Search results for "kauppa"

Designing Recommendation or Suggestion Systems: looking to the future

2021

A Recommendation or Suggestion System (RSS) helps on-demand digital content and social media platforms identify associations amongst large amounts of transaction data, which are then used to provide personalised viewing and shopping recommendations to consumers. This preface introduces how RSSs are used in the marketplace and various purposes it serves. This paper is a contribution to the ongoing research beyond content-based recommender system. It presents an examination of how the Collective Intelligence Social Tagging System makes a fundamental difference to content-based recommender systems and a suggested hybrid approach to RSS architecture which uses crowdsourcing and tagging to incre…

Consumer behavior with augmented reality in retail: a review and research agenda

2021

Driven by the rapid technological development and adoption of augmented reality (AR) in retail, academic research has grown rapidly. Our purpose is to understand the reasons why consumers use augmented reality in retail and what outcomes retailers can expect. This study presents a systematic literature review and summarizes the current empirical knowledge on consumer behavior with AR in retail. This topic remains scattered between various literature streams showing that the potential of AR to create value for consumers lays in its ability to generate utilitarian and hedonic value, to improve decision-making, and to enhance personalization of the virtual self. Then, this study warns about ne…

Identifying the Ideal Types of Online Shoppers : A Qualitative Analysis of Online Shopping

2020

The tremendous increase in online shopping has created a growing demand to understand online shopping behavior. This study contributes to this understanding by identifying ideal types among online shoppers. An ideal type is an analytical construct used to ascertain similarities and deviations to concrete cases in an individual phenomenon. Theoretically, the study draws from different perspectives to create a multifaceted view of online shoppers. The purpose is not to categorize online shoppers under a specific category but rather to help understand different typically occurring online shopping behaviors. Through thematic analysis of the data from 31 participants, this study presents five id…

The emperor’s new clothes : self-explorative engagement in virtual try-on service experiences positively impacts brand outcomes

2023

Purpose Virtual try-on (VTO) technology offers an opportunity for fashion and beauty brands to provide enriched self-explorative experiences. The increased popularity of VTOs makes it urgent to understand the drivers and consequences of the exploration of styles in VTO contexts (herein called self-explorative engagement). Notably, little is known about the antecedent and outcomes of the personalized self-explorative experience central to VTOs. This paper aims to fill this knowledge gap. Design/methodology/approach An online quasi-experiment (N = 500) was conducted in the context of fashion and beauty VTOs. Participants were asked to virtually try on sunglasses or lipsticks and subsequently…

Negative eWOM and perceived credibility : a potent mix in consumer relationships

2022

PurposeBased on the foundations of the schema theory, the elaboration likelihood model (ELM) and customer experience literature, this research examines how the interplay between a consumer's previous shopping experience(s) and perceived credibility of negative online word-of-mouth (PCNWOM) leads to improved consumer–firm relationship quality (RQ).Design/methodology/approachThe authors utilised series of scenario-based experiments (N = 918) to test the research hypotheses.FindingsThe authors show that a focal customer's previous shopping experiences attenuate the perceived credibility of negative word-of-mouth on social media by other customers, which in turn weakens consumer–firm RQ. The au…

Does the digitalization of retailing disrupt consumers’ attachment to retail places?

2022

This study breaks new ground in the marketing domain by extending the concept of place attachment to the study of the online retail environment. We provide empirical evidence that consumers can establish strong attachments not only with traditional offline places but also with online retail stores. Moreover, we assessed how distinct dimensions of the place affect the formation of consumers’ attachment and their behavioral loyalty. Our findings show that while consumers who feel a strong sense of attachment toward the place engage in spreading positive word-of-mouth regardless of the environment, their attachment to the store does not prevent them from switching to another provider, especial…

Karl Herman Renlundin taidekokoelma aikansa aatteiden merkkinä

2015

Karl Herman Renlundin taidekokoelma aikansa aatteiden merkkinä Kandintutkielmassani avaan Kokkolalaislähtöisen rautakauppiaan, Karl Herman Renlundin elämänsä aikana kerätyn taidekokoelmaa ja sen luonnetta oman aikansa aatemaailmaa vasten peilaten. Tutkimusta määrittelee kaksi näkökulmaa; kansallisuusaatteen muotoutuminen ja sen vaikutus taidemaailmaan ja taiteeseen sekä taiteenkeräily ja mesenaattius. Nämä kaksi näkökulmaa ovat ne, joiden pohjalta pyrin luomaan yleiskuvan Renlundin ajan Suomesta, taidemaailmasta ja taidekaupasta sekä Renlundin taidekokoelmasta ja sen erityispiirteistä hahmottaen näin mahdollisesti jotain siitä, minkälainen keräilijä ja mesenaatti Renlund mahtoikaan olla sek…

Investigating switching intention of e-commerce live streaming users.

2022

As a new way of shopping, e-commerce live streaming (ELS) has gained unprecedented growth and popularity in the past years, especially in China. Because of the considerable rivalry in the ELS market, users frequently switch between ELS platforms. However, the switching intention of ELS users is yet to be explored for gaining new knowledge and practical insights. This study aims to improve the understanding of ELS users' switching intentions by developing an extended Push-Pull-Mooring (PPM) model. Using structural equation modeling, the study model was examined based on 443 valid responses from an online survey questionnaire. SmartPLS 3.3.2 was used to validate the causal model, and most of …

Britannian vaikutusvalta maailmassa edellyttää Euroopan kanssa toimimista

2017

How they walk the talk : Responsible management education in Finnish business schools

2022

Responsible management education (RME) has become a common initiative in the educational discourse of business schools worldwide. However, little is known about how (non-)engagement with RME in the past influenced the way RME is organised today. We examine this in one of the pioneering countries of RME, Finland, using extensive qualitative research materials. Our results suggest that RME has been embedded with authenticity-driven change (local context and research) since the 1990s. In the late 2000s after the legal educational reforms implemented in Finland, the prestige-driven change (accreditations) began to shape the embedding of RME. In the 2020s, both the authenticity- and prestige-dri…