Search results for "kannattajat"
showing 4 items of 4 documents
Marketing analysis of JJK Jyväskylä, a first division football club in Finland
2010
ABSTRACT Master’s Thesis, 78 pages, 3 appendices Sport Marketing 2010 This empirical case study investigated a First Division semi-professional football club in Finland and tried to explore interrelationships between factors that affect the marketing activities of the club. Previous research shows controversial results about how the on-field performance of a team, attendance and marketing opportunities are interconnected, which underpins the relevance of the present work. In addition, emphasis was also put on ascertaining the antecedents and level of fan satisfaction and identification towards the team, as well as discovering the relationship between them. Furthermore, the research was aime…
"Se on just toi yhteisöllisyys mikä on tässä kannattajaporukassa, että jos ei näitä tyyppejä täällä ois" : Suomen jalkapallomaajoukkueen kannattajien…
2014
Salminen, Jukka-Pekka (2014). ”Se on just toi yhteisöllisyys mikä on tässä kannattajaporu-kassa, että jos ei näitä tyyppejä täällä ois”: Suomen jalkapallomaajoukkueen kannattajien ko-kemuksia kannattajuudesta. Liikuntakasvatuksen laitos, Jyväskylän yliopisto, Liikuntapeda-gogiikan pro gradu -tutkielma, 46 s. Tämän tutkimuksen tarkoitus oli selvittää suomalaisten jalkapalloa seuraavien henkilöiden jalkapallokannattajuuden kehitystä ja heidän päätymistään Suomen maajoukkueen kannattaji-en (SMJK) jäseneksi. Tutkimuksessa tarkastellaan kannattajien kokemuksia aina jalkapalloon kiinnostumisesta päätyen maajoukkueen kannattajien keskuudessa vallitsevaan tunnelmaan. Tutkimus oli luonteeltaan laadu…
Football match attendance in Finland
2022
Football fans prefer to see their favourite team win in close matches. Compared to other forms of entertainment, the outcome of sport game is unknown beforehand. Opera audience knows the plot in advance, but in football the winner is revealed only after 90 minutes. The scientific literature of modern sport economics demand theory implies that successful leagues must be based on relatively even competition. This degree of parity within a league is labelled as competitive balance. Sport leagues usually claim that outcome uncertainty is necessary to maintain interest among fans. In this paper, uncertainty of outcome hypothesis is tested applying football data from the highest tier in Finnish m…
"I never gave up"
2019
Esports phenomena have grown rapidly in recent years, and so has research on the topic. Some of the research has also addressed esports fandom (see e.g. Taylor 2012). Nevertheless, studies comparing and contrasting how players and fans engage with the game and the esports based on that game are scarce. This study compares and contrasts how players and fans engage with playable game characters and esports players. The paper draws on previous research in fan studies, sports fandom and esports to examine the relationships of players and fans of the videogame Overwatch (Blizzard Entertainment 2016) with the fictional heroes of the game as well as with their favorite professional players in the …