Search results for "hotel"
showing 10 items of 112 documents
Closeness and distance through the agentive authorial voice: construing credibility in promotional discourse.
2020
Credibility is a function associated with promotional genres and persuasion, and a powerful marketing concept (Eisend, 2006; Ming, 2006) which provides trustworthiness about the quality of products or services offered by hotels (Suau-Jiménez, 2012a, 2019). It is partly attained through the hotel‘s self-mentioning in websites. When this self-mentioning is agentive with action verbs, the main instantiation is the pronoun we, projecting closeness and assertiveness. However, this self-representation is also construed with depersonalized realizations like the hotel‘s proper name, other nominalizations or even pronouns like it and they, which provide attenuating aspects and create a sense of dist…
An optimized system dynamics approach for a hotel chain management
2009
The proposed model consists of an integrated system dynamics-data envelopment analysis approach to value, in a dynamic framework, the effects over time of the policies implemented according to the relative efficiency analysis. Rooms’ price and competing facilities (the hedonics) are the decision variables to move in order to push the hotels towards a higher relative efficiency at the end of the observation periods. In fact, in competitive markets as tourism, hotels compete for money offering differentiated quality. Moreover, according to the microeconomic theory, a producer of differentiated goods is not a price taker but a price maker. Therefore, we assume that the decision maker of the ho…
Innovativeness as a determinant of entrepreneurial orientation: analysis of the hotel sector
2019
This paper analyses entrepreneurial orientation as a composite formed of innovation, proactiveness and risk-taking. The empirical data for this study were gathered from a survey sent to hotel managers. The fieldwork was carried out between January and June 2018. The process provided 102 valid questionnaires. Two methods were used: structural equation modelling (PLS-SEM) and fuzzy-set qualitative comparative analysis (fsQCA). This study makes six key contributions and findings. First, the use of these two methods provides robust and reliable results. Second, reliability and validity values for innovativeness, proactiveness and risk-taking are satisfactory. Third, the operationalisation of en…
The importance of green practices for hotel guests: does gender matter?
2021
Due to growing consumer awareness of environmental problems, more and more hotels have been developing green practices in response to the environmental concerns of their guests and improve their image. This study aimed to test a model for analyzing the incidence of green practices as drivers for generating positive hotel image and guest trust and satisfaction, evaluating the moderating role of guest gender in these relationships. Based on a personal survey of 302 guests at 3 and 4-star hotels in Bogotá, evidence was obtained for the positive relationship between sustainable practices and the variables considered, with certain differences depending on the gender of each guest. Thus, this stu…
Latest technology and communication consistency in hospitality: a comparison between two Mediterranean countries
2016
AbstractThe goal of this research is to examine customers′ perceptions of the latest technology solutions and marketing communications within the hotel context in two Mediterranean countries – Croatia and Italy. In particular, hotel guests of four- and five-star hotels located in these countries participated in the research. Firstly, guest perceptions of advanced Information and Communication Technology (ICT) and communication consistency are analysed and compared in Croatian and Italian hotels. Secondly, the impact of ICT on communication consistency is tested in both studies. The findings show that the level of customer perceptions of communication consistency is relatively high in both c…
Sharing economy and dynamic pricing: Is the impact of Airbnb on the hotel industry time-dependent?
2021
Abstract Prior literature has reported significant price and revenue reductions in the hotel industry due to the emergence of Airbnb. Other studies have documented that hotels' price reactions to the penetration of Airbnb depend on their service level, e.g., low/medium-end versus high end. Relying on a large sample from the Italian market, we contribute by showing that the effect of Airbnb on hotels' price decisions does not only depend on incumbents’ quality level, but also on the difference between booking and check-in time. That is, the effect of the penetration of Airbnb on hotels' dynamic price decisions varies over time depending on the core segment hotels target.
Energy Equalization and the Case of the “nZEB Hotels”
2020
Nowadays, energy equalization is one of the many issues concerning the energy policies on the urban scale and in the perspective of reducing the Urban Heat Island effects (UHI-e). The different economic-financial profiles of the interventions implemented in the buildings having a wide range of climatic locations, typological arrangements, architectural-historical constraints, need to be coordinated within unitary local energy-environmental policies inspired by economic-financial as well as environmental issues. The renovation of existing hotels to achieve a nearly Zero-Energy performance is one of the goals of the 2050 EU’s energy policy. This paper presents the nZEB retrofit case of an exi…
Intangible capital and business productivity in the hotel industry
2019
Intangible capital is a key factor of productivity growth. This paper analyses how the internal intangible capital of the company and external intangible capital influence its productivity. This contribution focuses on the hotel industry since it is a key industry of the Spanish economy, such that any increase in its productivity has an impact on the entire economy. Both, the intangible capital of the company and that of the region in which the company is located are considered as determinants of productivity. Likewise, the importance of other agglomeration economies in the productivity of hotel companies is taken into account. A model estimates firm level determinants of productivity, cont…
Desarrollo y validación de una escala formativa de grado de avance tecnológico en hoteles desde la perspectiva del huésped
2017
La rápida evolución de las Tecnologías de la Información y de la Comunicación (TIC) ha supuesto un cambio radical en las condiciones de mercado para las empresas turísticas, ofreciendo nuevos instrumentos para la gestión y para añadir valor a la experiencia del cliente en el establecimiento. Sin embargo, el desarrollo de escalas para la medición del grado de avance tecnológico de la empresa turística ha recibido escasa atención en la investigación académica. Por ello, el objetivo del presente trabajo es, por una parte, realizar una revisión de las principales propuestas conceptuales para el estudio de las TIC en las empresas turísticas, y por otra, desarrollar y validar una escala formativa…
Prospective de la relation formation-emploi dans un territoire : Richesse des outils, cohérence de l'analyse et incohérence dans l'action
2005
05111; Cette contribution porte sur la prospective en matière de relation formation-emploi tant au niveau régional qu'européen : où en sommes-nous de la capacité de mobilisation de l'information économique et sociale ? Jusqu'à quel point le partage de l'information entre acteurs régionaux est-il possible ? Quel est le rôle des informations dans l'aide à la décision ? Quel est le rapport de la connaissance à l'action ? La réflexion s'appuie sur une comparaison des démarches prospectives mises en oeuvre dans le secteur de l'hôtellerie-restauration dans certaines régions de trois pays européens : la France, la Tchéquie et la Slovénie. Elle souligne la richesse de l'outil statistique existant p…