Search results for "market orientation"

A Review of Born globals

2018

AbstractThis article synthesizes and categorizes twenty years of research on “International New Ventures” and “Born Globals” (INV/BG). A total of 7,793 citations are used to create a citation map consisting of the field’s top contributions. These citations are, then, used to identify the most influential articles—276 articles published in 45 ISI ranked journals. We employ bibliometric co-citation analysis to distinguish six distinct research streams including “International intensity and Global diversity,” “Market Orientation,” “Entrepreneurial Perspectives,” “Capabilities,” “Networks and Social Capital,” and finally, “Strategic Choices and Environmental factors.” Based on our findings, we …

Market orientation and innovation: an inter‐relationship analysis

2005

PurposeMarket orientation analyses have focused on two broad‐ranging approaches: the behavioural and the philosophical. The concepts of innovation and market orientation are gaining ground steadily in the context of an increasingly competitive and highly volatile environment, subject to the pressures of rapid‐changing customer needs and desires. This premise underlies the general aim of this study, which is to determine to what extent companies operating in the same sector and with similar market orientation are similarly concerned about innovation.Design/methodology/approachThe population for this study comprises the leading 465 textile companies operating in Spain, listed in the ARDAN dat…

What are the relationships among Web 2.0, market orientation and innovativeness?

2013

PurposeFirms are adopting Web 2.0 technologies to improve collaboration, participation and communication; however there are few empirical studies testing the impact of this adoption. The purpose of this article is to analyze if there is a linkage amongst market orientation, Web 2.0 adoption and innovativeness.Design/methodology/approachStructural equation modeling was used to test the relationships amongst the variables. A sample of 244 firms of the hospitality industry was used. The theoretical approach is based on the market orientation and innovativeness, concepts, which have been studied by various authors in the literature.FindingsA positive relationship was found between market orient…

Antecedents of Market Orientation in The Banking Sector During Its Digital Transformation

2019

Firms are under increasing pressure to remain relevant for their customers and need to rethink how to remain market-oriented in the digital age. This is evident in the banking sector where the traditional banks are gradually being challenged by digital native competitors and growing customer demands. Consequently, this study examines what it takes to be market oriented in the banking sector at the age of increasing digitalization. Specifically, we focus on developing the theory on the antecedents of MO and examine how banks can regain market orientation under changing market conditions. Although Market Orientation (MO) has been a widely studied concept that has been applied in numerous diff…

Digitization of the communication and its implications for marketing

2014

Implications of the COVID-19 pandemic on market orientation in retail banking

2021

AbstractThis qualitative study examines the implications of the COVID-19 pandemic on the implementation of market orientation (MO) in the context of retail banking. The findings show that MO was significantly reflected in the behaviors of banks upon encountering the COVID-19 situation, with the banks increasing their MO in response to the crisis. This study finds subcategories based on the empirical data that explain the implementation of MO in more detail. Overall, the findings provide valuable conceptual and managerial insights into the modus operandi of banks during a crisis and offer new best practices for the banking industry.

How customer knowledge affects exploration : generating, guiding, and gatekeeping

2021

The importance of understanding customers in order to sustain the long-term success of the company has been claimed by academics and practitioners for decades, to the point that the claim has turned into a truism. And still, the role of customer knowledge in organizational renewal, especially via explorative new product development (NPD), remains ambiguous. While existing literature generally emphasizes the value of customer knowledge, critics argue that a strong customer focus can also de-motivate and misguide exploration. This study adds clarity to our understanding of this tension by drawing from an intensive analysis of the corporate archives of a rapidly growing high-tech company. The …