Search results for "middle-agers"
showing 2 items of 2 documents
“Healthy to Heaven” : Middle-Agers Looking Ahead in the Context of Wellness Consumption
2016
Concentrating on personal health and well-being has become a central objective for people living in wealthy societies. In an age of consumerism, the current health enthusiasm can be observed particularly in the fast-growing wellness industry, the popularity of which has increased, in particular, among mature consumers, a trend also evident in people's individual strategies for aging well. As it is generally assumed that aging people consume wellness mainly to delay signs of aging, this study focuses on this understudied phenomenon with the aim of deepening the profile of mature wellness consumers. The data consist of eight group interviews of Finnish middle-agers (50–65 years). Interviewees…
Ageing and consumption in Finland : the effect of age and life course stage on ecological, economical and self-indulgent consumption among late middl…
2017
Previous studies on ageing consumers have mainly focused on chronological age and generational values or studied ageing and consumption with cross-sectional data. Few quantitative studies exist that examine the effect of age together with life course on consumption using longitudinal data. To bridge this gap, the article examines ageing and attitudes towards consumption in Finland, focusing particularly on late middle-agers (46–60 year-olds) in comparison with young adults (18–30 year-olds) between 1999 and 2014. The article explores three consumption patterns based on attitudinal statements: ecological, economical and self-indulgent consumption. Through analysis of a nationally representat…