Search results for "identity"

CO-CREATING THE PLACE BRAND OF FINNISH LAPLAND : Mental associations and visual representations

2019

Master's thesis Innovative governance and public management ME523 - University of Agder 2019 Brands are living in an era of customer-centric life where alltheir potential, present and former customers are regardedas co-creators. The center of attention is in customers’ daily lives and they have an enormous amountofpower to influence on brands.Social media hasaccelerated the pace of communication and this has connected also cities and counties into the new brand co-creation paradigm. Places have adopted branding practices from the business world to persuadepeople to move, do business or travel in their area. In Finland, Lapland has been one of the first counties to execute place branding act…

Yo logo(s): On the icono-plastic configuration of brand symbols

2015

Among the various areas with which the vast research field of branding is concerned, brand image is recognized as a territory most pertinently analyzed with semiotic tools, since it is populated by symbols that are amenable to interpretation, such as brand logos. According to Henderson and Cote (1998), logos are graphic designs that companies uses, with or without their name, to identify themselves or their products. Semiotics, and particularly structuralist semiotics (e.g., Floch 1990,1995; Landowski 1989; Fabbri 1998; Marrone 2001, 2007), has largely abandoned the scrutiny of symbols and signs as standalone objects of analysis, in favour of the conditions of meaning that underlie brand na…

Corporate identity and internal implementation of a corporate brand

2011

Companies cannot build their strategy on predictable markets anymore ‐ all organizations nowadays need to adapt to change. In the heart of the change lies organizations identity. Corporate identity is closely related to corporate branding. This study focuses on a situation of change in a company with multiple identities. The case organization used to operate under several product and company brands that were merged into one and began building a coherent corporate brand. The theory part presents the concepts of brand, identity and identification. Building a corporate brand involves everyone in the organization, so the employees are treated as brand ambassadors. The internal aspect of the bra…

Culture, branding and national identity in the era of globalization : a study of beer brands in the Finnish market

2013

Branding and marketing encompass some of the core elements of intercultural communication. Brands are derived from the existing cultural capital and the interaction that brands have with consumers in the marketing and consumption process involves an exchange of meaning and messages and therefore constitutes a form of communication in itself. Due to the economic imperative behind brand development, it is necessary that the brand react to changes in fashion, but also to changes in culture, in order to be competitive in the market place. However, this is not a one-way process as brands and products themselves influence trends and cultural shifts. The objective of this thesis was to analyze bra…

Teachers’ professional identity negotiations in two different work organisations

2008

Recent studies have described professional identity as the interplay between individual agency and social context. However, we need to understand how these are intertwined in different kinds of work settings. This paper focuses on teachers’ professional identity negotiations as involving the work organisation, the professional community and individual agency. The data were gathered from two work organisations representing different management cultures and sources of control over teachers’ work. Open-ended narrative interviews were used, focusing on teachers’ own experiences and perceptions. A data-driven qualitative analysis was applied. Our findings indicated that different work organisati…

Inhabiting Cyberspace and Emerging Cyberplaces

2017

This concluding chapter summarises the benefits of using the notion of inhabiting cyberspace when analysing the websites of communities and neighbourhoods. Broadly speaking, the conclusions examine the results of the case study in the light of those studies reviewed in Chap. 2. It highlights that inhabiting cyberplaces based on the World Wide Web has become an important part of inhabiting the contemporary world. Outside pressures and the omnipresent threat of surveillance make it essential for neighbourhoods and communities, particularly those of interest for tourists and those involved in organising world-famous events, to unlock cyberspace. Online representations are, therefore, performat…

2020

Communication within contemporary families is increasingly and to a significantextent mediated through technological devices and digital applications.Although the everyday reality of many multilingual families is permeated by technology, research on their digital and language practices has been scant. This article argues for the need for eclectic approaches that draw upon theories, practices, and findings from research on transnational families and migration, digitally mediated family communication, parental mediation, multilingualism online, and family multilingualism and language transmission. Two empirical case studies are presented on multilingual family constellations in Finland in whi…

“The risk of age”? Early detection test, prostate cancer and practices of self

2010

Abstract Drawing on Rose and Novas’s concept of “biological citizenship” and Michel Foucault's "practices of self", this paper reflects on how men become agents of their own therapeutic regimens, and yet internalise messages of risk and practices of self within early detection of prostate cancer discourses in the late 20th century. In doing so, it traces the ways in which concepts of age, gender and risk converge at the problematic site of prostate cancer and preventative health strategies, both of the state and the medical profession. Analysing how insecurities have simultaneously resulted in over-promoting and over-diagnosing risk, thereby blurring the lines between normal and pathologica…

How Can Strategic Leadership be Applied to the Development of the Local Church? A Discussion of Content and Process

2019

Whether you want to or not, strategies are formed. Increased awareness of strategic choices increases the chances that one arrives where one intends to. This is probably an important reason why some local churches work to develop and implement strategies. At the same time, the discussion in this article shows that there is very little research literature that provides a guide to how strategic leadership can be done in a good way in a local church. In this article, it is argued that the strategic leadership ideas developed in businesses can be used in the local church, taking into account the church’s peculiarities. The church’s theological-spiritual dimension must provide guidelines on how …

Public versus private broadcasters’ management

2014

Purpose – The purpose of this paper is to prove the existence of significant differences between private and public corporate credibility antecedents and effects. Design/methodology/approach – Totally, 816 Spanish viewers’ valuations were obtained (408 for the public television network and 408 for four private first generation broadcasters). Results show that some corporate reputation antecedents (perceived quality) and effects (attitudes) are stronger when private broadcasters are considered. Findings – Result show that proposed credibility reputation antecedents and effects are significant and that some differences between private and public entities really do exist. Research limitations…