Search results for "mobile"

Consumers' attitudes toward mobile advertising : a rhetorical approach

2015

Mobile advertising adoption has not been as rapid as it could have been, even though the techniques for its full exploitation have existed for years. Understanding consumers’ attitudes toward the phenomenon is crucial in order to enhance the situation. The purpose of this research was to examine young consumers’ perceptions about mobile advertising in order to clarify what type of meanings they give to the phenomenon, what kind of argumentation means are found and in which contexts it is evaluated positive or negative. The theoretical framework of this research is based on the principals of rhetorical social psychology (Billig 1987/1996). The data of this study was gathered by using the met…

Setting the future of digital and social media marketing research: Perspectives and research propositions

2021

in press The use of the internet and social media have changed consumer behavior and the ways in which companies conduct their business. Social and digital marketing offers significant opportunities to organizations through lower costs, improved brand awareness and increased sales. However, significant challenges exist from negative electronic word-of-mouth as well as intrusive and irritating online brand presence. This article brings together the collective insight from several leading experts on issues relating to digital and social media marketing. The experts' perspectives offer a detailed narrative on key aspects of this important topic as well as perspectives on more specific issues i…

Developing Asian cities and the automobile

2011

Presse de gauche, autodromes et courses de vitesse. L'Humanité et Le Populaire aux prises avec l'essor des sports automobiles (1920-1939)

2022

IV. Sous le signe de la détente ? Popularisation des autodromes et des sports mécaniques (1934-1939) V. Conclusion, perspectives Résumé : La presse socialiste et communiste est mobilisée ici comme première entrée pour la définition d'un discours « de gauche » sur les autodromes et les courses automobiles. Les archives du Populaire et de L'Humanité sont interrogées et comparées pour la période 1920-1939, à travers des méthodologies visant à croiser les discours « ordinaires » sur ces objets et ceux qui se déploient à l'occasion de « grands événements » (Grand prix de l'Automobile Club de France, 24 heures du Mans). Au fil du temps, et d'un quotidien à l'autre, l'attention accordée au sport a…

A trie-based approach for compacting automata

2004

International audience; We describe a new technique for reducing the number of nodes and symbols in automata based on tries. The technique stems from some results on anti-dictionaries for data compression and does not need to retain the input string, differently from other methods based on compact automata. The net effect is that of obtaining a lighter automaton than the directed acyclic word graph (DAWG) of Blumer et al., as it uses less nodes, still with arcs labeled by single characters.

Automašīnās iebūvēto GPS īpatnības

2015

Automašīnās iebūvēto borta datoru svarīga sastāvdaļa ir GPS, kas atvieglo automašīnas vadītāja ikdienu. Automašīnu īpašnieki nav informēti par šo sistēmu ražotājiem, par to, kādas operētājsistēmas tās darbina, kā arī par to cik drošas ir šīs iekārtas un vai tās ir iespējams pielāgot savām vajadzībām. Darba mērķis ir izpētīt dažādās automašīnu markās iebūvēto GPS īpatnības, tai skaitā, operētājsistēmas uz kurām šīs iekārtas darbojas, iespējas pielāgot šīs iekārtas savām vajadzībām, kā arī šo iekārtu drošību. Darba izstrādes gaitā tika iegūtas jaunas zināšana par automašīnās izmantotajām GPS, paplašinātas zināšanas par operētājsistēmām, to drošību, kā arī praktiski veikti eksperimenti ar auto…

Quality, Reliability, Security and Robustness in Heterogeneous Systems

2020

This book constitutes the refereed post-conference proceedings of the 15th EAI International Conference on Quality, Reliability, Security and Robustness in Heterogeneous Networks, QShine 2019, held in Shenzhen, China, in November 2019. The 16 revised full papers were carefully reviewed and selected from 55 submissions. The papers are organized thematically in tracks, starting with mobile systems, cloud resource management and scheduling, machine learning, telecommunication systems, and network management.

Behaviour-driven development mobiiliohjelmistojen kehityksen tukena

2014

Lähivuosien aikana älypuhelinten yleistyminen on avannut mahdol- lisuuksia aivan uusille ohjelmistomarkkinoille. Samaan aikaan mobiilisovellusten yleistymisen kanssa myös ohjelmistokehityksen menetelmät ovat muuttuneet, ja vanhojen prosessien tilalle on tullut uusia iteratiivisia ketteriä menetelmiä. Tässä tutkielmassa selvitetään mahdollisuuksia hyödyntää käyttäytymislähtöisen ohjelmistokehityksen menetelmiä mobiilisovelluksia kehitettäessä. Since smartphone have become more and more common in recent years, it has opened completely new markets for software developers. At the same time, the software development processes have been evolving from old sequential processes to new agile and iter…

Impact Assessment of Skidding Extraction: Effects on Physical and Chemical Properties of Forest Soils and on Maple Seedling Growing along the Skid Tr…

2019

Several studies investigated soil disturbances caused on skid trails by forest logging. However, there is still a lack of knowledge about the severity and the distance of disturbances along both sides from the trails. The aims of this study were: i) to investigate the changes in physical and chemical properties of soil along the sides of skidding trails

Fast 3D Ray Tracing for Indoor Coverage Solutions

2016

Optimal wireless indoor network planning requires huge number of iterations and evaluations of indoor coverage for each antenna location until an optimal solution is reached. Consequently, accurate and scalable calculation of power strength for indoor scenarios becomes necessary. The contribution in this paper is to reduce the complexity of 3D ray tracing for deterministic indoor power prediction. In order to achieve that while preserving the accuracy, image theory with feasible reflection volume as preprocessing approach is introduced. This proposed algorithm stores the image, its feasible reflection volume and valid area of receiving points. Significant complexity reduction is achieved by…