Search results for "kuluttajakäyttäytyminen"

Kuluttajan sijoituskäyttäytyminen ja siihen vaikuttavat tekijät

2002

An Ethical Perspective on Loot Box Purchasing : Examining Psychosocial Antecedents and the Association with Indebtedness

2023

Loot boxes are popular random reward mechanisms in digital games, attracting players to invest real money to enhance their gaming experiences. Loot boxes share striking similarities to gambling and might contribute to one’s economic strain, but more research is needed on the underlying vulnerabilities and motivational traits in loot box purchasing. This paper examines associations with self-reported increase in loot box purchasing and debt problems during the first year of the COVID-19 pandemic. International survey data were collected in 2021, consisting of Finnish, Swedish, and British respondents (N = 2,991) aged 18 to 75. Partial least squares modeling was used as an analytical techniqu…

What Prevents Consumers from Making Responsible Online Purchases?

2023

The objective of this qualitative study is to examine and describe what prevents consumers from making responsible online purchases. The data were collected during February and March 2023 with an online survey. The data comprises the respondents' (N=245) free-form written responses, in which they articulated and explained the factors that prevent their responsible online purchases. The findings indicate that external and internal factors can prevent consumers' responsible online purchases. While external factors – online stores – are mainly blamed for promoting irresponsible buying behavior, internal factors –consumers' individual characteristics – are also recognized to have an important r…

Online expression and spending on personal cybersecurity

2019

The Internet is used increasingly as a platform both for free expression and e-commerce. Internet users have a variety of attitudes towards the security and privacy risks involved with using the Internet; and distinct concerns and behaviors with regard to expressing themselves online. Users may have controversial viewpoints that they may express online in various ways. Controversial viewpoints or artwork by their nature may not be as well received as positive or polite expressions. In the online environment, users with controversial viewpoints may be reluctant to express the viewpoints due to concern about possible consequences resulting from the expressions. Consequences may be imposed by …

Reflective and Impulsive Processes Underlying Saving Behavior and the Additional Roles of Self-Control and Habit

2018

Using a dual-process framework, the aim of this research was to investigate the associations between reflective and impulsive processes and saving behavior. Self-control and saving habit were tested as additional factors that potentially moderate the relationship between constructs representing reflective and impulsive processes and behavior, or exert indirect effects on behavior through these systems. A community sample of 594 participants completed measures of saving intention, buying impulsiveness, trait self-control, saving automaticity, and propensity to save money. A well-fitting variance-based structural equation model, goodness-of-fit index = 0.338, average path coefficient = .119, …

Digital Content Consumption : A Finnish-Austrian Cross-Country Analysis

2019

Online content consumption behavior has significantly changed. In particular, the growing success of legal media service providers such as Youtube, Netflix, or Spotify, has led to new modes of consumption. Research, however, still focuses predominately on illegal streaming and downloading behavior and its impact on media companies' commercial success. In order to paint a more comprehensive picture, we report on a cross-country study conducted in Austria and Finland, which explored digital content consumption habits and sources, young adults' attitudes towards illegal sources, and the importance of price, legality, ease of use as well as ease of access, and its influence on people's consumpt…

Social media and consumer power : Opportunities and challenges for digital marketing activities

2021

Social Media (SM) have not only become an important part of daily life for individuals, governments and organisations but have also transformed the way people work, learn, consume and socially interact. There are many SM uses, posting frequencies and content preferences. User participation also varies from passive to more active behaviours, depending on the motivation for engagement in online conversations. From a marketing perspective, SM have redefined the traditional company - consumer relationship by progressively shifting power from marketing managers to consumers. Organisations are increasingly interested in understanding how SM can benefit (or harm) consumer-brand relationships, incr…

Das Bild einer Frau und die kulturellen Unterschiede zwischen finnischer und deutscher Zeitschriftenwerbung

2000

Mobiilien tuotesuosittelupalveluiden vaikutukset ostopäätösprosessiin

2013

Renko, Jenni Mobiilien tuotesuosittelupalveluiden vaikutukset ostopäätösprosessiin Jyväskylä: Jyväskylän yliopisto, 2013, 30 s. Tietojärjestelmätiede, kandidaatin tutkielma Ohjaaja: Salo, Markus Verkkokaupoissa usein käytetyt tuotesuositukset ovat levinneet myös mobiili-ympäristöön. Langatonta teknologiaa ja mobiililaitteita hyödyntävät mobiilit tuotesuosittelupalvelut tarjoavat kuluttajille tietoa päätöksenteon tueksi ajasta ja paikasta riippumatta. Suositukset voivat perustua käyttäjiltä eksplisiittisesti tai implisiittisesti kerättyyn tietoon tai asiantuntijoiden tekemiin arvioihin ja ar-vosteluihin. Osa palveluista mahdollistaa tuotteen tunnistamisen lähitunnistus-teknologian tai mobiil…

Kuluttajakeskeinen tuotetietoja hyödyntävä mobiilimarkkinointi

2014

Korhonen, Tuukka Kuluttajakeskeinen tuotetietoja hyödyntävä mobiilimarkkinointi Jyväskylä: Jyväskylän yliopisto, 2014, 28 s. Tietojärjestelmätiede, Kandidaatintutkielma Ohjaaja: Salo, Markus Tässä tutkielmassa selvitetään mitä mobiilimarkkinoinnilla tarkoitetaan ja perehdytään tuotetietoja hyödyntäviin suosittelujärjestelmiin. Mobiilimarkkinoinnin avulla yritetään kommunikoida asiakkaan kanssa mobiililaitteen välityksellä. Tavoitteena on vastata asiakkaan tiedon tarpeisiin oikeaan aikaan ja oikeassa paikassa. Kuluttajakäyttäytymiseen yritetään vaikuttaa mobiileilla suosittelujärjestelmillä (Mobile Recommendation Agents, MRA). MRAteknologia mahdollistaa interaktiivisen kommunikoinnin asiakka…