Search results for "luomuruoka"
showing 6 items of 6 documents
European Union legislation on macroalgae products
2021
AbstractMacroalgae-based products are increasing in demand also in Europe. In the European Union, each category of macroalgae-based products is regulated separately. We discuss EU legislation, including the law on medicinal products, foods including food supplements and food additives, feed and feed additives, cosmetics, packaging materials, fertilizers and biostimulants, as well as biofuels. Product safety and consumer protection are the priorities with any new products. Macroalgae products can be sold as traditional herbal medicines. The novel food regulation applies to macroalgae foods that have not previously been used as food, and organic macroalgae are a specific regulatory category. …
Sweet taste of prosocial status signaling: When eating organic foods makes you happy and hopeful.
2018
As the current research suggests that there are links between prosocial acts and status signaling (including sustainable consumer choices), we empirically study (with three experiments) whether food consumers go green to be seen. First, we examine how activating a motive for status influences prosocial organic food preferences. Then, we examine how the social visibility of the choice (private vs. public) affects these preferences. We found that when consumers' desire for status was elicited, they preferred organic food products significantly over their nonorganic counterparts; making the choice situation visible created the same effect. Finally, we go beyond consumers' evaluative and behavi…
Get some respect – buy organic foods! When everyday consumer choices serve as prosocial status signaling
2020
Status considerations have recently been linked to prosocial behaviors. This research shows that even everyday consumer behaviors such as favoring organic foods serve as prosocial status signaling. Key ideas from the continuum model of consumer impression formation and the theories of costly signaling and symbolic consumption are synthetized to make sense of this phenomenon. Two web-surveys (Ns = 187, 259) and a field study (N = 336) following experimental designs are conducted. This approach allows the analysis of both the more and less conscious reactions of consumers. Study 1 shows that the image of consumers favoring organic product versions is marked by characteristics consistent with …
Myth about altruistic organic consumption : values influence in perceiving organic meat consumer
2015
The aim of this study was twofold: Firstly, to find out whether organic meat consumers are perceived pro-social as defined by Griskevicius et al (2010) with attributes: Caring, Altruistic and Nice. The second theme was to find out what values of the perceiver influence that judgement; a glimpse to who finds the organic bacon consumer as pro-social. Quantitative methods were used in this study and an internet survey was conducted within students of University of Helsinki and Aalto University as well as a pre-requited Food West panellists. As anticipated, the results show that the organic bacon consumer is indeed perceived significantly more pro-social than the user of conventional bacon. The…
Legitimating the consumption of organic food products by emotions
2016
Besides cognitions, also emotions have an effect to purchasing decisions of the consumers. The impact of emotions to consumption decisions in general has been studied quite extensively but in the field of organic food consumption the previous studies have not taken this view comprehensively into consideration. Because consumers of organic food products seem to legitimate their purchasing decisions by emotions it is important to study what kind of legitimation strategies they use and what kind of factors encourages their consumption. Consumers use the following strategies to legitimate their consumption decisions: authorization, rationalization, moral evaluation, and mythopoesis. Which strat…
Is it all about the price? : reasons for the small market shares of organic meat and meat products in Austria
2016
Austria is one of the leading countries in the world when it comes to organic farming. A closer look at the development of the market shares of different product categories reveals however, that some segments of organic products seemed to be constantly preferred while others were neglected by Austrian consumers over the past years: According to market statistics the categories “meat & poultry” and “ham & sausages” have the lowest market shares of organic fresh produce while at the same time, organic milk and organic eggs have the highest market shares. Since all of those organic products – milk, eggs as well as meat and meat products – are food of animal origin, for which the same organic c…