Search results for "listeners’"

Radio listeners’ downward trends and changing profile in the Latvian market

2020

The purpose of this research is under the scope of radio marketing strategy decisions indicate main reasons, which lead to diminishing number of radio listeners in general, as well as determination of radio listeners’ changing profile and forecasting future trends in the Latvian radio market. To conduct the research, regular listeners’ research empirical data analyses were applied. In the article the following research methods were used: academic and industry literature analysis, radio listeners’ annual researches for period from 2008 to 2017 (10 year dynamics with sample size of each research not less than 1932 respondents), and correlation analysis. The research results reveal changing pa…