Search results for "jel:M30"

showing 3 items of 3 documents

A Comparative Facebook Content Analysis between Romanian and Western European Airline Carriers

2014

This research aims to investigate the different social media strategies adopted by the airline companies from two European regions. In the attempt to land more customers on their social media runway, drive more sales from social media content, increase customer satisfaction through a high response rate or increase their brand awareness, the airlines combine creativity and high-quality ideas to better promote their products and services to customers all around the globe. The paper analyses the content (number of fans, posts, number of likes, the dynamics of comments, response rate) on the Facebook pages of Tarom, Blue Air, Wizz Air, Lufthansa, Austrian Airlines, KLM International and Air Eur…

Lufthansasocial networksresponse rateTaromFacebookAir Europa.lcsh:Marketing. Distribution of productscustomer satisfactioncustomer loyaltysocial mediaKLMBlue Airjel:M11jel:M30jel:M31customer satisfaction customer loyalty social media social networks airline companies response rate Facebook Tarom Blue Air Wizz Air Lufthansa Austrian Airlines KLM Air EuropaAustrian Airlineslcsh:HF5410-5417.5airline companiesWizz AirExpert Journal of Marketing
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La elección de la marca del distribuidor en productos duraderos: factores de influencia

2010

[ES] La apuesta de la distribución por la extensión de su marca a las categorías de productos duraderos, como electrodomésticos y productos electrónicos para el hogar, ha demostrado ser acertada, a pesar de las críticas en contra de esta estrategia. Posiblemente, la mayor familiaridad del consumidor con las marcas del distribuidor, el cambio de actitud favorable hacia éstas, la disponibilidad de la tecnología, y por qué no, la crisis económica internacional que afecta a las economías domésticas, pueden ser factores explicativos de este éxito. El escaso número de trabajos que tratan de explicar las razones de aceptación de estas marcas en productos duraderos nos ha llevado a plantear si las …

Organizational Behavior and Human Resource ManagementStrategy and ManagementEconomics Econometrics and Finance (miscellaneous)BUSINESS ADMINISTRATION AND BUSINESS ECONOMICSfamiliaridadactitud y satisfacciónBusiness and International ManagementACCOUNTINGmarca de distribuidor intención de compra productos duraderos familiaridad actitud y satisfacción store brand purchase intention durable goods familiarity attitude and satisfactionMarketingintención de comprapurchase intentiondurable goodsfamiliarityECONOMICSM30ORGANIZATIONAL BEHAVIOR AND HUMAN RESOURCE MANAGEMENTBUSINESS AND INTERNATIONAL MANAGEMENTattitude and satisfactionstore brandjel:M30marca de distribuidorIndustrial relationsBusiness Management and Accounting (miscellaneous)productos duraderosINDUSTRIAL RELATIONS AND LABORMARKETINGSTRATEGY AND MANAGEMENTFinanceCuadernos de Gestión
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EVALUATING A CUSTOMER-CENTRIC APPROACH

2007

Customer focus is, at best, only one element of the relationship between a company and its customers. At worst it is a board-room buzzworld, witch makes every board member feel a little more secure. Not unlike the phrase “working towards equal opportunities”, it is showing an awareness of a need but is not addressing the issues. Customer focus must lead to something meaningful, will probably require sacrifices and is just one of the steps necessary to become truly customer-centric. A customer focus puts your customers high on your list of priorities. When you put your customers into the heart of your business, make customers part of the culture, then you to become customer-centric.

jel:M30customer focusservice differentiationlcsh:Businesslcsh:HF5001-6182customer focus service differentiationManagement & Marketing
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