Search results for "kuluttajakäyttäytyminen"
showing 10 items of 113 documents
Lemmikin, kuluttajan ja ympäristön hyvinvointi
2014
The Effects of Positive and Negative Emotions During Online Shopping Episodes on Consumer Satisfaction, Repurchase Intention, and Recommendation Inte…
2019
The aim of this study is to examine the emotions that consumers experience during their online shopping episodes as well as their effects on consumer satisfaction and two types of post-purchase behavioural intentions: repurchase and recommendation intentions. By hypothesising a research model and testing it with the data from 1,786 Finnish online shoppers, which was collected in co-operation with 18 Finnish online stores between September 2018 and December 2018 and is analysed by using structural equation modelling (SEM), the study makes several interesting findings. First, we find positive emotions to have stronger effects in comparison to negative emotions. Second, we also find that where…
The effect of an eco-label on the booking decisions of air passengers
2022
In the last few years there has been an increasing attempt to find solutions on how to mitigate the environmental impacts of air travel. Behavioral change has hereby been identified as the measure with the most significant impact. One way to encourage behavioral change is the use of eco-labels. Eco-labels have, to date, received scant attention in the aviation industry, and their effect on air travel behavior is still largely unknown. This study explores the effect of an eco-label on the booking decisions of passengers. We conduct a stated choice experiment with 553 air passengers. Our findings show that providing passengers with an eco-label leads to behavioral change, as the label makes t…
Systematic Literature Review on Customer Emotions in Social Media
2018
Customers are human beings who express their emotions openly on social media platforms. There is a wealth of social media data that companies can make use of to improve their business decision making and tailor their marketing strategies. In order to benefit from this, organizations need to apply computational methods, which can save time and effort rather than applying traditional consumer research approaches, such as surveys or interviews. The purpose of this study is to investigate existing computational studies on detecting consumer emotions from social media data. We conducted a systematic literature review on articles published in ScienceDirect, IEEE Explore, ACM Digital Library, and …
Kuluttajaboikotit ja cancel-kulttuuri
2022
Organisaatiot, brändit ja yhteisöt ovat viime aikoina törmänneet yhä nopeampaan ja monikanavaisempaan kuluttajaboikotointiin ja sen aiheuttamiin viestinnällisiin haasteisiin. Tässä niin kutsutussa kansanomaisessa käänteessä, joka sosiaalisen median myötä on tuonut keskiöön tavallisten ihmisten vaikutusvallan ohi instituutioiden, piilee organisaatioilla aikaisempaa suurempi riski joutua boikotin kohteeksi. Boikotoinnin eri muodot: ostoboikotti, perinteinen boikotti ja epäsuora boikotti ovat kaikki vaikuttavia toimintatapoja tuotteiden ja palveluiden kysynnälle. Boikotoinnin uusina ilmentyminä ovat viime aikoina yleistyneet cancel- ja woke-aloitteet, jotka voidaan nähdä yksilöiden uudenlaisen…
Cancel-kulttuuri tuli, olitko valmis?
2023
Three Stages of Consumers’ Multi-Stage Dichotomic Switching Process Pre-Switch, switch, and post-switch
2021
This research examines why and how consumers switch their mobile phones. We propose a framework that is grounded on decision-making and motivational theories and draws on the findings from a multinational qualitative survey on consumers’ mobile phone switching process. We show that consumers’ pre-switching decisions are affected by push and pull factors, their mobile phone selections are based on utilitarian or hedonic values, and their justifications for switching are based on cognition or affect. Furthermore, we identify two archetypical routes (i.e., cognitive and affective routes) and three conjoint routes that explain the dichotomic switching processes in pre-switch, switch, and post-s…
The role of sustainability in online customer experiences : a qualitative study on female fashion shoppers
2022
This qualitative study aims to understand sustainability’s role in responsible consumers’ Online Customer Experiences (OCEs). In this study, we focus on female fashion shoppers, and study three dimensions of their OCE: cognitive, affective, and social. Although online shopping and responsible consumer behaviour have increased tremendously, sustainability’s role in OCE has not been studied before from the customer’s perspective. The data consists of nine semi-structural interviews of Finnish female self-proclaimed responsible consumers and is analyzed with qualitative content analysis. The findings show that sustainability issues are present in all OCE dimensions, which are also all intercon…
Online Expression, Personal Cybersecurity Costs, and the Specter of Cybercrime
2020
The internet is used increasingly as a platform both for free expression and e-commerce. The internet has unique security and privacy risks. Such risks include the threat of criminal cyberattacks, including hacking and doxing. Internet users have a variety of attitudes towards the security and privacy risks involved with using the internet and distinct concerns and behaviors with regard to expressing themselves online. In order to mitigate the security and privacy risks of the internet, some internet users spend valuable time thinking about and configuring the security settings of their devices. They may also have different attitudes towards personal spending of money for cybersecurity prod…
Barriers to Data-Driven Decision-Making Among Online Retailers
2022
This study investigates the barriers to data-driven decision-making among online retailers. The study seeks to deepen the previous knowledge by considering data-driven decision-making as a process and identifying the critical obstacles within its different (6) stages. Qualitative interview data (N=10) collected from Finnish e-commerce professionals are analyzed. The findings show that barriers to data-driven decision-making occur at all stages during the decision-making process. The barriers are mostly related to the employees’ and the management’s expertise in collecting, organizing, analyzing, summarizing, synthesizing, and prioritizing data. In addition, attitudinal, technical, and strat…