Search results for "kuluttajakäyttäytyminen"
showing 10 items of 113 documents
Encouraging energy conservation with ʻno hard feelingsʻ : a two-part analysis of communication between energy companies and Finnish households
2010
Does airlines’ eco-friendliness matter? Customer satisfaction towards an environmentally responsible airline
2022
The looming climate crisis requires an immediate response, also on an individual level. Consumers are being asked to reduce and replace their carbon-intensive consumption behaviors. One of the consumption behaviors with the largest impact is air travel. The growing awareness among consumers has led to the advent of flight shaming, which could seriously endanger airlines' existing business models. One way for airlines to respond to this threat is by becoming more eco-friendly. We therefore wanted to study whether the environmental responsibility of an airline could be positively associated with customer satisfaction and whether that could translate into more customer loyalty towards an eco-f…
Consumer Ethics Research: Reframing the Debate about Consumption for Good
2008
Consumer ethics is an underdeveloped specialism of business and marketing ethics, within which most publications have focused on bad rather than on good ethics, and on consumer dishonesty rather than on consumer idealism or consumer responsibility. This conceptual paper explores the latter perspective, and examines how we can seek to understand “consumer social responsibility” from perspectives such as consumer citizenship, political consumerism and consumer decision making. Much of the literature dealing with positive ethical dimensions of consumer behavior is limited to augmentations of conventional models of consumer behavior and the decisions rules that operate within them. This paper a…
The Effects of Individual Values on Online Shopping Spending
2019
Although individual values have been found as important antecedents of human behaviour, their effects on online shopping behaviour remain poorly understood. In this study, we aim to address this gap in prior research by examining the effects of individual values on both total online shopping spending and the specific types of online shopping spending in terms of orders made (1) with traditional computers versus mobile devices, (2) from businesses versus other consumers, and (3) from domestic versus foreign online stores. The examination is based on the data from 565 Finnish online shoppers, which was collected via an online survey between February 2019 and March 2019 and is analysed by usin…
Muutokset maksetuissa henkilöveroissa, kuluttajien omistajuudessa ja kulutuskäyttäytymisessä Suomessa
2020
The brighter side of materialism : Managing impressions on social media for higher social capital
2022
Individuals adjust their behavior on social media to varying extent, and commonly in their idealized way. Most studies have focused on the problems associated with materialism and social media use, yet their potential positive contributions remain less clear. In fact, impression management holds potential for both negative and positive: it has been linked with materialistic attitudes, but also increased amounts of self-reported social capital. This study examines how young people's materialistic values connect with status-seeking impression management on social media, and subsequently to social capital, within the same model. Eight hundred Finnish participants aged 15–19 participated in our…
Impulssiostamiseen vaikuttavat tekijät mobiiliverkkokaupassa
2017
Impulssiostamisen ilmiötä on tutkittu kivijalkamyymälöiden kontekstissa jo 1950-luvulta lähtien. Teknologian kehitys on tuonut kuluttajien impulssiostokäyttäymiselle kokonaan uuden ulottuvuuden. Mobiililaitteiden ja etenkin älypuhelinten suosion jatkuva kasvu on tuonut mobiiliverkko-ostoympäristöt kuluttajien saataville ajasta ja paikasta riippumatta. Tässä tutkielmassa selvitetään kirjallisuuskatsauksen keinoin, millaisia vaikutuksia mobiililaitteilla on kuluttajien impulssiostokäyttäytymiseen ja mitkä tekijät mobiiliverkko-ostoympäristössä aiheuttavat impulsiivista ostokäyttäytymistä. Tutkielman tavoitteena on tuoda lukijalle käsitys impulssiostamisen määritelmästä, mobiiliverkkokaupan ty…
Vaippaikäisten lasten äitien ekologisuuden aste asenteiden ja tekojen perusteella
2008
Eettinen kuluttaminen kulutuskulttuurissa
2016
The aim of this dissertation is to contribute to our knowledge and understanding of the various meanings of ethical consumption constructed in consumer culture, especially from consumers’ viewpoint. This doctoral thesis belongs to the field of cultural and interpretive consumption research (CCT). The research consists of an introductory essay and three articles, of which two are published in academic journals. The introductory essay presents the general research task, conceptual framework, and methodological choices and discussion to conclude the main results of the dissertation. The research included in this dissertation uses qualitative methods and applies discursive content analysis, geo…
Living standards and changing expectations : investigating domestic necessity and environmental sustainability in an affluent society
2017
This study explores how the problematic relations of rising living standards and environmental sustainability may be better understood by investigating domestic necessity and daily going-on. These key subjects are looked at from two angles and through two kinds of research material: statistics and quantitative survey material constituting of a nationally representative longitudinal dataset of Finnish people (n=2,417 in 1999, n=3,574 in 2004, n=1,202 in 2009), and in-depth interviews (n=14) of a particular socio-economic group, the well-to-do who have higher-than average income and higher education, and those in their prime working age (30–45 years-old). The survey material provides a tempor…