Search results for "git"
showing 10 items of 7116 documents
The quality of websites and their impact on economic performance: The case of nurseries and gardening companies in the Italian 'Mezzogiorno' regions
2014
The aim of this paper is to examine the quality of websites and the entrepreneurial perception of the importance of the website to improve the business performance in nurseries and gardening companies adopting web-marketing strategies. On this purpose, the paper firstly analyses which structural features enable a potential website to be labelled as 'good'; the awareness of these aspects is pivotal to define effective web-marketing solutions. Secondly, it examines whether the plant nursery entrepreneurs perceive the company website as a tool of additional sales able to increase the firm turnover. The results show that the websites are well framed and with a well-groomed design, but lacking i…
Spatial mapping of price competition using logit-type market share models and store-level scanner-data
2009
This paper proposes a methodology to obtain reliable spatial maps of price competition using store-level scanner data. Specifically, a procedure to obtain a symmetric matrix of similarities between brands considering their substitutability depending on price variations is proposed. The matrix is derived from a market response model where price cross-effects are split into two components. The first component accounts for the fact that price variation in one brand can have different effects to price variation in other brands (ie j → j′≠j′ → j). The second component accounts for the fact that the price of each brand can have different effects across competing brands (ie j → j′≠j → j ″). The ma…
B2B services: IT adoption in travel agency supply chains
2008
PurposeThe purpose of this paper is to examine and test a model which integrates the antecedents and consequences of adopting information technology (IT) with suppliers (i.e. online communication and e‐procurement) in the context of the travel agency supply chain.Design/methodology/approachA mail survey was conducted among 101 managers of travel agencies. A structured questionnaire was developed to measure the informants' scores on a set of the model constructs (i.e. IT adoption, B2B interactions, environmental factors, sales performance, efficiency, and relationship development).FindingsThe findings confirm the influence of e‐communication on e‐procurement in supply chains. Regarding the a…
Advertisers' perceptions of search engine marketing
2009
The objective of this study is to examine advertisers' perceptions of search engine marketing. The theoretical part of the study investigates the two aspects of search engine marketing, namely advertising and optimisation. With the use of a qualitative case study conducted with leading search engine marketers and experts in Finland, the paper suggests that search engine marketing is still in its infancy among Finnish companies. Whereas small-sized dot-com companies operating in the Business-to-Business (B2B) sector have been most active in search engine marketing, traditional brick-and-mortars are just starting to set plans for search engine marketing. Finally, the study discusses the impli…
Strategic network marketing in tehncology SMEs
2013
Abstract This study seeks to explore strategic networks from an entrepreneurial marketing and value creation perspective in the business-to-business (B2B) context to ascertain the value generated by strategic groups of network actors. This area has received little research investigation, despite the importance of network marketing in small-to-medium-sized enterprises (SMEs). The Strategic Network Marketing Model (SNMM) is generated from the study which presents a typology of six network types, together with their associated value creation opportunities. Both the typology and the focus on opportunities generated by the network types are novel. Qualitative interviews were conducted in 12 soft…
The effect of marketing communication on business relationship loyalty
2017
Purpose The purpose of this paper is to create a new understanding of industrial business-to-business (B2B) relationships by connecting the theoretical streams of marketing communications and relationship marketing. This study tests how various marketing communication channels and communication quality increase the transformation of customer-perceived value into customer loyalty. Design/methodology/approach The theoretical framework consists of links between customer-perceived value, marketing communication quality, channel effectiveness, and customer loyalty. The age of the business relationship is also taken into consideration. Empirical testing is based on global survey data (n=121) col…
Antecedents and implications of search engine use as prepurchase information tools
2009
The aim of this research is to analyse the antecedents and implications of using search engines as prepurchase information tools. The impact of internet use experience, internet shopping experience and online shopping motivations on the use of information provided by search engines in online purchases is analysed together with attitudinal changes deriving from search engine use (online purchase intention). Data analysis shows that the experiences as internet user and as internet shopper are negative key drivers of search engine use. The use of search engines in online purchase decisions is more likely in consumers with utilitarian shopping motivations than in consumers with hedonic shopping…
First foreign grocery retailer enters the Finnish market—a stakeholder model
2004
Abstract Finnish grocery retailing has until recently been dominated by four major domestic retail groups. The first totally foreign grocery retailer, hard discount chain Lidl, was the first entrant into the Finnish market. This paper describes and analyses the entry process of Lidl from the perspective of the stakeholder groups in the host market. The stakeholder model of foreign retailer entry is used as a framework in exploring the stages of the entry as well as the reactions, roles and motives of the relevant stakeholders. Secondary data was collected from articles published in newspapers and business magazines and minutes of the municipal board meetings. The three stakeholder attribute…
Website design and e-consumer: effects and responses
2007
This research is focused on the study of the effects of different web layouts ? related to navigational structure and presentation of products ? on internal and behavioural consumer responses within an online shopping situation. Moreover, in our model we have introduced two types of variables ? involvement and atmospheric responsiveness ? which mediate the relationships between the constructs analysed. A website and a tracking behaviour methodology for a fictitious apparel retailer have been developed in order to carry out a 2?2 between-subjects experimental study. Our results show that if web marketers design stores without restrictive navigation cues (offering, in consequence, freedom of …
A Broad Analysis of Marketing Strategies for their Incorporation as Activities in a User Centred Process
2014
Abstract The goal of this paper is to analyze the most important Marketing Strategies that can be used for the development of interactive systems. First of all, an extensive Mapping Study has been achieved, in order to search what relationship exists between Marketing and Usability. Furthermore, a study of the state of the art has been achieved to discover whether Marketing Techniques and HCI concepts already co-exist in the existing bibliography, and to what extent. Finally, a SWOT analysis has been presented of the most important marketing strategies that exist on the Market: Product, Price, Promotion and Place.