Search results for "mallit"
showing 10 items of 395 documents
Rejoinder: fractures in the edifice of PLS
2023
Purpose This study aims to provide a response to the commentary by Yuan on the paper “Marketing or Methodology” in this issue of EJM. Design/methodology/approach Conceptual argument and statistical discussion. Findings The authors find that some of Yuan’s arguments are incorrect, or unclear. Further, rather than contradicting the authors’ conclusions, the material provided by Yuan in his commentary actually provides additional reasons to avoid partial least squares (PLS) in marketing research. As such, Yuan’s commentary is best understood as additional evidence speaking against the use of PLS in real-world research. Research limitations/implications This rejoinder, coupled with Yuan’s comm…
A nonlinear mixed model approach to predict energy expenditure from heart rate.
2021
Abstract Objective. Heart rate (HR) monitoring provides a convenient and inexpensive way to predict energy expenditure (EE) during physical activity. However, there is a lot of variation among individuals in the EE-HR relationship, which should be taken into account in predictions. The objective is to develop a model that allows the prediction of EE based on HR as accurately as possible and allows an improvement of the prediction using calibration measurements from the target individual. Approach. We propose a nonlinear (logistic) mixed model for EE and HR measurements and an approach to calibrate the model for a new person who does not belong to the dataset used to estimate the model. The …
Clustering ball possession duration according to players’ role in football small-sided games
2022
This study aimed to explore which offensive variables best discriminate the ball possession duration according to players specific role (defenders, midfielders, attackers) during a Gk+3vs3+Gk football small-sided games. Fifteen under-15 players (age 13.2±1.0 years, playing experience 4.2±1.0 years) were grouped according to their positions (team of defenders, n = 5; team of midfielders, n = 7; team of attackers, n = 3). On each testing day (n = 3), each team performed one bout of 5-min against each team in a random order, accounting for a total of nine bouts in the following scenarios: i) defenders vs midfielders; ii) defenders vs attackers; iii) midfielders vs attackers. Based on video, a …
Investigating switching intention of e-commerce live streaming users.
2022
As a new way of shopping, e-commerce live streaming (ELS) has gained unprecedented growth and popularity in the past years, especially in China. Because of the considerable rivalry in the ELS market, users frequently switch between ELS platforms. However, the switching intention of ELS users is yet to be explored for gaining new knowledge and practical insights. This study aims to improve the understanding of ELS users' switching intentions by developing an extended Push-Pull-Mooring (PPM) model. Using structural equation modeling, the study model was examined based on 443 valid responses from an online survey questionnaire. SmartPLS 3.3.2 was used to validate the causal model, and most of …
Understanding and Controlling Food Protein Structure and Function in Foods: Perspectives from Experiments and Computer Simulations
2020
The structure and interactions of proteins play a critical role in determining the quality attributes of many foods, beverages, and pharmaceutical products. Incorporating a multiscale understanding of the structure–function relationships of proteins can provide greater insight into, and control of, the relevant processes at play. Combining data from experimental measurements, human sensory panels, and computer simulations through machine learning allows the construction of statistical models relating nanoscale properties of proteins to the physicochemical properties, physiological outcomes, and tastes of foods. This review highlights several examples of advanced computer simulations at mol…
How to Sell SaaS: A Model for Main Factors of Marketing and Selling Software-as-a-Service
2011
Software-as-a-Service providers have been growing fast while the contemporary research literature has neglected analysis of their business-critical marketing and sales processes. In this paper we collect the key factors characterizing how to market and sell SaaS to business customers into an eight dimensional model. We also use an explorative multi-case study to observe six SaaS providers and validate the model. The interviewed providers emphasized use of the Internet for marketing communication while personal direct sale was the dominating sales approach. Customer acquisition cost was the key performance indicator for marketing and sales while customer lifetime value and churn were the KPI…
Hidden attractors and multistability in a modified Chua’s circuit
2021
The first hidden chaotic attractor was discovered in a dimensionless piecewise-linear Chua’s system with a special Chua’s diode. But designing such physical Chua’s circuit is a challenging task due to the distinct slopes of Chua’s diode. In this paper, a modified Chua’s circuit is implemented using a 5-segment piecewise-linear Chua’s diode. In particular, the coexisting phenomena of hidden attractors and three point attractors are noticed in the entire period-doubling bifurcation route. Attraction basins of different coexisting attractors are explored. It is demonstrated that the hidden attractors have very small basins of attraction not being connected with any fixed point. The PSIM circui…
Introduction : Open Dialogue around the world – implementation, outcomes, experiences and perspectives
2023
A Statistical Model of Spine Shape and Material for Population-Oriented Biomechanical Simulation
2021
In population-oriented ergonomics product design and musculoskeletal kinetics analysis, digital spine models of different shape, pose and material property are in great demand. The purpose of this study was to construct a parameterized finite element spine model with adjustable spine shape and material property. We used statistical shape model approach to learn inter-subject shape variations from 65 CT images of training subjects. Second order polynomial regression was used to model the age-dependent changes in vertebral material property derived from spatially aligned CT images. Finally, a parametric spine generator was developed to create finite element instances of different shapes and m…