Search results for "interactivity"
showing 10 items of 53 documents
What do users associate with ‘interactivity’?
2009
‘Interactivity’ was one of the major buzzwords of the 1990s. Although the academic discourse has produced a large number of different concepts of ‘interactivity’, in everyday life it still remains a label put on all kinds of aspects of online communication and digital media. Drawing on schema theory this article explores the concepts of ‘ordinary’ users (i.e. people who are not professional experts). The results indicate that users associate the foremost social and individual issues with the term ‘interactivity’, i.e. what they can accomplish by using media in terms of self-development, social influence and social relationships.
Sounding objects in Europe
2014
Sound design has been shifting and enlarging its scope to those contexts and applications where interactivity is of primary importance. A chain of research projects funded by the European Commission has been playing a driving role in the definition of the new discipline of sonic interaction design. Such projects are briefly reviewed in order to outline a research thread that is expected to continue nourishing sound science and design.
Visualizing categorical data in ViSta
2003
The modules in the statistical package ViSta related to categorical data analysis are presented These modules are: visualization of frequency data with mosaic and bar plots, correspondence analysis, multiple correspondence analysis and loglinear analysis. All these methods are implemented in ViSta with a big emphasis on plots and graphical representations of data, as well as interactivity for the user with the system. These provide a system that has shown to be easy, useful, and powerful, both for novice and experienced users.
Analyzing Consumer Engagement Programs from the Perspective of a Qualitative Research of Marketing Executives
2014
Abstract Consumer engagement is a multidimensional concept comprising cognitive, emotional, and/or behavioral dimensions, and plays a central role in the process of developing long lasting relationships with mutual benefits for companies and their customers. In the Internet-context, consumers can co-create experiences and personal value through engagement in activities that involve interactivity and networking with companies in the online environment. In this technology-driven framework, consumer engagement programs can offer a valuable opportunities for companies that are active in an online setting. The present research implies a qualitative study conducted using interviews with marketing…
The Many Faces of Interactivity in Convergent Media Environments. Assessing Uses and Effects of Interactivity from a User and Management Perspective
2013
Digitization has blurred the distinctions between producers and audiences. Thus, research on interactivity as a key element of convergent media environments has grown dramatically over the past three decades. However, despite this strong research interest there is currently no consensus about the multi-faced and hard-to-grasp concept. Obviously, interactivity is used to describe numerous processes in convergent media environments that are related to communication in general, and online communication and practices like online journalism in particular. This article highlights the main strands in the conceptual development of interactivity and explores some of the effects of interactivity by s…
The impact of IMC consistency and interactivity on city reputation and consumer brand engagement: the moderating effects of gender
2019
The impact of Integrated Marketing Communications (IMC) has not received sufficient attention in the tourism marketing literature. The objective of this paper is to propose and empirically test a m...
La realidad virtual en la fase precompra del turismo de cruceros: un estudio experimental basado en la variable presencia
2023
En el ámbito del turismo, nuevas tecnologías disruptivas como la Realidad Virtual (RV) están remodelando la experiencia del consumidor (Beck et al., 2019; Flavián et al., 2019). En la fase precompra, la RV se posiciona como una herramienta especialmente útil al proveer al consumidor de una simulación sensorial de la experiencia turística de manera previa al viaje (Tussyadiah et al., 2018). Entre las cualidades distintivas de la RV destaca la alta capacidad para generar la sensación de presencia (Biocca, 1997), definida como un estado psicológico en el que el usuario se siente en el entorno virtual representado (Steuer, 1992). No obstante, la exploración y adaptación de la RV en turismo toda…
Ethnographic Interventions: A Strategy and Experiments in Mapping Sociospatial Practices
2007
A growing awareness exists of the possibilities of architectural research adopting working methods used by artists. Many artists have adapted ethnographic methodologies to map site specificity and issues related to community and sociospatial practices. This paper draws on related examples of art practice to formulate a specific research strategy: ethnographic intervention. Ethnographic intervention has three characteristics: (a) ethnographic mapping of spatial practices on site, (b) the possibility of a horizontal replication of the study, and (c) an intervention protocol. We define ethnographic mapping as a critical process directed towards a specific cultural, social, or architectural sit…
The need for information in purchase situation and the information behavior in front of the shelf : use and effects of electronic interactive communi…
1999
The classic approach of buying behavior supposes that the consumption value derives from the evaluation of the technical, functionnal and symbolic features of the product. But, most of recents works use an experiential approach, for which the anticiped situation of consumption or use and the self concept are the essential elements of the consumption value. This thesis, devoted to information behavior in buying situation, attemps to conciliate these two paradigms until here opposite. The first part of this search investigates the concept of need for information. Its results, according to us, the activation ot two schemes, the first concerning the product acquisition, the second relative to t…
Comunicare l'archeologia: innovazioni multimediali negli allestimenti museali
2014
Negli ultimi anni il tema della comunicazione museale attraverso i più avanzati strumenti di comunicazione è diventato, per i museografi, di forte interesse progettuale. Da diversi anni viene condotto infatti un dibattito molto acceso sui metodi e mezzi di comunicazione a supporto della narrazione archeologica in continuo contrasto fra tradizionalisti e rinnovatori, sul rapporto tra gli oggetti e la multimedialità e sul museo come luogo di apprendimento e divertimento. La ricerca approfondisce l'uso e il ruolo delle nuove tecnologie di comunicazione concentrandosi sulla possibilità di inserimento di essi negli allestimenti a carattere archeologico. Negli ultimi anni, i new media hanno appor…