Search results for "mainonta"

“Is This an Advertisement or a Personal Account?” : Commercialisation of Lifestyle Blogs in Finland

2015

When blogging first appeared on the map of social media in the mid-1990s, the majority of bloggers were male writing for example about the developments of the online world, or if they were political reporters, looking for a new platform to publish their perhaps more controversial work. Today many blogs fall into the category of lifestyle blogs, which have thousands, sometimes even tens of thousands of individual readers per month throughout the world. In fact, professional blogging is one of the fastest growing phenomena online. It is driven mostly by relatively young women and promoted by the commercialisation of the blogging world, also known by bloggers as “the blogosphere”. During the p…

Pk-yritysten näkemyksiä markkinointiviestinnästä ja alueellisesta mediamainonnasta

2015

Median- ja teknologian murrokset ovat vaikuttaneet sekä kuluttajien median käyttöön, että yritysten mediamainontaan: median käyttö on pirstaloitunut ja digitaaliset välineet ovat yhä merkittävämmässä roolissa ihmisten elämää. Tekninen kehitys on myös mullistanut yritysten markkinointiviestinnän luonteen ja toteuttamisen. Kehityksen seurauksena yksittäiset, perinteiset mediakanavat eivät palvele markkinoijia tai kuluttajia enää entiseen tapaan. Tässä tutkimuksessa tarkastellaan keskisuomalaisten pk-yritysten markkinointiviestinnän suunnitteluaja mediamainontaa nykyisessä toimintaympäristössä. Tutkimus toteutettiin haastattelemalla kahdeksan yrityksen markkinoinnista vastaavia henkilöitä, jot…

What kind of values could be recognised in green messages, with special emphasis on children

2015

A lot of attention has been put on analysing why people behave in a certain way in many different aspects of life. Sustainability and environmental protection has started as early as in the 60s, but it was not until the early 90s that corporations showed serious attempts to turn towards greener business practices. Various researchers have highlighted the tremendous responsibility of companies and the role of marketing for a more sustainable society. Furthermore, it has been noted that values tend to be the base for environmental conduct, be it awareness, concern, worldview, attitude or behaviour itself. In general, it looks like that the more a person feels connected to nature, the less lik…

Advertising for Sustainability – Promoting Sustainably Produced Food to Finnish Consumers

2013

The objective of this research is to analyse the amount and the content of food advertisements from three Finnish magazines from the years 2006-2007 and 2010-2012. Moreover, the aim is to outline what are the values reflected in the appeals used to advertise sustainably produced food to Finnish consumers. The diffusion of innovations –theory together with a theoretical framework consisting of three value orientations related sustainably oriented behaviour is used. A gradual increase in the popularity of sustainably produced food is indeed visible in the quantity as well as the content of advertisements from the years 2010-2012 compared to 2006-2007. The appeals of the earlier advertisements…

Onneksi elämässä on myös sini-valkoisia logoja : visuaalisten sommitelmarakenteiden tarkastelua brändimainoksissa

2004

Mainos mielihyvän maksimoijana : Helsingin Sanomien Kuukausiliitteen mainosten tarkastelua kriittisen kielentutkimuksen näkökulmasta

2001

Co-creation of value in advertising : an interpretive study from the consumers ́ perspective

2010

Taide mainonnassa : tapaustutkimus taiteen yhdistämisestä kahvin, aikakauslehden ja kuohuviinin mainontaan 1980-1990 -luvuilla

2000

Om översättning av turistbroschyrer och om turismens språk

2003

The Hyperreal Gambler : On the Visual Construction of Men in Online Poker Ads

2017

Online poker, like gambling in general, is predominantly a male activity. Thus, poker ads most often depict men as their protagonists. According to Jean Baudrillard, advertising can be seen as a ‘plebiscite whereby mass consumer society wages a perpetual campaign of self- endorsement.’ Ads often use stereotypical imagery for establishing a shared experience of identification with the consumer, and since their role is to sell rather than to portray the realities of life, they often have an exaggerated and monolithic – or, hyperreal – way of representing gender. This article offers an analysis of the ways in which men are portrayed in the ads of Poker Magazine Finland in the volume of 2009 (a…