Search results for "hotel"
showing 10 items of 112 documents
Integrirana marketinška komunikacija u visoko kategoriziranim hotelima Dalmacije: istraživanje iz perspektive menadžera i gostiju
2012
Although the implementation of Integrated Marketing Communications (IMC) has been studied in different contexts and countries all over the world, further contributions are needed to consolidate the concept. Little research has been done on the integration of marketing communications in tourism-related sectors. Moreover, previous studies have focused mainly on managers’ opinions while overlooking consumers’ perceptions of IMC. The purpose of this research is to study in greater detail the IMC concept in the tourism sector, specifically in the hotels of Central and Southern Dalmatia, from a double perspective: managers-guests. Therefore, managers of 15 high-quality hotels and 118 guests were …
ANÁLISIS DE LOS HOTELES DE ALTA CATEGORÍA DE CROACIA DESDE EL ENFOQUE HOTEL-HUÉSPED / ANALYSIS OF HIGH-QUALITY HOTELS OF CROATIA FROM THE HOTEL-GUEST…
2011
Croacia viene experimentando un auge turístico notable en los últimos diez años. Es crucial para su futuro desarrollo saber gestionar el sector hotelero de acuerdo con las nuevas exigencias del mercado. Este trabajo pretende analizar los hoteles de alta categoría de Croacia desde un doble enfoque hotel-huésped, centrándose en una nueva estrategia de marketing denominada Comunicación Integrada de Marketing (CIM), los avances en las Tecnologías de Información y Comunicación (TIC) y la lealtad. Los resultados demuestran el elevado grado de implantación de las TIC y de la CIM y el grado moderado de los programas de lealtad en los hoteles analizados. Además, confirman la influencia de las TIC en…
Utveckling av anställdas språkkunskaper inom hotellbranschen
2015
Tämän kvalitatiivisen tutkielman tarkoituksena oli selvittää, millaisia puutteita alaisten kielitaidossa on hotellialalla ja miten kielitaitoa voidaan parantaa esimiestyön avulla. Lisäksi tutkimus pyrki selvittämään, onko alalla tapahtunut muutoksia kielitaidon tarpeen suhteen viime vuosien aikana ja onko tähän reagoitu henkilöstöjohtamisen osalta. Tutkimusaineisto koostui kuuden esimiesasemassa toimivan henkilön suomenkielisestä teemahaastattelusta. Mukana oli sekä ketjuhotelleja että yksityisiä hotelleja Jyväskylästä, Helsingistä ja Tampereelta. Haastattelut nauhoitettiin marraskuussa 2014 sekä tammi-helmikuussa 2015. Litteroidut haastatteluvastaukset analysoitiin sisällönanalyysin avulla…
Benzin im Blut oder Gas and blood : Eine Übersetzungsnalyse von ausgewählten Songtexten von Tokio Hotel
2018
Saksalaisbändi Tokio Hotel eli 2000-luvun puolivälissä kulta-aikaansa saavuttaen suurta suosiota kotimaansa lisäksi ympäri Eurooppaa. Kasvava mielenkiinto bändiä kohtaan erityisesti Euroopan rajojen ulkopuolella aiheutti painetta laajentaa markkinoita; käytännössä tämä tarkoitti laulukielen vaihtamista saksasta englantiin. Tässä kandidaatintutkielmassa analysoidaankin Tokio Hotelin kahden saksankielisen kappaleen käännösprosessia englantiin; mitkä kielelliset ja lyyriset elementit ovat säilyneet samankaltaisina ja toisaalta millaisia eroja käännetyissä versioissa esiintyy. Tutkielmassa havaittiin, että pääpiirteittäin englanninkieliset versiot jäljittelevät alkuperäisiä saksankielisiä kappa…
How hotel websites may discursively adjust to customer preferences using online criticism
2019
This paper explores discursive ways in which hotels may improve their own websites using online criticism to adjust to customer preferences. To this end, a combined method was used, consisting of a netnographic approach (Kozinet, 2010; Mkono, 2011, 2012) together with an interpersonal discourse framework (Hyland, 2008) applied to e-tourism genres (Suau-Jiménez, 2012, 2016). Four hotel websites, together with 200 corresponding negative reviews from TripAdvisor, were diachronically analyzed to identify common topics. Attitudinals were sough, being the core markers of online critiques, as well as boosters, acting as enhancing markers in hotel websites and paralleling criticized topics. Results…
A twofold commodification of 'place' in hotel websites and its consequences for the discursive creation of a tourist identity.
2016
Tourism is a global cultural industry and one of the world’s largest international trades (Thurlow & Jaworski, 2011). As far as tourism is understood as an agent and channel of globalisation (Pritchard & Jaworski, 2005), it makes sense to investigate it from a critical perspective and analyse how its discourse shapes the tourist experience. The aim of this study is to explore ways in which hotel websites project a place identity for the hotel and, in doing so, for the town or city in which the hotel is located. I will ask how, and in what ways, this representation relies on socio-cultural conventions, which in turn may influence the discursive construction of the social actor “tourist”. Usi…
La gastronomía bien templada. La cocina quechua
2005
Un acercamiento al léxico sobre cocina en lengua quechua nos podría proporcionar algunas claves sobre su importancia en tiempos del imperio inca y sobre la que tiene, en el momento presente, la cocina patrimonial del Perú . No hace mucho un hablante de quechua nos decía convencido : " Piru llaqta wayk'uyninqa sumaqnin" (" la cocina de Perú es realmente exquisita").
Las lenguas como patrimonio : el principio de prioridad
2000
El primer paso en todo aquello que comprende el ámbito patrimonial es el reconocimiento de la herencia recibida. Luego hay otros: su conservación y ampliación y finalmente su transmisión a los descendientes.Todo esto ha sucedido con el quechua y el aimara en Perú, como si la lengua fuera ajena a los bienes nacionales. Es tan sagrada una piedra de Machu Picchu como una palabra de estas lenguas: tan importante es el lntiwatana, anteayer descubierto y hoy lacerado, como el significado de sus dos lexemas juntos lnti "sol", watay "atar, calcular su recorrido".
Case Peurunka : the essence of wellbeing - customer perspective
2014
Changes in the contemporary population structures have created a number of new opportunities for the wellbeing tourism industry worldwide. In Finland, one of the wellbeing tourism destinations going through these changes is the Spa Hotel and Rehabilitation Foundation Peurunka. Originally built in 1974 for the rehabilitation of the Finnish war veterans, Peurunka is nowadays developing its health and physical activity services to attract more recreational wellbeing tourists alongside the rehabilitees. In addition to the change of the clientele and as a result of more stressful and hectic lifestyles, individuals are more willing to invest in their wellbeing. This generates great potential for …
ICT for external use in Croatian four- and five-star hotels
2016
The Purpose – The objective of the paper is to examine the implementation of advanced technology and promotional supports in hotel companies and to compare their performance in four- and five-star hotels. More specifically, ICT for external use are analysed, i.e. customer relationship management (CRM), communication with customers, promotional supports, and online order receptions. Design/Methodology/Approach – The empirical research took place in 38 upscale (26 four and 12 five-star) hotels located in Croatia, in the regions of Dalmatia, Istria, and Kvarner, and in the city of Zagreb. The data were collected through a structured questionnaire administered mainly during personal interviews …