Search results for "mobliililaitteet"

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Salesperson adoption and usage of mobile sales configuration tools

2018

PurposeThe purpose of this paper is to examine salespersons’ adoption and usage of mobile sales configuration tools (MSCT) and to identify areas for further development in this realm. Another objective is to offer a conceptualization of MSCT adoption.Design/methodology/approachFor this purpose, a qualitative case study approach was selected as the research method to better understand acceptance of a mobile configuration tool used by business-to-business (B2B) salespersons. Primary data were collected through semi-structured interviews, which included a series of open-ended questions to gain more detailed and contextual data.FindingsThe results obtained from the interviews indicated several …

menekkiFuture studiesKnowledge managementGeneral Computer ScienceComputer sciencemyyntimobiilimarkkinointisales force automation0502 economics and businessRealmSocial mediaB2B salesResearch methodSocial desirabilityyritysmyyntiConceptualizationbusiness.industry05 social sciencesmobliililaitteetmobile sales adoptionSales force automationQuantitative analysis (finance)qualitativeion tools050211 marketingbusiness050203 business & managementInformation SystemsJournal of Systems and Information Technology
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