Search results for "memes"
showing 7 items of 17 documents
Els memes, la imatge del s. XXI
2019
Este libro de Francesc Sañé cumple una doble función: por un lado nos muestra que la filosofía está capacitada para analizar un nuevo fenómeno cultural, los memes: que desde las humanidades podemos analizar las razones por las que esos breves y jocosos montajes se convierten en virales, entender su capacidad para representar una idea desde varios niveles, y comprender las genuinamente nuevas maneras en que las tecnologías digitales nos permiten cruzar imagen y texto. Pero este libro es también una demostración de la capacidad filosófica de los memes para transmitir ideas, modificar consciencias, y repensar rutinas básicas de nuestra cultura y sociedad. Sería un error quedarse en el aspecto …
Pragmemes. Journal of Pragmatics 37 (2005), 1355-1371.
2005
Introduction to special issue on 'Pragmemes'
2011
Pragmemes revisited
2010
"I saw you" (Towards a theory of pragmemes)
2004
Meme marketing: How marketers can drive better engagement using viral memes?
2022
Scholars and industry stakeholders have exhibited an interest in identifying the underlying dimensions of viral memes. However, the recipe for creating a viral meme remains obscure. This study makes a phenomenological contribution by examining viral memes, exploring the antecedents (i.e., content-related factors, customer-related factors, and media-related factors), consequences, and moderating factors using a mixed-method approach. The study presents a holistic framework for creating viral memes based on the perceptions of customers and industry stakeholders. Four quantitative studies (i.e., a lab experiment, an online quasi-experiment, an event study, and a brand recall study) validate th…
Building a political image on Instagram: A study of the personal profile of Santiago Abascal (Vox) in 2018
2020
Due to Instagram’s growing popularity in Spain, politicians have also begun to turn to this social network increasingly more. Accordingly, this paper analyses the visual and textual discourse of 259 posts published throughout 2018 on the personal Instagram profile of Santiago Abascal, the leader of the party Vox. Insofar as he is the Spanish politician with the highest number of followers on Instagram, the aim here is to analyse how he uses this social network in order to identify possible strategies that justify his growing number of followers. In the analysis, special attention was paid to aspects that might have contributed to the (self)presentation of Abascal and the promotion of his pa…