Search results for "lcsh:Advertising"
showing 4 items of 14 documents
Metamorfosis de la prensa de referencia en el contexto digital: clickbait y estrategias de tabloide en Elpais.com
2016
En un contexto marcado por la incertidumbre tecnológica y la búsqueda de un modelo de negocio viable, los medios digitales han sucumbido a diversas estrategias para captar audiencia, reflejada en los clicks que genera cada titular. Este artículo centra la atención en un medio de referencia como El País para analizar qué opciones ha incorporado para atraer visitas a la web. A partir de una metodología cuantitativa y cualitativa, se estudian los contenidos de cuatro secciones que ha sumado Elpais.com en los últimos dos años (SModa, Icon, BuenaVida y Verne), que han logrado generar –en especial la última– un tráfico importante. Las conclusiones del análisis muestran una apuesta por la tabloidi…
Digital resources in the current journalistic narrative: Uses and limitations of hypertext, multimedia and interactivity
2020
Characterised by its multilingual and multiformat features, the multimedia journalism narrative is shaping a new ‘archaeology of composition’ (Manovich, 2005), also called the ‘new textuality’ (Anichini, 2003). As digital media celebrates its 25th anniversary (Salaverría, 2019), this research aims to examine the current state of the multimedia narrative in journalism. The defining elements of this narrative in the generalist information media have been analysed through the observation of hypertextual, multimedia and interactive resources. The methodology used is content analysis, allowing for both the systemization and description of the predominant parameters through the comparative study …
Violent Conflicts and the New Mediatization: The Impact of Social Media on the European Parliamentary Agenda Regarding the Syrian War
2018
As key institutions in Western democracies, parliaments have gained importance regarding foreign affairs issues in recent years. Their increasing role as moral tribunes and discussion forums on conflict prevention and resolution have led to the parliamentarization of international affairs. The examination of the parliamentary agenda and the actors who shape it constitutes a fundamental part of agenda-setting studies as applied to the media and political systems. Among these actors, mass media must be highlighted, taking into account the complex process of information gathering for members of Parliament, particularly in cases related to international violent conflicts. Moreover, in the speci…
Building a political image on Instagram: A study of the personal profile of Santiago Abascal (Vox) in 2018
2020
Due to Instagram’s growing popularity in Spain, politicians have also begun to turn to this social network increasingly more. Accordingly, this paper analyses the visual and textual discourse of 259 posts published throughout 2018 on the personal Instagram profile of Santiago Abascal, the leader of the party Vox. Insofar as he is the Spanish politician with the highest number of followers on Instagram, the aim here is to analyse how he uses this social network in order to identify possible strategies that justify his growing number of followers. In the analysis, special attention was paid to aspects that might have contributed to the (self)presentation of Abascal and the promotion of his pa…