Search results for "hypermodernity"
showing 3 items of 3 documents
Le deuil dans un monde connecté
2018
Cet article interroge la transformation des expériences de deuil à l’ère du numérique. En s’appuyant sur la théorie de l’hypermodernité, qui insiste sur les choix qu’impose la présence des technologies de l’information et de la communication dans la vie des individus, les auteurs insistent sur la porosité des frontières spatiales et temporelles des espaces numériques de commémoration du défunt. Cette porosité, qui n’existait pas dans les mêmes termes pour les espaces physiques de commémoration, force les individus à gérer par eux-mêmes la distance à prendre avec ces espaces où sont localisés les morts. Dans ce contexte, l’expérience du deuil se transforme significativement, ce qui se vérifi…
Quand les institutions culturelles s'ouvrent au marketing sensoriel... et s'en défendent : enjeux et paradoxes
2007
Stimulate the audience sensoriality seems to be a new spearhead for a lot of cultural institutions. In this way, it is important to understand how the stimulation of the five senses of the audience could be interesting for managers in the cultural field. We wish, within this article, to improve this analysis. Accordingly, we will try, in a first part, to define this "sensory" trend of consumption and to clarify its stakes in comparison with the work completed in other marketing's fields. In a second part, we will appreciate the consequences of this tendency in terms of managerial practices for the professionals of the cultural sector. In a third and last part, we will present the principal …
Quand les institutions culturelles s´ouvrent au marketing sensoriel ... et s´en défendent : enjeux et paradoxes.
2007
: Stimulate the audience sensoriality seems to be a new spearhead for a lot of cultural institutions. In this way, it is important to understand how the stimulation of the five senses of the audience could be interesting for managers in the cultural field. We wish, within this article, to improve this analysis. Accordingly, we will try, in a first part, to define this "sensory" trend of consumption and to clarify its stakes in comparison with the work completed in other marketing's fields. In a second part, we will appreciate the consequences of this tendency in terms of managerial practices for the professionals of the cultural sector. In a third and last part, we will present the principa…