Search results for "käyttäjäkokemus"
showing 10 items of 99 documents
Contemporary Issues in Digital Marketing
2022
This book presents a comprehensive overview of the key topics, best practices, future opportunities and challenges in the Digital Marketing discourse. With contributions from world-renowned experts, the book covers: • Big Data, Artificial Intelligence and Analytics in Digital Marketing • Emerging technologies and how they can enhance User Experience • How ‘digital’ is changing servicescapes • Issues surrounding ethics and privacy • Current and future issues surrounding Social Media • Key considerations for the future of Digital Marketing • Case studies and examples from real-life organisations Unique in its rigorous, research-driven and accessible approach to the subject of Digital Marketin…
How Relevant Are Risk Perceptions, Effort, and Performance Expectancy in Mobile Banking Adoption?
2018
This article provides a comprehensive overview of the adoption process using evidence from m-banking adoption in Pakistan. A survey design was used and 189 responses were received from across Pakistan and analyzed using Smart PLS application. Findings suggest that research on the effect of risk in the adoption process remains inconclusive. Contrarily, consumers have overcome many fears due to the usefulness, indispensability, high security features, and effort expended in the use of financial services delivered through m-banking. Perceived risk's (PR) direct influence was found to be generally weak. However, PR plays a major role in the pre-adoption process because it's weak and direct inhi…
Augmented Reality Applications: The Impact of Usability and Emotional Perceptions on Tourists’ App Experiences
2019
There is a rising amount of research contributing to the knowledgebase of Augmented Reality (AR) application usage. However, up until now there is no sound understanding about how the emotional perception of AR application users impact on different types of experience. This paper aspires to contribute to this gap by analysing the link between usability, emotional perception (i.e. entertainment, playfulness and enjoyment), two types of experience viz. action- and emotional experience and users’ intention to use the app in a travel context. 796 questionnaires show that emotional experience is driven by entertainment while action experience is mainly triggered by playfulness. However, only emo…
User experience and the security of graphical passwords
2015
Graafiset salasanat ovat lupaava vaihtoehto alfanumeeriselle autentikaatiolle. Älypuhelinten ja muiden korkea resoluutioisten kosketusnäytöllisten laitteiden määrä on kasvussa ja alfanumeeriset salasanat ovat kehitetty alun perin näppäimistölle syötettäviksi. Tarkkuutta vaativa kirjoittaminen ei tällöin ole välttämättä käyttäjälle kaikkein mielekkäintä. Graafisia ja alfanumeerisia salasanoja on tutkittu muistin toiminnan sekä käytettävyyden näkökulmasta. Tutkielma on tehty kirjallisuuden pohjalta käyttäen apuna erilaisia tieteellisia julkaisuja sisältäviä tietokantoja, kuten IEE Explore ja ACM Digital Library - tietokantoja. Tutkielman tarkoituksena oli kuvata ja tutkia tieteellisten artikk…
From experiencing sites of past to the future of the Demolition Man and how graffiti fits to all
2019
This paper explores the possibilities graffiti can provide to research user experience, focusing in those that might emerge in urban environments. The concept of User Experience (UX) can be seen as a consciously experienced phenomenon entailing for example biological, psychological and cultural, spatial and temporal aspects. Graffiti can be used as a tool to study experiences and meanings in physical and social places and practices. This can be done by studying direct experiences while completing a task, but also for example by narratives and memories involving graffiti. As the technology develops, it is incorporated in our lives, becoming more adaptive and virtual. This might have a strong…
Factors inhibiting the adoption intention of digital payment platforms
2022
The aim of this study was to investigate how specific functional and psychological barriers can lead people to negatively perceive the value of mobile payment platforms, which could serve as an obstacle to their intention to adopt or continue using such platform. Unlike the plethora of studies that have examined the adoption of digital technologies, systems, and applications, in this study, we investigated the consumers’ resistance to digital payment platforms and the other barriers to the consumers’ adoption of such. The data were collected from Spain using a survey instrument. A total of 217 usable responses were collected and analyzed using the SmartPLS application. Our major findings su…
Mobiilipankkiasioinnin omaksumiseen vaikuttavat tekijät
2017
Kandidaatintutkielma käsittelee mobiilipankkipalveluita tarkastellen käsitteen merkitystä nykykontekstissa sekä mobiilipankkipalveluiden käyttöön vaikuttavia tekijöitä. Tutkielma toteutettiin kirjallisuuskatsauksena alan kirjallisuuteen, jota haettiin Google Scholar -palvelusta. Tutkielmassa perehdytään mobiilipankkipalveluihin ja samalla myös syvennytään Suomen mobiilipankkitilanteeseen sekä alan tulevaisuuden haasteisiin. Tämän jälkeen tarkastellaan syitä mobiilipankin omaksumiseen vaikuttavia tekijöitä. Tekijöiden löytämiseksi tutkielmassa käydään läpi muutamia teknologian hyväksymismalleja. Tutkimuksen tuloksena selviää, että helppokäyttöisyys, hyödyllisyys, tietoturva, sosiaaliset teki…
Lost or not? : designing and evaluating user interfaces of mobile map services : the viewpoint of supporting users' location awareness
2016
The motivation for this thesis arose from the problem of people getting lost, both with and without mobile maps. I will answer a primary research question: 1) How can we support users’ location awareness with mobile map applications? As an ad-dition to this, I have the following sub-questions: a) Why do people get lost even when using a mobile map application? b) What are the best practices to support navigation? c) How can we research what the important objects in the natural environment are that should be emphasized in mobile maps? d) How do we prevent the user from focusing on the map service at the expense of perceiving the location in the real environment? e) What would a good mobile m…
Gender differences in usage and user experience of Oiva App
2015
Previous research has indicated that gender is an important demographic to consider when designing effective and tailored technology interventions. Despite this need, gender differences is still an understudied topic in the field of technology interventions. The objective of this study was to study gender differences in usage and user experience of a mental wellness app called Oiva. Gender differences in the app’s effect on the participants’ mental well-being were also investigated. Oiva is a stand-alone mental wellness app that aims to increase its users’ psychological flexibility by teaching Acceptance and Commitment Therapy (ACT) based skills. The study population of the current study wa…
Viidesluokkalaisten digitaalisiin medioihin liittyviä käsityksiä ja käyttötottumuksia : "alakoululainen on oikea media-ahmatti"
2014
Koulu ja media ovat yhdessä merkittäviä osallisia lasten ja nuorten arjessa. Jatkuvan kehityksen mukanaan tuomat muutokset viestinnässä ja opetuksessakin asettavat haasteita kouluille. Samalla opettajilta odotetaan vastausta ajan haasteisiin. Mediakasvatus sekä tieto- ja viestintätekniikka ovat tulleet pienin askelin osaksi koulun arkea viime vuosikymmenien aikana. Paljon työtä on tekemättä, jotta mediakasvatus saa kouluissa ja tulevien opettajien koulutuksessa, aseman, joka sille nykykulttuurissa kuuluu. Perusopetuksen opetussuunnitelman perusteissa (2004) mediakasvatus huomioidaan muutamissa oppiaineissa ja aihekokonaisuuksissa. Valtioneuvosto on antanut 28.6.2012 asetuksen perusopetuslai…