Search results for "integrated"

A Behavioral Approach for Logistics System Analysis and Design: A Reverse Logistics Case

2002

Traditional logistic system analysis quite often assumes a single decisionmaker (the planner) operating in a state of complete information and full decision power. He pursues the objective of designing an efficient logistic network by solving a sequence of operational problems mainly in the form of optimization models. More realistically, one should consider that the decision power is actually distributed within the logistics system among different actors (agents or holons) having different (conflictual or cooperative) goals, following different behavioural rules and generating interdipendencies. The shift from a SAS (single-agent system) approach to a MAS (multi-agent system) one induces s…

An Innovative Shelf Life Model Based on Smart Logistic Unit for an Efficient Management of the Perishable Food Supply Chain

2015

Despite the recent interest towards food safety and control, it is generally difficult to ensure full products traceability through industrial food chains, due to the lack of efficient information and communication systems. Consequently, nowadays, the protection of food products often ends at the gates of the producer without any investigation about the status of their quality at the consumer's location. The aim of this paper was the development of a supply chain monitoring system based on a smart logistic unit (SLU) to support the integrated management of the food supply chain from “farm to fork” in order to guarantee and control food safety and shelf life (SL) of products in agreement wit…

Comparative analysis of different supporting measures for the production of electrical energy by solar PV and Wind systems: Four representative Europ…

2009

Abstract In the 9th of March 2007, the European Council decided a fixing goal of 20% contribution of the renewable energy sources (RES) on the total European electric energy production in 2020. In order to reach such an ambitious goal, all the European countries are adopting different support policies for encouraging the installations of RES-based generation systems. In this paper, after a brief review on the main support policies for RES in Europe, the specific situations of four representative countries (France, Germany, Italy and Spain) are examined, with the purpose of putting into evidence the main differences in the support policies adopted for Photovoltaic (PV) and Wind systems. In p…

Integrated photonic routers driven by surface acoustic waves

2016

Durante la segunda mitad del siglo XX se produjo un desarrollo excepcional de la capacidad de transmitir y procesar información electrónicamente. Esto fue debido en parte a la capacidad de integrar en un único substrato una gran cantidad de transistores, que son las unidades fundamentales de procesamiento de datos. Este comportamiento quedó resumido en la ley de Moore, que predecía que el número de transistores integrados se duplicaría cada 24 meses. Esta tendencia, que se ha mantenido hasta la actualidad con transistores de tamaño nanométrico, no puede continuar indefinidamente. Uno de los problemas fundamentales reside en la capacidad limitada para disipar el calor que generan los disposi…

Insights on integrated marketing communications: implementation and impact in hotel companies

2015

Purpose – The purpose of this paper is to provide insights on integrated marketing communications (IMC) by empirically examining the concept in a new context, that is hotel companies, and comparing its implementation and impact in Italian and Croatian hotels. Design/methodology/approach – The study uses survey methodology to assess IMC, approaching managers and guests in high-quality hotels. Findings – From the manager’s point of view, both Italian and Croatian hotels show a high level of IMC implementation and significant differences regarding some items. From the guest’s point of view, significant differences are obtained between the two hotel groups. In addition, IMC is found to influen…

Design of the seismic retrofit of a school in accordance to a life cycle thinking approach

2018

Integrated marketing communication as a business management tool in the context of sustainable development

2018

AbstractThe problem of nowadays is that consumers lack information on food products, their composition and quality, nutritional value, packaging, its impact on the human health and environment, reuse and recycling possibilities, etc. Integrated marketing communications (IMC) as a business management tool may not only draw the consumers’ attention and incite a purchase, but also provide information and serve as a facilitator of consumers’ knowledge and competence on products, their nutritional value, use and utilisation. The goal of the research is to assess the impact of IMC for sustainability upon demand at Latvian food retail chains and the impact of the use of IMC for sustainability upon…

Environmental effects of tourism and its seasonality on Mediterranean islands: the contribution of the Interreg MED BLUEISLANDS project to build up a…

2020

AbstractThe Mediterranean basin is amongst the world’s main tourist destination, and its islands are a major attraction, being sites of historical, cultural and naturalistic importance. This is beneficial for the local economies, but it may also represent a great burden on the coastal environment, where other human pressures are concentrated. The awareness of detrimental side effects of tourism together with the importance to take into account social and economic facets has led to the concept of sustainable tourism, which, however, represents a goal far from being attained. A good opportunity to promote sustainable tourism was provided by the Interreg MED BLUEISLANDS project, whose main aim…

PRICE AS AN INTEGRATED MARKETING COMMUNICATION TOOL IN PROMOTING THE CONSUMPTION OF SUSTAINABLE PRODUCTS

2018

There are favourable conditions for the development of sustainable marketing in Latvia. In order to take advantage of this, businesses need to conduct market research on the need and demand for sustainable products and draw up a marketing strategy encompassing all the marketing mix elements serving the People, Planet, and Profit. Businesses need to create a well-thought approach, a sustainable product assortment and promotion and selling activities in line with sustainability conditions. The consumers of nowadays are very sensitive to any price changes, and businesses may use price changes as an IMC (integrated marketing communication) tool in communication with their consumers to help not …

THE INFLUENCE OF INTEGRATED MARKETING COMMUNICATIONS ON THE DEMAND OF SUSTAINABLE PRODUCTS AT LATVIAN FOOD RETAIL CHAINS

2018

Research background: There are a number of product-related tools subject to regulation by state authorities and controlled by subordinate authorities. From the viewpoint of sustainable development, novelties in the legislation, government regulations and other regulatory enactments would enable the state to not only enhance the assortment of sustainable products at food retail chains, but also to raise the awareness of consumers, thus also triggering changes in demand for sustainable (ecological, environment-friendly, high-quality) products. Consumers lack information on the characteristics of the products purchased; they are not knowledgeable about the nutritional value, packaging, raw mat…