Search results for "localness"

Discourse Matters : Localness as a Source of Authenticity in Craft Businesses in Peripheral Minority Language Sites

2015

Localness’ has gained currency as a source of authenticity and distinction in the niche marketing of the globalised new economy. This has created opportunities for peripheral minority language sites to capitalise on their geographically and culturally peripheral location, and has lifted tourism and handicraft industries to key sites of socio-economic development in these regions. Although ‘localness’ may seem like a ready source of economic gain in cultural production in such sites, it does not come without consequences for the cultural entrepreneurs. This paper explores what is at stake for cultural entrepreneurs in the promotion of localness as a source of authenticity. The study focuses …