Search results for "least square"
showing 10 items of 286 documents
Dimensions of cosmopolitanism and their influence on political consumption: an analysis focused on Spanish consumers
2013
The purpose of this study was to confirm the hypothesis that political consumption ‐ a form of consumerism whose importance has increased during the past few years ‐ can be considered a form of critical action, and that cosmopolitanism contributes to its development. The main objective was, first, to analyse an unexplored dimension of political consumption and, second, to obtain a measurement proposal for what some authors have called ordinary cosmopolitanism. The study, based on a survey, was divided into three sections. The first section offers a theoretical introduction to the study proposal. The second describes the hypothesis and the data analysis strategy, and proposes an operationali…
Conversion rate determinants in e-commerce websites. What about moderation effects?
2018
Online retailers invest significant resource to improve conversion rates, defined as the proportion of website visitors that make a purchase. Using 1,184 observations from six e-commerce websites, this paper aims to analyse conversion rate determinants, also considering moderation effects of seasonality and webpage speed of load. Results show that free shipping and discounts policy have a positive effect on the conversion rate, moderated by seasonality and load speed. These finding could be useful guidelines for e-commerce managers in order to allocate their limited resources to the most relevant factor to increase online sales.
Marketing or methodology? : Exposing the fallacies of PLS with simple demonstrations
2023
Purpose Over the past 20 years, partial least squares (PLS) has become a popular method in marketing research. At the same time, several methodological studies have demonstrated problems with the technique but have had little impact on its use in marketing research practice. This study aims to present some of these criticisms in a reader-friendly way for non-methodologists. Design/methodology/approach Key critiques of PLS are summarized and demonstrated using existing data sets in easily replicated ways. Recommendations are made for assessing whether PLS is a useful method for a given research problem. Findings PLS is fundamentally just a way of constructing scale scores for regression. PL…
Rejoinder: fractures in the edifice of PLS
2023
Purpose This study aims to provide a response to the commentary by Yuan on the paper “Marketing or Methodology” in this issue of EJM. Design/methodology/approach Conceptual argument and statistical discussion. Findings The authors find that some of Yuan’s arguments are incorrect, or unclear. Further, rather than contradicting the authors’ conclusions, the material provided by Yuan in his commentary actually provides additional reasons to avoid partial least squares (PLS) in marketing research. As such, Yuan’s commentary is best understood as additional evidence speaking against the use of PLS in real-world research. Research limitations/implications This rejoinder, coupled with Yuan’s comm…
Mass appraisal of residential real estate using multilevel modelling
2016
Mass appraisal, or the automatic valuation of a large number of real estate assets, has attracted the attention of many researchers, who have mainly approached this issue employing traditional econometric models such as Ordinary Least Squares (OLS). However, this method does not consider the hierarchical structure of the data and therefore assumes the unrealistic hypothesis of the independence of the individuals in the sample. This paper proposes the use of the Hierarchical Linear Model (HLM) to overcome this limitation. The HLM also gives valuable information on the percentage of the variance error caused by each level in the hierarchical model. In this study HLM was applied to a large dat…
Preliminary results on direct quantitative determination of cocaine in impregnated materials by infrared spectroscopy
2018
Abstract Partial least squares models were built for the direct determination of cocaine in seized impregnated smuggled materials. Measurements are based on the attenuated total reflectance middle infrared spectra (ATR-MIR) and diffuse reflectance spectra in the near range (DR-NIR) obtained directly from the surface of the impregnated materials. The aforementioned procedures offer fast, cheap and environmentally friendly green alternatives to the reference method based on the extraction of the drug and its quantification by gas chromatography. Additionally it has been verified that results found are statistically comparable with those obtained by the reference method with root mean square e…
Variable selection for the determination of total polar materials in fried oils by near infrared spectroscopy
2018
Total polar materials (TPM) content is considered as the best indicator and the most common parameter to check the quality of deep-frying oils. The development of simpler and quicker analytical techniques than the available methods to monitor oil quality in restaurants and fried food outlets is an important topic related to the human health. This paper reports a comparison of the variable selection of near infrared (NIR) spectra by multiple linear regression (MLR-NIR) with partial least squares (PLS-NIR) models for the quantification of TPM in fried vegetable oils. The use of PLS-NIR offers an alternative in laboratory bench equipment for the determination of TPM in oils employed for fryin…
Investigation of the crack tip stress field in a stainless steel SENT specimen by means of Thermoelastic Stress Analysis
2019
Abstract In this work a Thermoelastic Stress Analysis (TSA) setup is implemented to investigates the Thermoelastic and Second Harmonic signals on a fatigue loaded Single Edge Notched Tension (SENT) specimen made of stainless steel AISI 304L. Three load ratios are in particular applied, R=-1, 0, 0.1. The thermoelastic signal is used to evaluate the Stress Intensity Factor via two approaches, the Stanley-Chan linear interpolation method and the over-deterministic least-square fitting (LSF) method using the Williams’ series expansion. Regarding least-square fitting, an iterative procedure is proposed to identify the optimal crack tip position in the thermoelastic maps. The SIF and T-Stress are…
Algorithms for Rational Discrete Least Squares Approximation Part I: Unconstrained Optimization
1976
In this paper a modification of L. Wittmeyer’s method ([1], [14]) for rational discrete least squares approximation is given which corrects for its failure to converge to a non-optimal point in general. The modification makes necessary very little additional computing effort only. It is analysed thoroughly with respect to its conditions for convergence and its numerical properties. A suitable implementation is shown to be benign in the sense of F. L. Bauer [2]. The algorithm has proven successful even in adverse situations.
Moving Least Squares Innovative Strategies For Sheet Forming Design
2011
In the last years a great interest in optimization algorithms aimed to design forming processes was demonstrated by many researches. Proper design methodologies to reduce times and costs have to be developed mostly based on computer aided procedures. Response surface methods (RSM) proved their effectiveness in the recent years also for the application in sheet metal forming aiming to reduce the number of numerical simulations. Actually, the main drawback of such method is the number of direct problem to be solved in order to reach good function approximations. A very interesting aspect in RSM application regards the possibility to build response surfaces basing on moving least squares appro…