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Le terroir comme guide sur les voies du goût. Entre representation et redéfinition

2009

This article offers a reflection on the concept of “terroir”. This word has no exact translation in the English language because of the symbolic signification in the French culture.We will state the legislative and patrimonial link between “terroir” and wine which is often mixed in the people’s mind. In the field of Information and Communication, we will establish a meaning to this concept of “terroir”, from the representation and the situations of consummation that this brings about. This will lead us to do a contextual analysis which will underline new needs for the actor (in the sociological sense of the term) who adapts himself to the system he has to integrate.Then, we will obtain logi…