Search results for "git"
showing 10 items of 7116 documents
Social representations and brand positioning in the sporting goods market
2013
Abstract This paper examines the use of social representations as a strategic tool to understand better and measure how consumers arrive at their identification of brand positioning (legitimacy and differentiation) in the brand's market. By considering the market as co-produced by brands and consumers (‘B&C approach’), this study classifies free-word associations connected to the brands into units of meanings, which constitute the core of a brand's market. We applied this tool to the four main brands in the French sporting goods market (i.e., Nike, Adidas, Reebok and Puma). Results show that the differentiation of brand positioning depends on legitimate elements of the market, such as adver…
The Legitimacy of the Media Industry – What do Advertisers Expect?
2013
AbstractAs the media industry is globally affected by changes, we fill a gap that exists in understanding stakeholders’ expectations about the future of media by examining the perceived legitimacy of the media industry through advertisers’ expectations. Expectations contribute to stakeholder assessments and behavior, and unmet expectations may hinder organizational legitimacy. The qualitative study consisted of interviews of the 10 biggest media advertisers in Finland and social media observations. The results show that both traditional and new expectations may pose threats to the legitimacy of media, calling the industry to engage the central stakeholders in future planning and scenarios.
Determinants of individual tourist expenditure as a network: Empirical findings from Uruguay
2014
Abstract This paper introduces the use of graphical models for assessing the determinants of individual tourist spending. These models have the advantage of synthesizing and visualizing the relationships occurring within large sets of random variables, through an easy to interpret output. To this end, individual data from a large official survey of international tourists in Uruguay are used. Symmetric conditional independence structures are first investigated. Then subgraphs of each expenditure item's neighbourhood are extracted in order to assess the impact of main effects and interactions through proportional ordinal logistic regression. Results highlight the marginal role of socio-demogr…
Sustainability performance and assurance: Influence on reputation
2015
- The positive impact of sustainability on reputation has been assumed but not sufficiently examined. This study probes the veracity of these claims by applying legitimacy and signaling perspectives to examine whether sustainability performance and assurance contribute to corporate reputation. We find superior sustainability performance has a positive association with sustainability reputation. Companies with better performance are also more likely to obtain external assurance of their sustainability disclosure, but assurance does not directly affect reputation. Assurance appears to be a managerial tool associated with the congruence of internal processes rather than a differentiating signa…
Discussing Wartime Collaboration in a Transnational Digital Space: The Framing of the UPA and the Latvian Legion in Wikipedia
2017
Mārtiņs Kaprāns and Mykola Makhortykh examine how memory wars and memory truces occur in a transnational space of digital media. Examining how the Ukrainian Insurgent Army and the Latvian Legion are represented on Wikipedia, the chapter discusses interactions between digital technology and the contentious memory of collaboration. To this end, it investigates the different framing strategies used to represent wartime memories in Wikipedia, the ways these strategies are developed by local editors’ communities, and the reception of Wikipedia’s representations of the past by national and transnational audiences. The chapter concludes with a discussion of the different forms of consensus used in…
A Digital Watermarking Algorithm Based on Quantization of the DCT: Application on Medical Imaging
2013
International audience; The objective of this paper is to elaborate a new watermarking algorithm applied to the medical imaging. This algorithm must be invisible, robust and has a rate, relatively high, integrating data. The proposed method uses the standard JPEG compression for the integration of medical data. The insertion block is inserted just after the quantization phase. To control identification and eventually the correction (if possible) of the inserted data, we use a series of turbocodes to recover the inserted data, after application of several attacks. The simulation studies are applied on MRI medicals images.
Can Digital Coaching Boost Your Performance? – A Qualitative Study among Physically Active People
2019
The use of sport and wellness technology devices among athletes is highly popular. At the same time the demand for easy to understand, clear, and personalized information is also growing. Instead of numbers, users need and want solutions. Digital coaching can offer solutions for this by providing valuable training data and offering guidance and instructions on how to improve the training. This exploratory study focuses on the experiences, needs, and wants regarding a digital coach application among physically active people, more precisely crosscountry skiers. We found that the digital coach was perceived to have motivational elements. It was also viewed having potential to increase the awar…
Presence of think tanks in the Spanish digital press
2020
The study of think tanks in Spain has been growing in the last few years with an equally increasing number of social and grassroots movements. This article offers content analysis results from a selection of eight Spanish think tanks in the digital press during a seven-year period, adding new conclusions to previous literature for the same period. Not only does this research explore the appearance on the media, but also the type of mentions and authorship of the articles and blogs included in the digital press, contributing to a deeper study of think tanks. The objective of this study is to analyse the limited presence of Spanish think tanks in media outlets and whether their appearance is …
Accounting Meets Economics: Towards an 'Accounting View' of Money
2018
This study lays the foundations of the 'Accounting View' of money. Using international accounting principles, the study argues that state and central bank monies are not debt, and that in fractional reserve regimes only a share of commercial bank money can be regarded as debt. The study determines how the seigniorage associated with the issuance of these monies should be accounted for in the financial statements of the issuing institutions, and examines what this implies for the correct understanding of money. The new view throws light into such issues as the true nature of central bank capital, commercial banks, and digital currencies. Drawing on it, new measurements of seigniorage are der…
The Dual Nature of Spreading Negative eWOM for Branded Offers: Emotional Reaction or Social Response? – A Structured Abstract
2017
The exchange of comments online about branded offers is defined in the literature as electronic word of mouth (eWOM). Most of the existing academic research on consumer behaviour focuses on positive emotions and behaviour about branded offers (Veloutsou and McAlonan 2012; Zarantonello et al. 2016). However, next to sharing positive comments, consumers are increasingly using online media to distribute unfavourable experiences and opinions about products and brands (Ullrich and Brunner 2015), and more research on the effects of the expression of negative comments online is needed. The negative electronic word of mouth (NeWOM) is defined in this study as negative statements made or distributed…