Search results for "lojaalius"
showing 9 items of 9 documents
Joyce Carol Oates: Elämäni rottana
2020
Kirja-arvostelu teoksesta Joyce Carol Oates, Elämäni rottana, HarperCollins, s.414, suom. Kira Poutanen nonPeerReviewed
Environmental values in industrial marketing relationships
2017
Concern for the natural environment has become an issue that virtually all companies have to address. Literature suggests that an environmentally oriented marketing strategy, such as an environmental brand image, yields competitive advantage for the supplier in the form of improved customer outcomes and financial performance. At the same time, key barriers to environmental purchasing are found to be related to higher perceived cost and lack of environmental interest among purchasing professionals. In addition, research has repeatedly revealed a gap between customers’ environmental values and attitudes and their manifestation in purchasing behavior. This dissertation contributes to the inter…
How value and trust influence loyalty in wireless telecommunications industry
2012
Despite making significant investments in enhancing the customer service experience, long-term customer loyalty remains an elusive dream for many service providers. Particularly in the telecommunications industry, switching providers even from within continuous contract relationships is easy and companies struggle to retain their customers. Trust and value are considered cornerstones of long-term relationships, so it is perhaps surprising that previous research on how relationship age and usage level actually affect value, trust and loyalty is inconclusive. The current research is set in the telecommunications services field and draws on a large-scale survey undertaken in Finland. The findi…
The effect of marketing communication on business relationship loyalty
2017
Purpose The purpose of this paper is to create a new understanding of industrial business-to-business (B2B) relationships by connecting the theoretical streams of marketing communications and relationship marketing. This study tests how various marketing communication channels and communication quality increase the transformation of customer-perceived value into customer loyalty. Design/methodology/approach The theoretical framework consists of links between customer-perceived value, marketing communication quality, channel effectiveness, and customer loyalty. The age of the business relationship is also taken into consideration. Empirical testing is based on global survey data (n=121) col…
Customer Environmental Values and Their Contribution to Loyalty in Industrial Markets
2016
Concern over the effect of industries on the natural environment is growing on a multitude of levels. This study examines the effects of how perceptions of (a) environmental values, (b) green image and (c) perceived value of industrial customers influence their loyalty towards suppliers in existing relationships, and how the length of B2B relationships may moderate these linkages. A conceptual framework is developed and data are collected from a global sample (N =121) of B2B customers. We find that both green image and perceived value have a direct positive link with customer loyalty and that environmental values are positively linked to the green image of the supplier. Moreover, the effect…
Advocacy participation and brand loyalty in virtual brand communtity
2014
Brand owners use virtual communities to strengthen brand loyalty by engaging consumers in active content creation activities. Personal and reciprocal communication and consumers’ participation in virtual brand communities are the main sources through which communities contribute to brand loyalty formation. This research examines the antecedents and consequences of advocacy participation in virtual brand communities. The results show that the VBC members’ advocacy participation is strongly contributed by the community’s ability to promote reciprocal and personal use experience, which also directly affects the members’ brand satisfaction. The results further show that advocacy participation a…
The Role of Reputation on Trust and Loyalty : A Cross-Cultural Analysis of Tablet E-Tailing
2018
The purpose of this article is to empirically examine the role of online retailer's website reputation on tablet commerce and to compare the trust arbitration between reputation and loyalty in two cultures - Finland and Nigeria. Data was collected from Finland and Nigeria, using purposive and snowball sampling methods. This article uses Structural Equation Modelling and mediation analysis. The results reveal that the reputation of online retailer's website is not a direct determinant of loyalty for online shopping while trust colligates with ease of use. The effect of an online retailer's website reputation is stronger in Nigeria than in Finland and trust is a strong predictor of ease of us…
When Customer base is not loyalty! : Differences in the Consumers' Appraisal of Performance of Mobile Telecommunications Service Providers in Port Ha…
2017
Reports from both local and international telecommunications agencies attest that Nigerian telecommunications industry is the fastest growing in Africa and one of the fastest growing in the world. Currently, the sector boasts of about 157 million active subscribers being serviced by four dominant operators. However, there have been strident calls by consumers to the regulatory agencies to apply sanctions to the operators as a result of persistent poor quality of service. As a matter of fact, all the service providers do not deliver uniform level of service. This study is therefore aimed at examining the differences in the consumers’ appraisal of the quality of service and offerings of the s…
Kehtaako tästä kirjoittaa? : toimittajien itsesensuuri suomalaisissa paikallislehdissä
2018
Tämä tutkielma käsittelee itsesensuuria suomalaisissa paikallislehdissä toimittajien näkökulmasta. Tavoitteenamme oli selvittää, esiintyykö paikallislehdissä toimittajien mukaan itsesensuuria ja mistä se on lähtöisin. Tarkastelimme itsesensuuria mainostajien, lukijakunnan, persoonallisuuden ja toimituskulttuurin näkökulmasta. Teimme väittämiä ja avoimia kysymyksiä sisältävän kyselylomakkeen, jonka lähetimme Sanomalehtien Liiton kautta paikallislehtitoimijoille. Kyselyyn vastasi yhteensä 64 paikallistoimittajaa. Tutkimuksessa kävi ilmi, että itsesensuuriin suhtaudutaan hyvin eri tavoin. Mainostajista ei jätetä kirjoittamatta negatiivisia uutisia, mutta tarvetta kirjoittaa positiivisia juttuj…