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September 11, Neo-liberalism and Discourse:The Cohering Function of Metaphor
2006
In recent years, metaphors and their function in discourse have received increased attention within the CDA-field. Hence, it has been acknowledged that metaphor plays a salient role in making discourse, its structure and arguments cohere. On this background, this article argues in favour of a more in-depth analysis of metaphor in discourse through a combined theoretical approach of Critical Discourse Analysis (e.g. van Dijk 1997a; 1997b) and Conceptual Metaphor Theory (e.g. Lakoff & Johnson 1980/2003). The claim advanced is that through this combined approach it is possible to analyse and highlight the primary functions of metaphors in media discourse, viz. that of making complex and co…