Search results for "markkinointiviestintä"

Yhteistyöstä vaikuttavuutta viestintään : taloudellisen toimintaympäristön toimijoiden roolit ja yhteistyö nuorten taloudellisen osaamisen edistämise…

2012

Tutkimuksen tarkoituksena on kartoittaa nuorten taloudellisen toimintaympäristön toimijoiden viestinnän ja yhteistyön tilannetta nuorten taloudellisen osaamisen edistämisessä, sekä antaa tulosten pohjalta ehdotuksia toiminnan kehittämiseksi. Tutkimusaineisto on kerätty toimijoille suunnatun verkkolomakehaastattelun avulla. Tämän lisäksi tutkimusta varten haastateltiin kahta lukion opettajaa. Tutkimuksen mukaan toimijat kokevat nuoret heterogeeniseksi ja vaikeasti tavoitettavaksi ryhmäksi, jossa kiinnostus ja motivaatio talousasioita kohtaan vaihtelevat suuresti. Talousasioissa opastamisen nähdään kuuluvan ensisijaisesti kodin ja vanhempien vastuulle. Toisena tärkeänä vastuunkantajana pidetä…

Kaupunki sponsorina? : UrheiluLahti-hanke; lahtelaisen kilpa- ja huippu-urheilun hyödyntäminen kaupungin markkinoinnissa

2001

E-aineistot esiin

2014

Exploring the impact of sustainable value proposition on firm performance

2022

Considering the immense potential of sustainable business models in tackling the broader challenge of corporate sustainability, this paper integrates the literature streams on sustainability practices and organizational business models to analyze the performance implications of a firm's sustainable value proposition. Based on the analysis of a large panel dataset across different industries, consistent with the proposed theory, a sustainable value proposition has been found to have a positive impact on a firm's market-based financial performance (namely, Tobin's Q). Yet, this impact turns out to be highly context-dependent. In particular, the findings reveal that a firm's R&D capabilities i…

Kuvalliset viestit nuorten syynissä : uravalintaansa tekevien nuorten arviot rekrytointiviestien visuaalisesta ilmeestä

2002

Is There a Need for New Marketing Communications Performance Metrics for Social Media?

2011

The objective of this paper is to develop a conceptual framework for measuring the effectiveness of social media marketing communications. With recent advances in information and communications technology, especially in social collaboration technologies, both academics and practitioners rethink whether the existing marketing communications performance metrics are still valid in the changing communications landscape, or is it time to devise entirely new metrics for measuring marketing communications performance. The study emphasizes that marketing communications performance measurement metrics have developed towards a customer orientation. The findings further indicate that a) there is no br…

Perceptions of content marketing : case study on Finnish companies

2015

The discipline of marketing has gone through some major changes over the past couple of decades. The power is moving away from companies to consumers, who are playing a more significant role than ever before. Furthermore, the increasing number of marketing channels and the digitalization of media create not only challenges but also opportunities for companies. These shifts in the environment have actually made content marketing to be one of the most popular concepts in marketing today. Content marketing is by no means a new concept, but the recent digital tools in marketing have changed the concept and made it more popular among marketers around the world. Content marketing is and has been …

"Sinfonisesti Teidän ..." : Lahden kaupunginorkesterin identiteetti ja markkinointi syyskautena 1995

1997

Sponsorointikohteen myynti yritykselle

1997

Vastuullisuusarvot suomalaisten tekstiiliyritysten tarinoissa

2022

Textile industry causes significant negative environmental and social impacts. Sustainability in the industry has lately yielded more and more research interest, however, sustainability communication is underresearched area. In this paper, we will focus on sustainability communications in the Finnish textile industry through the stories of companies in their webpages. Storytelling has traditionally been a mode of transmitting, producing and reproducing the culture. Stories produce a structure in the reality, explain phenomena and concretize abstract concepts. In this research, we approach the stories as rhetorical devises, which address, attract and connect the reader to the company behind …