Search results for "mobile commerce"
showing 3 items of 13 documents
Electronic Commerce Transactions in a Mobile Computing Environment
2002
Internet E-commerce has been flourishing for the last few years, especially with the advent of World Wide Web. Mobile Electronic Commerce (MEC) has started recently to appear in the scene. It exploits the advantages of Internet, mobile computing and mobile communications in order to provide a large number of advanced services to mobile users. The potentials of MEC are enormous while related technical, business and legal issues become more complicated. The goal of this chapter is to present and discuss problems and identify requirements associated with the trading and billing of tangible and intangible goods in a mobile environment where mobile handheld devices are used for conducting the tr…
Mobile Commerce Adoption in Spain
2009
The chapter aims to present an in-depth study of the factors influencing mobile commerce adoption. The authors analyze the influence of Mobile use experience, ICT ownership, Mobile affinity and Mobile Commerce compatibility in the m-commerce adoption decision. After identifying the key drivers of Mobile shopping adoption, the second part of the chapter presents an empirical study of the Spanish market. Results based on a sample of 470 Mobile users show that Mobile affinity, ICT ownership, and m-shopping compatibility are positive key drivers of M-shopping adoption. Mobile use experience has no significant influence on m-shopping adoption. This chapter will give managers and students insight…
Mobile marketing and its implementations
2014
Latto, Joel Mobile marketing and its implementations Jyväskylä: University of Jyväskylä, 2014, 33 p. Information Systems Science, Bachelor’s Thesis Supervisor: Salo, Markus Mobile devices have become increasingly important marketing channel in recent years for all kinds of organizations. They allow marketers to bring forward relevant marketing information for the consumers based on location, purchase history, time and technology available. Although not brand new way of marketing, it is considered to be in its bloom right now, and it is expected to continue growing rapidly in near future. Some experts even say, that mobile marketing is just as vital to businesses as Internet marketing, and c…