Search results for "loyalty."
showing 10 items of 205 documents
¿Cómo afecta la innovación en la satisfacción y la lealtad hacia el establecimiento minorista?
2021
Resumen En el presente estudio, se examinó el concepto de innovación en el sector minorista y se definieron sus relaciones con otras variables, como la satisfacción y la lealtad, tradicionalmente vinculadas con el establecimiento minorista. Para lograr los objetivos planteados, se delimitó un modelo teórico sustentado en la literatura, que se contrastó mediante un estudio empírico utilizando un cuestionario estructurado ad hoc aplicado a una muestra de 510 clientes de establecimientos de alimentación. El análisis de los datos se desarrolló mediante la técnica de regresión por mínimos cuadrados parciales. Los resultados permiten proponer un conjunto de recomendaciones para la gestión, fundam…
Creation of a brand model through SEM to predict users' loyalty and recommendations regarding a public sports service.
2021
Brand perception is a key element in achieving business success: how a brand is perceived by current and potential users determines what they think and their disposition towards the brand. The users' perception also determines whether they will perceive the sports service as offering a greater quality or value than other services, whether they will be more loyal, or whether they will recommend the service. This paper analyses the brand perception of users of a public sports service, creating a model of structural equations that analyses how credibility and trust influence a user's congruence with the brand and the generation of positive attitudes towards the brand and how these variables in…
Psychological Contract Mutuality and Work-related Outcomes: Testing a Mediation Model.
2020
Abstract Psychological contract (PC) describes the labor relationships through the different promises made by the employer towards the employees and the promises made by employees to their employer. PC mutuality is defined as the agreement about whether these promises were actually made. Mutuality is a key element in PC theory. The aim of this study is to test a mediation model of relationships between PC mutuality and work related outcomes, through PC fulfillment. We analyze whether PC mutuality regarding promises made by the employer are significantly related to employees’ affective, attitudinal, and behavioral work-related outcomes, and whether fulfillment of PC promises mediates these r…
Consequences of Job Insecurity and the Moderator Role of Occupational Group
2011
In recent decades, transformations in organizations and the labour market have produced an increase in employee job insecurity. In response to this situation, workers present different negative reactions. However, the intensity of these reactions varies across studies that have investigated the outcomes of job insecurity. One possible explanation for this inconsistency may lie in the influence of other factors, such as the occupational group (Sverke et al., 2002). The aim of this study is to provide additional evidence about the relationship between job insecurity and its outcomes (i.e., life satisfaction, job satisfaction, perceived performance and organizational commitment), and examine t…
Between a Rock and Hard Place: Combined Effects of Authentic Leadership, Organizational Identification, and Team Prototypicality on Managerial Prohib…
2019
AbstractManagers are installed by the organization’s stakeholders and shareholders to increase the organization’s value; at the same time, they depend on their subordinates’ acceptance to fulfill this leadership role. If the interest of the organization collides with the interest of their team, some managers act in the interest of their followers accepting potential disadvantages for their organizations and/or external stakeholders. In two experimental studies comprised mainly of German (N = 111) and US (N = 323) managers, we examined combined effects of authentic leadership, organizational identification, and self-perceived team prototypicality on managerial integrity operationalized as ex…
Do low burnout and high work engagement always go hand in hand? Investigation of the energy and identification dimensions in longitudinal data
2011
The aim of the present 2-year follow-up study among young managers (N=433) was to investigate the intraindividual developmental patterns of burnout and work engagement as well as their interconnections. More specifically, we examined the interconnectedness of the varying patterns (i.e., latent classes) of exhaustion and vigor (i.e., the energy dimension) and cynicism and dedication (i.e., the identification dimension) across time. The latent class solutions supported by the growth mixture modeling indicated four latent classes for exhaustion and five for vigor. In addition, four latent classes were found for cynicism and six for dedication. Cynicism and dedication represented opposites with…
Predicción de la lealtad de los usuarios de centros deportivos privados. Variables de gestión y bienestar subjetivo (Prediction of the loyalty of cos…
2019
Una de las finalidades más importantes en el contexto de los servicios deportivos es conocer cuáles son las intenciones futuras del usuario, por ello tratar de analizar la lealtad del usuario, se ha convertido en una de los objetivos principales dentro de la gestión del deporte, en concreto, los centros deportivos. Por ello, el objetivo es conocer que influencia tienen las demás variables de gestión y el bienestar subjetivo sobre esta dimensión que mide las intenciones futuras del usuario, como es la lealtad. La muestra de este trabajo estaba formada por 303 usuarios de la instalación deportiva (164 hombres, 139 mujeres). Para el análisis estadístico se utilizó con el programa SPSS v.23. To…
Value, satisfaction and loyalty in volunteerism. Application to a religious megaevent
2013
This paper presents a study of the volunteer as an essential agent in the success of any event, and offers recommendations for improving management of megaevents. To achieve this goal we propose a structural model that analyses the multidimensionality of the value concept as antecedent of perceived value, satisfaction and loyalty. The study sample consists of volunteers who participated in the World Youth Day held in Madrid in 2011, obtaining a total number of 1427 cases. The results support all the hypotheses presented in the proposed model. Thus, it confirms that the multidimensionality of the value (spirituality, social value, play and efficiency) is an antecedent of perceived value whil…
The Lupa Romana in the Roman provinces
2014
The she-wolf with the twins, Romulus and Remus, was identified as a symbol of Rome by both the Romans themselves and nations under the Roman rule. In this essay I will discuss the Lupa Romana in Roman provincial art. I will present various visual representations of the she-wolf both in the public use and in objects related to private life, and analyze the she-wolf’s symbolic meaning.The Lupa Romana was an iconic scene that was not used randomly in provincial art. It represented in the first place the idea of romanitas, being Roman. In some cases the use of the symbol could have been in consequence of instructions from Rome itself or from provincial authorities that depended on Rome, but in …
Imagen de marca y análisis lexicográfico: una aplicación a centros comerciales
2015
[EN] The concept of image in its different aspects is very important in today s society as well as in the business management field. Some authors reports that most of the studies that measure image do not take into account neither previous theoretical and conceptual models nor other possible empirical evidence alternatives. Given this need, a research regarding the concept of brand image applied to shopping malls was conducted based on the conceptual model of the consumer cognitive response in order to empirically explore and contrast it. For this reason, a survey was applied to 420 consumers in five shopping malls in Bogotá, achieving a database of 3.749 cases. The results show attribute-s…