the efficacy of this regulatory intervention.Design/methodology/approach– This paper explicitly examines the case of FFP from an agency theory perspective. A positivist agency approach is applied in order to describ…

Accelerated internationalisation: evidence from a late investor country

2006

PurposeRecent studies are trying to adapt the explanation of the internationalisation process to new environmental conditions. This paper aims to offer evidence of the existence of a group of firms that use a speeded‐up internationalisation process.Design/methodology/approachCluster analysis and logit regressions are used on a sample of 271 Spanish export firms.FindingsThe results obtained support the claim that substantial differences do exist between fast and gradual internationalising firms. The firms included in the more international active group are characterised by: a proactive attitude on the part of managers with regard to internationalisation activities, a strategy based on market…

Targeting Young Voters in a Political Campaign: Empirical Insights into an Interactive Digital Marketing Campaign in the 2007 Finnish General Election

2010

At general elections across Europe, turnout among young people tends to be significantly lower than among older voters. Therefore, this paper examines a digital marketing campaign that was targeted at young voters in the 2007 Finnish general election. More specifically, this paper aims to provide insights into the creative development process of a political marketing campaign and the nature of the client-agency relationship in political campaigns. The methodology adopted in this paper consisted of in-depth interviews with key informants involved in the campaign planning and implementation. The results provide new empirical insights into the challenges that political campaigner may face when…