Search results for "kuluttajat"
showing 9 items of 89 documents
Pietarilaisen kuluttajan päivittäistavarakaupan valinta ja siihen vaikuttavat tekijät : näkökulmana päivittäistavarakaupan differointi
2008
Kattaustavararyhmän määrittely ja esillepano kuluttajan näkökulmasta : case: Kattaustavarat, Duni & Havi oy
2001
Identifying the Sales Patterns of Online Stores with Self-Organising Maps on Time Series Data
2018
Electronic commerce, especially in the business-to-consumer (B2C) context, has for years been a popular research topic in information systems (IS). However, the prior research on the topic has traditionally been dominated by the consumer focus instead of the business focus of online stores. For example, whereas various segmentations exist for online consumers based on their purchase behaviour, no such segmentations have been developed for online stores based on their sales patterns. In this study, our objective is to address this gap in prior research by identifying the most typical sales patterns of online stores operating in the B2C context. By using self-organising maps (SOM) to analyse …
Asiakkaan ostopolku ja tuotearvostelut : tuotearvostelujen vaikutus asiakkaan ostopolkuun verkkokaupassa
2015
Teknologisten kanavien kehitys on kasvattanut tutkijoiden kiinnostusta kuluttajien ostoprosessia kohtaan. Lisäksi verkossa esiintyvien tuotearvostelujen vaikutusta ostopää- tökseen on tutkittu nykyään paljon. Asiakkaan ostopolkua on hyvä tutkia, jotta tiedetään, miksi kuluttajat käyttävät tiettyjä kanavia ostoprosesseissaan. Lisäksi tuotearvostelujen tutkiminen auttaa selvittämään, mikä kuluttajien ostopäätökseen verkossa vaikuttaa. Markkinoijien on helpompi olla asiakkaaseen yhteydessä jo ostopolun alkuvaiheessa, jos he ymmärtävät, miksi kuluttaja käyttää tiettyä kanavaa. Tuotearvosteluja on tutkittu paljon, mutta niiden vaikutus asiakkaan ostopolkuun on epäselvä. Tämän tutkimuksen tavoitt…
The marketplace vulnerability of low-income unbanked consumers : a developing country perspective
2018
Financial exclusion is recognised as an important element of socio-economic inequality where economically vulnerable groups are excluded from basic financial services. The issue of financial exclusion is mainly concentrated in the world’s developing countries. However, research on the issue of financial exclusion in the field of marketing as well as from the perspective of unbanked consumers is lacking. Although financial exclusion impedes low-income consumers’ welfare, there is a shortage of wellbeing related studies on low-income consumers in the context of developing countries. This doctoral dissertation aims to investigate the ways in which low-income unbanked consumers experience vulne…
Muutoksen tuulet puhaltavat
2022
Retail banking in the aftermath of the financial crisis
2018
This thesis considers the effects of the global financial crisis that started in 2008 on the retail banking environment and on banks’ behavior during and in the aftermath of the crisis. The thesis consists of an introductory chapter and three empirical articles that use unique datasets on Finnish cooperative banks. The introductory chapter provides background and an overview of the thesis and considers the effects of the crisis on retail banking from an overall perspective. The empirical articles investigate the roles of a competitive environment, a low interest rate environment, and relationship banking during the crisis and in the post-crisis period. The first article looks at whether the…