Search results for "line"

Sveriges irredenta : försvenskningen av de finskspråkiga i Norrbotten 1888-1921 ur identitetsbyggandets synvinkel

2009

In this study the task is to point out the key features in the making of a Swedish nation from the perspective of a minority language, i.e. the Finnish speaking minority in the region of Norrbotten, Sweden. Swedish historians usually list the fear of Russia (Russia, the arch-enemy -topos) and the Laestadian movement as main reasons for the policy of cultural assimilation of the Finnish-speaking minority. In this study the main task is to use the post modern discourse analysis (especially Michael Shapiro) in reading texts between the years 1888 and 1921. For this purpose I have gone through material of the period, i.e. debates in the Swedish Parliament, the newspaper Haparandabladet, pamflet…

The impact of consumer local engagement on local store patronage and customer satisfaction

2017

This paper examines the drivers of local grocery retail patronage. Drawing on institutional and social network theory literature, we develop a framework to investigate how consumers’ personal values and engagement with local communities affect their satisfaction and local store patronage. We test our model with survey data on 1504 Finnish consumers. Our results show that the relationship between customer local engagement and local retail patronage is indirect rather than direct, and it is mediated by the vitality of local services, social interaction, and consumer satisfaction.

Changing content and form: corporate training in Finnish retailing, 1900–1975

2018

In this paper, I study the history of corporate training in the Finnish retail industry from the beginning to the last quarter of the 20th century. In this effort, I search for answers to questions...

The role of social capital in digitalised retail servicescape

2021

This chapter examines how digitalisation has altered the way consumers experience the social interaction and service environment while shopping in retail stores. In this, we draw on the concept of servicescape, which comprises both tangible and intangible features which make up the service experience. Recognising the three realms of servicescape (physical, digital and social), we explore the role of social capital in determining the customer experience in digitalised retail servicescape. We demonstrate that social capital has two specific roles. Firstly, it is an integral part of the customer experience and thus contributes to the service experience. Secondly, social capital is created in t…

A Customer Perspective on Omnichannel Customer Journey and Channel Usage : A Qualitative Study

2022

This qualitative study investigates customer behavior during the omnichannel customer journey. The study aims to increase the understanding of omnichannel service environments from a customer-centric point of view. The data was collected by interviewing 10 young adults (from 26 to 30 years old) who had bought a Finnish clothing brand (R-Collection) product via a digital or a physical channel. The research interviews dealt with the interviewees' experiences and channel behavior during their shopping journeys. Our results reflect the multidimensional nature of the omnichannel customer journey and give interesting insights into the usage of digital channels and technologies for clothing shoppi…

Reinforcement of brand relationships in an omnichannel environment: a qualitative study on clothing shopping

2022

Today’s brands operate in an omnichannel environment consisting of different online and offline channels where the brand can be experienced. This qualitative study investigates brand relationship reinforcement in the omnichannel environment among customers of a Finnish clothing brand, R-Collection. The data collection was conducted in 2021 by interviewing ten customers of R-Collection. We examined the brand relationship reinforcement in four channels: brick-and-mortar (B&M), online store, social media, and second hand. The findings show that brand relationships can be rein-forced differently in these channels. In B&M stores, sensing the quality of clothing, a customer experience that meets …

Sukupuolen ja väkivallan tutkimuksen yhteiskunnallinen relevanssi

2013

Janne Kivivuori julkaisi Tieteessä tapahtuu -lehden numerossa 5/2012 artikkelin, jossa hän kritisoi allekirjoittaneiden tutkimustyötä, erityisesti kenttää, jota hän kutsui feministiseksi väkivaltatutkimukseksi. Julkaisimme numerossa 6/2012 vastineen, jossa osoitettiin, että Kivivuori ei ole riittävässä määrin perehtynyt kritisoimiinsa tutkimuksiin ja antaa niistä artikkelissaan joko tarkoituksellisesti tai ymmärtämättömyyttään väärään kuvan. Kuvasimme myös, mistä sukupuolistuneen väkivallan tutkimuksessa oikein on kyse ja osoitimme, että Kivivuoren kritiikki palautuu kysymykseen ”Miksi et tutki sitä, mitä minä tutkin?” Tällainen kritiikki vertaa kritiikin kohteiden tutkimusta kriitikon omaa…

Sukupuolistuneen väkivallan tutkimus

2012

Haasteena ihmisten hyvinvointi : tutkielma julkisen ja epävirallisen sektorin mahdollisuuksista uudenlaisen sosiaalisen turvan tuottamiseen

1997

Behavioural, ecological, and evolutionary aspects of diversity in frog colour patterns

2017

The role of colours and colour patterns in behavioural ecology has been extensively studied in a variety of contexts and taxa, while almost overlooked in many others. For decades anurans have been the focus of research on acoustic signalling due to the prominence of vocalisations in their communication. Much less attention has been paid to the enormous diversity of colours, colour patterns, and other types of putative visual signals exhibited by frogs. With the exception of some anecdotal observations and studies, the link between colour patterns and the behavioural and evolutionary ecology of anurans had not been addressed until approximately two decades ago. Since then, there has been eve…