Search results for "luottamus"

"Maailmassa tärkeintä on aurinko ja vesi -ja ystävät" : Reggio Emiliasta vaikutteita saanut kasvatus lapsen minäkäsityksen tukijana

1999

Luottamus verkkojournalismia kohtaan perustuu harhakuviin

2019

Perceptions of justice influencing community acceptance of spent nuclear fuel disposal : A case study in two Finnish nuclear communities

2019

Final disposal of spent nuclear fuel (SNF) from nuclear power plants (NPPs) is an ethical issue with implications within and across generations. We address this issue from the perspective of nuclear communities that host nuclear waste disposal sites. These are primarily the communities that face injustice due to the potential radiological risks. A resident survey (n = 454) was conducted in two Finnish nuclear communities, i.e. Eurajoki and Pyhäjoki, that are being considered as alternative sites for a second repository for SNF. The nuclear waste management (NWM) company Posiva is already building a repository in Eurajoki, the first in Finland. These communities are in different stages of th…

‘You really are a great big sister’ – parasocial relationships, credibility, and the moderating role of audience comments in influencer marketing

2020

This study examines the moderating role of audience comments in influencer marketing. A YouTube vlog entry by a social media influencer featuring the endorsement of a brand was studied, and an experimental design featuring two conditions related to audience comments was created. The results indicate that a parasocial relationship with the influencer builds the perceived credibility of the influencer, while comments by other audience members moderate the effect. Influencer credibility positively affects brand trust and purchase intention. The findings enhance the understanding of the role of an active audience in influencer marketing. peerReviewed

How value and trust influence loyalty in wireless telecommunications industry

2012

Despite making significant investments in enhancing the customer service experience, long-term customer loyalty remains an elusive dream for many service providers. Particularly in the telecommunications industry, switching providers even from within continuous contract relationships is easy and companies struggle to retain their customers. Trust and value are considered cornerstones of long-term relationships, so it is perhaps surprising that previous research on how relationship age and usage level actually affect value, trust and loyalty is inconclusive. The current research is set in the telecommunications services field and draws on a large-scale survey undertaken in Finland. The findi…

Fostering brand engagement and value-laden trusted B2B relationships through digital content marketing

2019

Purpose The purpose of this paper is to explore how digital content marketing (DCM) users can be engaged with business-to-business (B2B) brands and determine how such engagement leads to value-laden trusted brand relationships. Design/methodology/approach Through an online survey, data were collected from the email marketing list of a large B2B brand, and the hypothesised research model was analysed using covariance-based structural equation modelling. Findings This paper identifies a bundle of helpful brand actions – providing relevant topics and ideas; approaching content with a problem solving orientation; as well as investing in efforts to interpret, analyse and explain topics through …

Development of trust in the CEO-chair relationship

2017

Purpose The purpose of this paper is to explore the trust development in the dyadic relationship of CEO and chair of the board. Design/methodology/approach A narrative approach is adopted to examine the meanings that CEOs and chairpersons give to trust in their relationship, and to explore trust as an evolving phenomenon that can increase or decline over the course of the relationship. The data include 16 CEO-chair dyads from Finnish limited companies. Findings The results suggest that trust may exist on different levels and evolve in various ways during the course of the relationship. Integrity and agreement on company strategy are proposed to form the foundation for trust in the CEO-chai…

Vauraus, luotto, luottamus : talonpoikien lainasuhteet Pohjanlahden molemmin puolin 1796-1830

2014

Voluntary associations and trust in Finland

2009

The article is an empirical study of the hypothesis put forward in theories of social capital, according to which voluntary associations have a positive e ect on trust in people. The central research question of the article is: are association memberships or active participation related to trust towards people in Finland? Looking at the number of association memberships and association registrations shows that association life has been active in Finland. The international comparison shows that particularly in the Nordic countries, people participate in associations on a vast scale. However, it is also important to note that while the old politicalideological associations have lost some of t…

‘I do not trust any of them anymore’: Institutional distrust and corrective practices in pro-asylum activism in Finland

2022

Although there is extensive research on how institutional trust and distrust play out in the forms political participation takes, the existing research lacks thorough analysis on what trust and distrust actually consist of, that is, how individuals evaluate institutions as trustworthy or not and what consequences this evaluation has for individuals and their relation to the state more broadly. Drawing on qualitative research on Finnish citizens who engage in pro-asylum activism, we examine how institutional distrusting evolves as a reflexive process. By analysing citizens’ trust judgements on institutional practices and actions that follow, we argue that distrust in institutions enhances a…