Search results for "maavarsi"

From influencee to influencer : the rhizomatic target audience of the cyber domain

2015

The messages of an influence operation are interpreted in a variety of ways by their receivers. To increase the probability of success, these messages are typically tailored to affect a defined group, a target audience. Target audience analysis (TAA) is a process of finding suitable target audiences for influence operations. There are multiple ways of completing the task, ranging from fast and intuitive to complex multi-staged processes. These processes use the information available at the moment of making presumptions about the effectiveness of competing approaches in order to choose those with best end results. The internet presents a challenge to this type of sequential, linear process b…