Search results for "knowledge"
showing 10 items of 3108 documents
Influencing for Results: Bees, Beekeepers and Norwegian Pesticide Legislation
2019
Abstract Many who are worried about the disappearance of pollinating insects, question the role of pesticides and point to the need for stricter legislation regulating the use of these chemicals. This article studies the years between 1933 and 1953, when legislation regulating the use of pesticides against insects and weeds was established in Norway. It analyses how knowledge about effects of pesticides circulated from Norwegian honeybees, to their beekeepers and their network. It suggests that the actors’ position and standing influenced what knowledge they put into circulation and what knowledge they suppressed. A knowledge hierarchy meant that some actors were powerful enough to influenc…
Conceptualizing engagement in the mobile context
2016
This conceptual study answers how engagement is defined and conceptualized in the mobile service/technology context. A systematic literature review was conducted in the fields of business and human-computer interactions to achieve this objective. The 22 studies included in the final analysis are classified into two categories that distinguish the main perspectives of mobile engagement. This study demonstrates that prior research has either conceptualized mobile engagement as a behavioral activity (i.e., using or interacting with mobile service/technology) or has perceived it holistically as customer engagement that occurs in a mobile environment. Based on the analysis, it is proposed that c…
EFFECTS OF CUSTOMER KNOWLEDGE MANAGEMENT AND CUSTOMER ORIENTATION ON INNOVATION CAPACITY AND MARKETING RESULTS IN SMEs: THE MEDIATING ROLE OF INNOVAT…
2018
Managing customer knowledge is a key of source for SMEs. The principal aim of this paper is to provide empirical evidence on the direct effects of two specific strategic resources: customer orientation and customer knowledge management (CKM), on innovation capacity and marketing results in SMEs. The study also examines the role of innovation orientation as a mediator between customer orientation and CKM. For this purpose, a structural model was proposed and tested through an empirical investigation with variance-based structural equation modeling (PLS) using a sample made up of 210 Spanish SMEs. The findings highlight the relevance of CKM and customer orientation as important strategic res…
Digital Servitization: Strategies for Handling Customization and Customer Interaction
2021
This conceptual chapter utilizes extant servitization and digitalization theorization and discusses the impact of digital servitization on customization/standardization and customer interaction. The study argues that the transformation toward digital servitization is complex and goes far beyond the technological dimension. The study contributes to the digital servitization literature by demonstrating that industrial services shift from customized and co-created to mainly standardized-provided and informating when they are digitalized. These insights can assist managers of servitized manufacturing firms who wish to utilize digital technologies in their service provision.
Value co-creation in health care : insights into the transformation from value creation to value co-creation through digitization
2016
This study explores the transformation of value creation into value co-creation and how the digitization of services plays a key role in this transformation within the health-care sector, which faces new challenges with the increasingly active role of the customer. Customers are becoming active participants in value co-creation and now have expectations based on their needs from the service. The objective of this study is to provide a more holistic view of the customer’s role and value cocreation within digital health-care services. This study emphasizes the necessity of the co-creation of value within the health-care sector and introduces a paradigm shift through the digitization of value …
Extending customer relationship management. From empowering firms to empowering customers
2013
Purpose – The focus of customer relationship management (CRM) literature has been predominantly on the firm perspective and on IT, not on customer or service orientation and value co-creation. This paper seeks to explore and analyse contemporary CRM frameworks and suggests future research directions. To achieve this, a thorough literature review on CRM is conducted focusing on recent advances within CRM. This provides a good basis for critically analysing the current status of both CRM theory and practice. Design/methodology/approach – The paper reviews CRM literature published 2003-2011. Based on the literature review, it introduces a conceptual framework of the changing role of customer d…
Customer’s role in knowledge management and in the innovation process: effects on innovation capacity and marketing results
2016
Scholars have acknowledged customer knowledge management (CKM) as a key strategic resource for improving innovation and supporting long-term customer relationship management. This study provides a deeper understanding of the internal antecedents of business innovation capacity overcoming previous approaches. A model that had not previously been tested was used to analyse the role of customer collaboration and CKM – measured as a second-order construct – in innovation processes and marketing results. To test the model, structural equation modelling (partial least squares) was applied to a random sample of 210 Spanish companies. Results confirm that CKM and customer collaboration are antecede…
Complexity and Action: Reflections on Decision Making and Cybernetics.
2013
This paper highlights some theoretical and epistemological reflections about the relevance of action for managerial studies. These reflections show how the cybernetic paradigm of complexity management can be used for better decision making that unites knowledge and action in a comprising, dynamic, and evolving approach. Cybernetics can help to overcome the fear of decision making in the face of uncertainty in complex scenarios, and can be an effective tool for improving the viability and competitiveness of firms in the twenty-first century.
E-learning as a Challenge for Widening of Opportunities for Improvement of Students' Generic Competences
2012
The rapidly changing economic, financial and social conditions require new knowledge and competences in order to be able to understand them, adapt to the new requirements and remain competitive and successful in the globalised social environment. Widening the access to lifelong learning is one way in which this could be achieved. A special role in this process is given to universities as promoters of lifelong learning. E-learning is a means of promoting the changes in academic studies and providing an opportunity to integrate non-formal and informal learning elements into formal education. Individualisation, learning opportunities flexible in time, as well as the e-environment can facilita…
El coneixement i l'ús de les aplicacions educatives dels estudiants universitaris d'Espanya i la República Txeca
2020
Technological evolution has led to many changes at both professional and academic levels. The inclusion of Information and Communication Technologies (ICT) has caused dizzying changes in the different contexts of life (educational, professional, social). More and more applications are being downloaded by users to their mobile devices, both for entertainment and training. For this reason, this study is based on the need to assess the knowledge and attitude of university students towards downloading existing educational applications. In this way, the use and frequency of these tools in the teaching-learning process of the students will be analyzed. In order to carry out this study, the quanti…