Search results for "innovative"

showing 10 items of 179 documents

An Experiment with Facebook as an Advertising Channel for Books and Audiobooks

2016

The paper addresses the problem of using social media to promote innovative products available in online stores. Motivated by the fast development of the audiobook market, on the one hand, and the efficiency of social media marketing, on the other hand, we conducted an experiment with a marketing campaign of books and audiobooks on the most popular social networking site, Facebook, and discussed it in the paper. The goal of the experiment was exploring possible differences in FB users’ reaction to FB advertisements of traditional books and audiobooks. The experiment was implemented by using a real Facebook fanpage of a Polish publishing house having its own online bookstore. Results show so…

online marketing campaignbusiness.industrysocial media marketingInternet privacyaudiobookonline bookstoreAdvertisingSocial media marketingPublishinginnovative productsSocial mediaSociologyChannel (broadcasting)Marketing campaignbusinessfacebook
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Practical, Not Radical : Examining Innovative Learning Culture in a Public Service Media Organization

2022

Recent scholarship has argued for media organizations’ need to radically innovate to ensure their survival in the future. This study deploys the innovative learning culture (ILC) framework to qualitatively study innovation and learning in a legacy public service media organization. While innovation and learning are linked, the learning processes of professional journalists have received only little attention. Through an analysis of a development network operating in a public service media organization, we identify characteristics of ILC in the network and how those characteristics manifest in practice, as well as examine contextual factors that shape ILC. Our findings indicate that innovati…

oppiva organisaationewsroom cultureetnografiamedia innovationCommunicationmediaethnographyyleisradioyhtiötpublic service mediamedia-alajournalismilegacy mediainnovative learning cultureinnovatiivisuus
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Workplace Learning from the Organizational Point of View

2022

The focus of this chapter is on workplace learning from the organizational point of view. The chapter reviews multi-disciplinary and inter-disciplinary research literature on learning organization starting from the seminal works by Argyris and Schön, and Senge, and continuing with the studies of the development of measuring characteristics of learning organization by Marsick and Watkins. The relationship between individual and organizational learning is discussed. Also concepts other than learning organization have been used in research studies in order to describe learning taking place in organizations. The concepts such as knowledge creation, expansive learning and innovative knowledge co…

oppiva organisaatiooppiminenknowledge creationtyöpaikatlearning organizationyhteisötinnovative knowledgecommunitiesyksilöorganisaatiokulttuuriorganizational learningecologies of learningammatillinen kehitysworkplace learningtiedontuotantoinnovatiivisuus
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Virtues for innovativeness : a mixed methods study of ethical organisational culture and organisational innovativeness

2016

Artikkeliväitöskirja. Sisältää yhteenveto-osan ja neljä artikkelia. Article dissertation. Contains an introduction part and five articles. This study examined ethical organisational culture, consisting of ethical organisational virtues, and organisational innovativeness. More specifically, the study explored the relationship between the phenomena. Ethical organisational culture was studied using Corporate Ethical Virtues (CEV) model, which is based on the virtue theory of business ethics. This research makes a contribution to prior research on ethical organisational culture by linking the concept of organisational innovativeness (OIN) to it. The overall goal of this study was to increase th…

organisaatiokulttuurimixed methodsvirtue ethicsorganisational cultureinnovativenessorganisaatiotethical cultureeettisyysethicsinnovationinnovaatiotinnovatiivisuusjohtajat
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Innowacje pedagogiczne w edukacji wczesnoszkolnej

2014

pedagogical innovationselementary educationdirections of the teachers' innovative activitykierunkidziałalności innowacyjnej nauczycieliedukacja wczesnoszkolnainnowacja pedagogiczne
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The obstacle race to institutional change : the slow path to policy change of a coalition advocating for sexuality education in Norway

2019

Master's thesis Innovative governance and public management ME523 - University of Agder 2019 Developing schoolsexualityeducation policies is a complex matterdue to the controversial and politicized nature of sexuality. This thesisaims at understanding the development of institutional change in the presence of complex policy systems that involvemultiple actors in the policy process. To achieve this aim, itanalyses the actionsof an advocacy coalition that works to change sexuality education policies in Norway.The study adopts the Advocacy CoalitionFramework (ACF)for understanding the interconnections among the macro-level of the political and historicalcontext, the micro-level of the actor’s …

policy-learningadvocacycoalitionsNorwaysexuality educationinstitutional changehistorical institutionalismNordic MP in Innovative Governance and Public ManagementME523advocacy coalitions
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Crowdfunding performance, market performance, and the moderating roles of product innovativeness and experts' judgment: Evidence from the movie indus…

2023

Reward-based crowdfunding (CF) has emerged as a method to solicit funds for innovative projects. Yet, little is still known about the ability of reward-based CF to act as a signal in the eyes of future consumers, and thus boost the future market performance of new products that innovators intend to commercialize using the campaign funds. In addition, scant research has clarified the boundary conditions that can magnify or weaken the efficacy of this CF signal. Given the relevance of reward-based CF for supporting innovation, understanding when the CF campaign performance works as an effective signal is of great interest, especially in business settings characterized by high product quality …

product innovativenessManagement of Technology and InnovationStrategy and Managementsignal interplaynew product commercializationexpert judgment; movie industry; new product commercialization; product innovativeness; reward-based crowdfunding; signal interplaymovie industryreward-based crowdfundingexpert judgment
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Recupero di un'area dismessa a Siracusa

2010

The article describes the proposed redevelopment of a derelict industrial zone in Siracusa, through interventions on ten buildings destined to become tourist and hotel accommodation. The types of installation, materials and buildings techniques to be employed will render the proposed salvage operation sustainable, along with innovative technology and bio-architecture, the use of renewable energy source, all in accordance with the principle of energy-saving.

recupero area industriale dismessa tecnologie innovativeredevelopment derelict industrial zone innovative technologySettore ICAR/12 - Tecnologia Dell'Architettura
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Innovación en la gestión educativa: un estudio empírico

2021

ABSTRACT This paper analyzes the impact of innovative education tools-in this case, based on experimental methodology-on the acquisition of theoretical knowledge among management students. The study incorporates a clear split-sample design using two equivalent, randomly created groups. One group participates in a classroom experiment designed to illustrate the concept of the Phillips Curve, while the other participated in a traditional non-experimental lesson. The experiment is implemented under a strict protocol, while results evaluation is based on the comparison of post-experiment academic performance, which guarantees full anonymity and privacy of decisions. This design analyzes the imp…

rendimiento académicoExperimentos en el aulamanagement studentsestudiantes de administración de empresastécnicas de aprendizajeacademic performanceinnovative educationClassroom experimentsEmpreses Direcció i administracióEducació Investigaciólearning techniqueseducación innovadora
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Making better value from catches in EU: outcomes from the SUCCESS project

2019

seafood sectorH2020innovative organizationSettore SECS-P/06 - Economia Applicata
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