Search results for "matkailuala"
showing 5 items of 15 documents
Svenska språkets ställning i företag inom resebranschen i mellersta Finland
2010
Tutkielmani tarkoituksena on selvittää, millainen asema ruotsin kielellä on Keski-Suomen matkailualan yrityksissä. Tarkastelen ruotsin näkyvyyttä yritysten www-sivustoilla sekä käsittelen sitä, miten tärkeänä kriteerinä ruotsin kielen taitamista pidetään asiakaspalvelijoiden rekrytoinnissa. Vertaan ruotsin asemaa muiden kielten asemaan yrityksissä. Pyrin tutkielmassani myös selvittämään niitä tekijöitä, jotka vaikuttavat erityisesti ruotsin positioon yrityksissä. Tutkimuksessa on mukana 20 yritystä, joista jokainen sijaitsee eri paikkakunnalla. Yritykset ovat joko mikroyrityksiä tai pieniä yrityksiä, ja niiden toimenkuvat vaihtelevat. Tutkimuksen pääasiallisena tiedonkeräysmetodina käytetti…
What drives travelers' adoption of user-generated content? : A literature review
2018
User-generated content (UGC) has become an important part of travel planning, as travelers evaluate travel products based on past reviews. However, different factors account for why tourists utilize UGC. The aim of this study is to review extant studies on UGC to identify the antecedents of UGC utilization for travel planning and the theories, models, and frameworks used in these studies. A total of 54 studies from 2005 to 2016 were found. This study found that UGC adoption is determined by attributes relating to the user, the source, the content, and response variables. It also found distinct and heterogeneous theories and frameworks mainly drawn from the information systems, socio-psychol…
Exploring Post-COVID-19 Branding Strategies of African Destinations
2023
AbstractThe lifting of COVID-19 restrictions has led to the opening of many tourism destinations, with many destination marketing organizations (DMOs) adopting different strategies to attract tourists. This study explores the post-COVID-19 branding strategies of four award-winning African destinations (South Africa, Kenya, Morocco, and Mauritius) and how they utilize social media to communicate their destination brand identities. We curated the tweets of the National Tourism Boards of the examined destinations from their official Twitter accounts and analyzed them using Atlas.ti. We found that each of the destinations uniquely identifies and communicates its destination’s competitive advant…
Resurssiperustainen yritysyhteistyö pienten palveluyritysten verkostossa : tapaustutkimus matkailualan verkostosta
2013
Physical Work, Customer Service, or Teamwork? : Language Requirements for Seasonal Cleaning Work in the Booming Arctic Tourism Industry
2021
In many parts of the world, cleaning services are mostly subcontracted, which means intense competition and increased demand for efficiency. Consequently, the terms and conditions of employment have declined and the turnover of workers is high. Remote areas such as the Arctic face particular difficulties recruiting and retaining cleaning workers. Nonetheless, possibilities to earn and aspirations for a better life bring center – periphery, cross-border, and lifestyle mobilities to the peripheral north, especially in winter. This chapter examines cleaning as seasonal blue-collar work in a booming tourist destination in Arctic Finland. Applying an ethnographic and discourse analytical approac…