Search results for "git"
showing 10 items of 7116 documents
Palermo senziente. Città di persone e città di sensori
2021
Nel mondo contemporaneo, razionalità e percezione non nascono più nella mente e nei sensi umani. Un recente libro curato da Grazia Concilio e Francesca Rizzo mostra numerose sfaccettature di questa questione. Quando nel 2017 Maurizio Carta introduce il concetto di città senziente, rafforza significativamente le basi per integrare ragione e sentimento urbanistico, cioè per integrare la razionalità della conoscenza strutturata e finalizzata al processo di pianificazione con le percezioni derivanti dalla “pancia” della città. Il contributo propone una visione innovativa sulla dualità analitica e valutativa che si genera tra mondo reale e mondo digitale, tra gli abitanti-utenti delle città e gl…
Building Resilient Smart Cities for Sustainable Urban Tourism in Africa Post-COVID-19 Pandemic
2022
AbstractThis paper contributes to the knowledge by examining the role of smart tourism technologies in destination resilience amidst the COVID-19 pandemic. Considering tourism in the COVID-19 crisis as an emerging stream of research, the study also explores how African cities deployed smart tourism technologies and how effective it has been in creating resilient and safe destinations. Data were collected through a semi-structured online interview from destination managers in Ghana, Kenya, and South Africa. The findings pose critical lessons for city destinations and how they need to transition into smartness to create safe spaces for travellers during and post-COVID-19. Our study makes nove…
Utilizing ICT to prevent loneliness and social isolation of the elderly. A literature review
2016
Ageing of the population is a worldwide phenomenon. Numerous ICT-based solutions have been developed for elderly care but mainly connected to the physiological and nursing aspects in services for the elderly. Social work is a profession that should pay attention to the comprehensive wellbeing and social needs of the elderly. Many people experience loneliness and depression in their old age, either as a result of living alone or due to a lack of close family ties and reduced connections with their culture of origin, which results in an inability to participate actively in community activities (Singh & Misra, 2009). Participation in society would enhance the quality of life. With the deve…
The Process of Selecting Influencers for Marketing Purposes in an Organisation
2023
Influencer marketing practices are growing on social media channels, while the usage of other mass-media channels is decreasing, prompting organisations to search for new tools with which to communicate efficiently with their target audiences. Influencers can affect purchase intentions if the audience identifies with them. For a successful collaboration with an influencer, an organisation needs to ensure that the brand fit is suitable, as the audience will become suspicious if the paid collaboration is too apparent. In addition, an organisation can ask an influencer to perform many roles during the collaboration. The objectives of this study, therefore, are to discover how organisations ens…
Introduction: #SocialmediaShakespeares
2016
In their introductory essay, Maurizio Calbi and Stephen O’Neill explore the interrelations between social media and Shakespeare(s), providing a theoretical consideration of both categories that ultimately moves toward an argument for their rhizomatic intersections. Shakespeare increasingly "becomes" through social media (in a Deleuzian sense), and indeed, forms of social media are rearticulated through Shakespeare. The essay also guides the reader through this special issue in which the contributors variously map, define, scrutinize, and challenge social media, Shakespeare and their uncanny convergences http://www.borrowers.uga.edu/current
DISCLOSING THE PROMISING POWER OF SOCIAL MEDIA – AN IMPORTANT DIGITAL MARKETING TOOL
2011
The newest channels for communicating and selling to consumers are electronic. The Internet provides consumers and marketers with more opportunities than ever in achieving a greater interaction and individualization of services. Companies can send tailored messages that engage consumers by reflecting their special interests and behavior. Nowadays, very few marketing programs are considered complete without some type of prominent online component, which is gaining ground at the expense of traditional marketing. Attaining a successful marketing program compels companies to fully connect with their targeted customers. Thus, a holistic marketing approach must be adopted in order to comprehend t…
Dimensiones del Ecosistema Digital Universitario: Validación del Instrumento «University Digital Ecosystem» (UN-DIGECO) / Dimensions of the Universit…
2020
El presente estudio presenta el diseño y validación del instrumento UN-DIGECO (University Digital Ecosystem), orientado a conocer el Ecosistema Digital Universitario, identificando las dimensiones asociadas al uso que hacen los estudiantes de los medios sociales (MMSS) y/o aplicaciones digitales. La validación de contenido y comprensión se efectuó en tres fases: construcción, refinado y validación psicométrica, mediante el análisis factorial confirmatorio, apoyado en el constructo teórico inicial. Se diseñaron ítems –recabando información de instrumentos similares-, acordes a indicadores adscritos a seis dimensiones: aprendizaje, interacción social, creación de contenidos, consumo online, o…
Social media and consumer power : Opportunities and challenges for digital marketing activities
2021
Social Media (SM) have not only become an important part of daily life for individuals, governments and organisations but have also transformed the way people work, learn, consume and socially interact. There are many SM uses, posting frequencies and content preferences. User participation also varies from passive to more active behaviours, depending on the motivation for engagement in online conversations. From a marketing perspective, SM have redefined the traditional company - consumer relationship by progressively shifting power from marketing managers to consumers. Organisations are increasingly interested in understanding how SM can benefit (or harm) consumer-brand relationships, incr…
Digital Influencers, Food and Tourism—A New Model of Open Innovation for Businesses in the Ho.Re.Ca. Sector
2022
The choice of influencer marketing as an endorser for promoting products and services is becoming a more and more effective communication strategy of open innovation. Their use of social media platforms, such as Instagram, allows them to be reached by millions of followers all over the world. As a response to the economic crisis that affected Italy after the first wave of the COVID-19 pandemic, Chiara Ferragni, one of the most endorsed influencers worldwide, started a communication campaign with the aim to promote Italian food and tourist destinations (cities of art, seaside, ski and countryside locations, thermal baths, museums, galleries, hotels, etc.). This study analyses Chiara Ferragni…
Consapevolmente intelligenti: un’indagine esplorativa sull’uso dei social network nella scuola primaria
2017
Abstract – Social Networks are a noteworthy opportunity to build a more caring and responsible society, a practice that is assimilated by learning to use the Web in a conscious way. The media competence takes the form of expertise both to active participation to the Web and to society. The focus is on the need to acquire the know-how to exploit the media, with particular reference to social networks, in a clever way so as to make them intelligent instruments. From an educational point of view, Social Networks offer a different potential because they are able to support the functions of socialization, of sharing and of coordination; to encourage dialogue, promote resources sharing and improv…